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Naming the customer

Is the anonymity of the customer no longer sacred? Outside of banking and massage parlors, there seem to be no compunctions in calling out names in public places.

Although coffee places are considered in the fast food category, they have opted as a matter of brand niching to stretch out the ordering process. First, there are multiple flavors and combinations of these, cup sizes, and serving temperature (hot or iced) and other details like number of non-sugar sachets. Then, there is the actual preparation of the brew.

After paying for the order, the salesperson asks for the customer’s name. Maybe old people would wonder why the cashier wants to be so chummy, but regulars now what the “naming rites” are for. The customer is not supposed linger in front of the counter, but wait by a table looking at the takeout attendant with eagle eyes. The ready names are shouted out loud, so that even passers-by in the neighboring restaurant can hear it — tall cappuccino decaf with one Stevia for Mr. Twinkle Toes. Soto voce is not the preferred style of delivery.

Dispensing with anonymity for a caffeine shot is supposed to make the customer feel part of the millennial crowd that’s busy with their computers availing of free Wi-Fi. Add to that announcement the impression created of a pompous old dog choosing to be called by an obviously fake name, and one invites the attention denied him in the karaoke bar.

Do you just imagine heads turning when your surname is called? Other customers have warm and friendly nicknames — Deirdre, Yoda, Snow White with Dwarf Number Six.

Maybe in consideration of privacy, some coffee shops provide a disc that lights up and buzzes (can it also dance?) when the order is ready. One only has to bring the activated disc to the takeout counter and carry away his order. Other places provide a small metal marker the size of a folded wristwatch brochure with a big number painted on it. The waiter wends his way with his tray looking for the right number to deliver the appropriate order and change.

These other civilized alternatives to name-calling allow the customer to maintain his privacy, especially if he happens to be the dwarf with Snow White.

At the airport pre-departure area, the public address system shamelessly calls out names of laggards to please report to the ticket counter and quit delaying the flight or their luggage will be off-loaded. The Scarlet Letter (L for late) is branded by fellow passengers on the forehead of the straggling last-minute shopper at the Duty Free who stumbles into her seat with her head bowed. Her fellow passengers already know her name, after all. It has been called out several times in an ascending level of pique. She is sent death ray looks from all the rows.

Calling out names does not only pertain to customers.

The politician or social climber is advised to keep mentioning the name of a new acquaintance as a way of tightening social ties or extracting a favor. (Yes, Caramel. I also don’t understand why they’re obsessing over the location of a volcano.) It is believed that the frequent mention of a name predisposes a person to be friendly. It can also be truly irritating if it’s one is being called a wrong name — when do you correct her?

Sports figures know that they have arrived when they acquire a moniker from the sportscasters. This tag is considered unique to a particular player. And sportscasters consider it part of their job description to think up of interesting monikers for the athletes they cover. (And there goes the “Chunky Chihuahua” for his third turnover in three possessions.)

Job applicants, considered the lowest form of corporate life do not expect to hear their names mentioned in conversation. They don’t mind if the interviewer from HR gets it wrong — what’s your name again?

Name-calling as shorthand identification is associated with the derogatory substitution of one’s given name (the one on the passport) with a character flaw (shifty) or a lower form of life (amoeba). Colorful epithets for public figures are the stuff of headlines like the alliterative “political prostitute” or “garrulous grandstander.” The vernacular versions can even sound more outrageous.

Hearing one’s name called just to pick up an order of coffee from the counter should be dispensed with. In this case, it’s better to be quietly served… than noisily observed.

 

A. R. Samson is chair and CEO of Touch DDB.

ar.samson@yahoo.com

17 killed in Florida high school shooting by former student

PARKLAND — A former student armed with an AR-15 rifle opened fire at a Florida high school on Wednesday, killing at least 17 people, officials said, in a harrowing shooting spree that saw terrified students hiding in closets and under desks as they texted for help.

Broward County Sheriff Scott Israel identified the gunman as Nikolas Cruz, 19, a former student at Marjory Stoneman Douglas High School in Parkland who had been expelled for “disciplinary reasons.”

Mr. Cruz was arrested without incident in the nearby town of Coral Springs after the Valentine’s Day rampage and taken to hospital with minor injuries, the sheriff said.

“We have already begun to dissect his Web sites and things on social media that he was on and some of the things… are very, very disturbing,” Mr. Israel said.

“He had countless magazines, multiple magazines, and at this point, we believe he had one AR-15 rifle,” the sheriff added.

