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SEOUL — An augmented reality (AR) mirror at the new Seoul flagship boutique of cosmetics powerhouse Amorepacific makes easy work of seeing if that scarlet shade of lipstick or long-lash mascara suits you — even if you’re wearing a face mask.
NEW YORK -- CVS Pharmacy unveiled an initiative in US stores on Thursday, labeling photos of models in its beauty aisles to make it clear whether the images had been digitally altered.
GOING ONLINE isn’t the only big news to have come from Kiehl’s as the brand launched last month its newest product meant to beef up its mask line -- the Ginger and Hibiscus Firming Mask.
APPOINTING male ambassadors for Korean beauty brands is more common than ever. Customers strolling through the Seoul shopping district of Myeongdong can attest that they are often lured into stores by men endorsers of make-up and skin care lines rather than their women counterparts. The strategy may have seemed odd several years back, but today it has become the norm, especially for Korean cosmetics.
IT MIGHT be a new name in the brow business but Happy Brows is planning to grow to 100 branches by 2020, with the aggressive expansion attributed to the growing grooming market and the move of retail to digital rather than physical spaces.
SEOUL — At a factory two hours south of Seoul, women clad in plastic caps and masks put peach-colored eye-shadow into cases, right next to a machine churning out a skin-color face powder.
FRETTING ABOUT FROWN lines and crow’s feet can start early. In China, women in their 20s and 30s are spending on therapies to smooth...