BROADCAST firm Philippine Collective Media Corp. (PCMC) said it would double its stations to 35 areas this year.

The television and radio company with 18 stations is searching for 17 more potential sites in “underserved areas” in the country, the company said in a press release on Wednesday.

“We will be going to Southern Leyte, Maasin, and Bacolod. Those are site inspections and technical inspections after which we will start constructing the studios there and after a month and a half, we will be launching the studios,” PCMC President Sofonias Gabonada, Jr. said.

“Our motivation really is to provide alternative sources of information and entertainment, most importantly to areas that were underserved. Although there are local stations in the area, it’s also important to come up with a network type information delivery system both for TV and radio,” he added.

He said that the company has more expansion plans as it prepares for coverage of the 2022 elections, reaching out to “veteran and well-known personalities” for its coverage.

The company has also partnered with the Department of Education to air educational program Radyo Eskwela.

PCMC started operations in Tacloban in 2009 after it was founded by Leyte Rep. Ferdinand Martin G. Romualdez.

Listed company Prime Media Holdings, Inc. in May signed a memorandum of understanding with PCMC shareholders for a share-for-share swap agreement to create a “a viable and operational enterprise.” — Jenina P. Ibañez