Mr. Israel said both students and adults had been killed. He was uncertain about the exact number of people injured, but at least 14 were taken to hospital and two had died there of their wounds.

The shooting, one of nearly 20 since the start of the year, will once again throw the spotlight on the epidemic of gun violence in the United States and the ready accessibility of weapons in a country with 33,000 gun-related deaths annually.

“This is a terrible day for Parkland,” Mr. Israel said, speaking of the city of about 30,000 people, located 50 miles (80 kilometers) north of Miami.

“My very own triplets went to that school.”

A teacher at the school told The Miami Herald that Cruz had been identified previously as a potential threat to his classmates.

“We were told last year that he wasn’t allowed on campus with a backpack on him,” math teacher Jim Gard said. “There were problems with him last year threatening students, and I guess he was asked to leave campus.”

Cruz was also said to have been in the Junior ROTC (Reserve Officers’ Training Corps) program while at school.

A law enforcement source told CBS News that the gunman pulled a fire alarm before opening fire, but Mr. Israel said he could not confirm that report.

Parkland Mayor Christine Hunschofsky told CNN she had spoken to a number of students after the shooting erupted shortly after 2:00 pm (1900 GMT).

“They were very scared,” she said. “And almost in shock when they came out.”

Television images showed students, some with their hands in the air, being led out of the school by heavily armed police officers and an armored vehicle filled with a SWAT team on the scene.

Student Jeiella Dodoo told CBS News that she and her schoolmates had evacuated their classroom calmly after hearing what they thought had been a routine fire alarm.

“The alarm went off so we had to evacuate from our classes,” she said. “Then we heard gunshots.

“I heard about six gunshots,” she said, “and then some people started running and then everyone started running because we were like ‘If it’s real, then just run.’”

Teacher Melissa Falkowski told US networks that she had helped 19 students squeeze into a closet with her.

“We were in there for probably 40 minutes. We were locked in the closet until SWAT came and got us,” she told CNN.

Police officers in helmets, bulletproof vests and armed with automatic weapons could be seen stationed at several points around the sprawling school complex, which serves nearly 3,000 students.

“Just a horrible day for us,” said the superintendent of the county’s school district, Robert Runcie.

“This is very sad to me and our family too,” 61-year-old Joseph Panikulangara, whose 17-year-old niece Dhiya attends the school, told AFP.

The FBI said it was assisting local law enforcement with the investigation.

When asked about security, Ms. Hunschofsky said a police officer is always stationed at the school and there was a “single point of entry.”

NO CHILD SHOULD ‘FEEL UNSAFE’
President Donald J. Trump offered his “prayers and condolences to the families of the victims.

“No child, teacher or anyone else should ever feel unsafe in an American school,” he said on Twitter.

Since the December 2012 massacre at the Sandy Hook Elementary School in Newtown, Connecticut, where 20 children and six adults were shot dead, warning procedures and emergency drills have multiplied at US schools.

But since January 2013, there have been at least 291 school shootings across the country — an average of about one a week, according to Everytown for Gun Safety, a non-profit group that advocates for gun control.

“It is pretty clear that we’re failing our kids here,” said Ms. Falkowski, the teacher who helped shield her students from harm in a closet.

“I’m not saying the solution is one thing or another, but this does not happen in other countries the way it happens here.” — AFP

‘US presence matters’ says admiral on carrier in the South China Sea

WITH a deafening roar the fighter jets catapulted off the US aircraft carrier and soared above the disputed South China Sea, as its admiral vowed that the mighty ship’s presence was proof America still had regional clout.

“US presence matters,” Rear Admiral John Fuller told reporters on board the USS Carl Vinson. “I think it’s very clear that we are in the South China Sea. We are operating.”

The Carl Vinson, one of the US Navy’s longest-serving active carriers, is currently conducting what officials say is a routine mission through the hotly contested waters where years of island reclamation and military construction by Beijing has rattled regional nerves.

Following criticism that the Trump administration’s commitment to the Asian region has been distracted by North Korea, reporters were flown onto the ship Wednesday as it sailed through the sea.

In a rapid series of takeoffs and landings, F18 fighter jets roared off the deck, traveling from zero to 290 kilometers (180 miles) per hour in a dizzying two seconds.

Fuller, commander of the Carl Vinson Strike Group, said the 333-meter- (thousand-foot-) long ship’s presence was a way to reassure allies.

