Ads & Ends
Nanette Franco-Diyco
“THE AD Foundation’s Araw Values Awards is the only competition in the whole world that recognizes the importance of values in creative and marketing communications that advocate the 7 Cornerstone Values, namely (1) Love of God and respect for all religious beliefs; (2) Commitment to truth, honesty and justice; (3) Love of country and respect for national customs and traditions; (4) Reverence for family unit or marriage or responsible parenthood; (5) Respect and care for human life and dignity and the rights of all; (6) Respect for law and authority and the promotion of self-discipline; and (7) Concern for and preservation of the environment,” revealed Aye Ubaldo, editor-in-chief of AdEdge, a publication of the Philippine Association of National Advertisers.