ARC REFRESHMENTS Corp., makers of soda drinks RC Cola and Juicy Lemon in the country, recently dipped its hands in esports with the successful staging of the first-ever “Juicy Legends Tournament.”
Partnering with ULVL Gaming, ARC Refreshments said it has been its goal to give its support to esports, and sports in general, seeing it as a good platform to develop character and personality, especially among the youth.
“We really wanted to do esports and we were looking for a good partner to tie up with Juicy Lemon. We figured this tournament would be a good fit. Esport now is gaining attraction. We wanted to encourage that and to promote sports of different types. Esports promote teamwork, sportsmanship, and resilience. I think the younger generation has different ways of understanding, doing and showing these values. Playing sports and esports would be some of the effective ways to hone them more,” said James Loverio, ARC Refreshments’ Head of Marketing.
ARC Refreshments is also the group behind the RC Cola Liga ng Bayan 3×3 Basketball Tournament.
The Juicy Legends Tournament was a two-month event that saw some of the top gamers in the country compete over the popular mobile game — Mobile Legends: Bang Bang.
Bren Limitless took over the Pro Division category of the tournament and bagged consecutive wins in a best-of-five game against competitor Aether. The team won the coveted trophy and P100,000 cash prize for winning in the Grand Finals.
Dream High Gaming, meanwhile, topped the Amateur Division and took home P50,000.
Esports in the country has seen steady growth and acceptance in recent years and is slated to be part for the first time of the Southeast Asian Games which the country is hosting later this year. — Michael Angelo S. Murillo