“The nations in the Pacific are maritime nations,” he said. “They value stability … That’s exactly what we are here for. This is a very visible and tangible presence. The United States is here again.”

CHINA CHALLENGED
But the location of the strike group — which includes a carrier air wing and a guided-missile cruiser — is also a very direct message to China, whether US officials admit it or not.

Its voyage comes just a month after the Pentagon’s national defense strategy labeled China a “strategic competitor” that bullies its neighbors while militarizing features in the South China Sea.

Beijing claims most of the South China Sea — believed to hold vast oil and gas deposits and through which $5 trillion in trade passes annually — and has rapidly built reefs into artificial islands capable of hosting military planes.

The Philippines, Vietnam, Taiwan, Malaysia and Brunei also have claims in the sea.

Compared to the 11 active aircraft carriers in the US Navy, China currently boasts just one carrier.

But the rising Asian superpower has made no secret of its desire to build up its naval forces and become much more regionally assertive.

Last month Beijing said it had dispatched a warship to drive away a US missile destroyer which had “violated” its sovereignty by sailing close to a shoal in the South China Sea.

Major naval nations like the US, Britain and Australia are determined not to let China dictate who can enter the strategic waters.

They have pushed “freedom of navigation” operations in which naval vessels sail close to Chinese-claimed militarized islets in the South China Sea.

“We will follow what international rule says and we will respect (it), even if there are disputes there,” Mr. Fuller said.

The nuclear-powered USS Carl Vinson — the ship that took Osama Bin Laden’s body for burial at sea — began a regular deployment in the Western Pacific last month.

The carrier is home to 5,300 sailors, pilots, and other crew members as well as 72 aircraft.

Washington has announced plans for it to dock in Vietnam — a first for the communist nation which is rattled by China’s expansionism in the sea and has forged a growing alliance with its former foe the US.

Britain said on Tuesday it will sail its own warship from Australia through the South China Sea next month to assert freedom of navigation rights in support of the US approach.

But alliances are shifting.

The Philippines, a US treaty ally, was once the strongest critic of Beijing’s expansionism in the South China Sea, successfully winning a tribunal case in The Hague over their claims.

But it has changed course under President Rodrigo R. Duterte in a bid for billions of dollars worth of Chinese investment.

Mr. Duterte last week said it was not time to fight China over the row, adding the Philippines should “not meddle” with Washington and Beijing’s competition for superpower status. — AFP

Taiwan President Tsai wishes China happy new year, gets warm response

TAIPEI — Taiwan President Tsai Ing-wen wished “friends” in China a happy Lunar New Year on Thursday, drawing a surprisingly warm reaction from Chinese state media which is more used to disparaging her as a dangerous separatist.

Taiwan is one of China’s most sensitive issues and a potentially dangerous military flashpoint. China considers the self-ruled island its sacred territory and a wayward province and it has never renounced the use of force to bring it under Chinese control.

China has become increasingly hostile to Taiwan since Ms. Tsai, from the pro-independence Democratic Progressive Party, won election in 2016, believing she wants to push for the island’s formal independence, a red line for China.

In a video message to mark Chinese New Year, which falls on Friday, Ms. Tsai said the festival was an important one for people on both sides of the Taiwan Strait as they share many of the same traditions.

“Through people-to-people exchanges and media broadcasts, this has narrowed the psychological gap between both sides,” Ms. Tsai said.

“I want to use this opportunity to send new year’s greetings to friends on the other side (of the Taiwan Strait) and ethnic Chinese in other parts of the world.”

China’s state-run Global Times, known for its stridently nationalistic stance and which often calls the island’s president “provincial governor Tsai,” said it would normally criticize her, but in this case would reciprocate the goodwill. — Reuters

Peso climbs vs dollar ahead of holiday

THE PESO regained strength against the dollar on Thursday on profit taking after the US currency’s recent rise and ahead of the Chinese New Year holiday.

The local currency ended the trading week at P52 against the greenback yesterday, 12 centavos stronger than its P52.12 close on Wednesday.

The peso traded stronger the whole day, opening the session at P52.08 versus the dollar, which was also its worst showing yesterday. Its intraday high, meanwhile, was seen at P51.955 to the greenback.

Dollars traded declined to $578.5 million Thursday, Feb. 15, from the $939.9 million that changed hands the previous session.

“The peso rebounded as investors started to take profits from the three-day strength of the dollar,” a trader said over the phone on Thursday.

