THE hospitality industry has turned to digitalization to help stay afloat a year into the coronavirus pandemic.

“Digitalization now plays a primary role for day to day hotel operations. This is actually more useful and relevant in providing contactless service to our customers and guests, and even our employees,” Miguel Capistrano III, RedDoorz country manager for the Philippines during a forum on April 29.

Aside from following health and safety protocols, RedDoorz, launched operations in the country in July 2018, refocused on assisting their partner hotels in securing accreditations, including its sanitation and hygiene certification program called HygienePass.

RedDoorz also provided extensive technology systems to optimize pricing and drive revenue and occupancy based on demand.

“HygienePass is an innovation of RedDoorz. It is an initiative that really hopes to increase consumer confidence among our prospective travelers,” said Dr. Renzo Guinto, a HygienePass consultant.

Since July 2020, there are 150 HygienePass certified hotels nationwide. — M.A.P.Soliman