Another trader shared the same sentiment, adding that the peso traded sideways on Thursday as “market players took profits or lightened their positions ahead of the Chinese New Year holiday.”

Meanwhile, a third trader noted that the slightly stronger peso came after the release of US consumer price index (CPI) data.

US consumer prices rose more than expected in January as Americans paid more for gasoline, rental accommodation and health care, raising pressure on new Federal Reserve chief Jerome Powell to prevent a possible overheating of the economy.

The report from the US Labor Department on Wednesday, however, likely overstates the inflation picture given that some of the price gains, especially for apparel and motor vehicle insurance, are seen by economists as unsustainable.

Inflation, which could get a further boost from a tightening labor market and increased government spending, might force the Fed to be more aggressive in raising interest rates this year than currently anticipated. That would slow economic growth.

The US central bank has forecast three rate hikes for this year, with the first increase expected at its next policy meeting in March. Powell took over the reins of the Fed from Janet Yellen earlier this month.

The US Labor Department said its Consumer Price Index increased 0.5% last month as households paid more for gasoline, rental accommodation and health care. The CPI rose 0.2% in December.

The year-on-year increase in the CPI was unchanged at 2.1% in January as the large price gains from last year dropped out of the calculation.

Excluding the volatile food and energy components, the CPI shot up 0.3%. That was the largest increase since January 2017 and followed a 0.2% rise in December. The year-on-year rise in the so-called core CPI was unchanged at 1.8% in January.

“I think the market already priced in, that’s why instead of trading [lower] due to the indicators which will lead to higher inflation, we just traded within the range,” the second trader said.

Other Asian currencies also firmed on Thursday, boosted by heftier global risk appetites as the dollar slipped despite stronger-than-anticipated US inflation and a rise in Treasury yields.

Tracking a rally in Wall Street, Asian stocks brushed aside US inflation data.

The dollar index weakened to a near two-week low, after the rebound in equities, evoking the idea that the greenback might be in a period of persistent weakness.

“The dollar advanced against other currencies when US CPI inflation was released but pared the gains and weakened later as US equities proved more resilient…,” Qi Gao, foreign exchange strategist at Scotiabank, said on Wednesday. “Continued risk appetite sent Asian currencies higher this morning, I think risk appetite will likely continue as synchronized global growth is expected to boost the [euro] and [Japanese yen], while bolstering EM (emerging market) Asian currencies as long as risk appetite sustains.” — KANV with Reuters

Stocks extend climb ahead of corporate earnings

LOCAL STOCKS reversed intraday losses to book gains on Thursday, as investors anticipate the release of 2017 earnings reports.

The bellwether Philippine Stock Exchange index (PSEi) managed to rise 0.16% or 14.33 points to close at 8,612.44 on Thursday.

The broader all-shares index was flat, adding 0.05% or 2.8 points to close at 5.075.60.

“Philippine markets fell into the same pattern once again today, falling close to 1%, but some buying opportunities pushed the close to slightly positive territory,” Regina Capital Development Corp. Managing Director Luis A. Limlingan said in a mobile phone message on Thursday.

In a separate market note, Papa Securities Corp. said investors bought shares in Metro Pacific Investments Corp. (MPIC) and Ayala Corp. (AC) near the market’s close, causing their last-minute increase.

Stocks in MPIC and AC picked up 4.46% to P5.85 each and 5.29% to P1,095 apiece, respectively.

Meanwhile, IB Gimenez Securities, Inc. Research Head Joylin F. Telagen said investors considered local stocks to be pricey compared to other markets, prompting the heavy sell-off in previous weeks.

“However, as corporate earnings start to trickle in, we think that there is still room for it to move higher. As strong corporate earnings will tend to lower the PE ratio. I think earnings report will be the main driven factors over the next few weeks not just in PSEi but to global equities as well,” Ms. Telagen said in a text message.

Sectoral counters were split between those that advanced and those that declined. The mining and oil counter led gainers, jumping 1.81% or 208.31 points to 11,706.35. Holding firms gained 1% or 87.88 points to end at 8,797.05, while industrials inched up 0.01% or 1.75 points to 11,398.62.

On the other hand, the services sub-index gave up 0.79% or 13.74 points to 1,705.47. Property lost 0.79% or 31.03 points to 3,885.17, while financials dropped 0.03% or 0.84 point to 2,210.29.

Investors were back in the market, prompting value turnover to rise to P10.7 billion after some 2.13 billion issues switched hands.

This is higher than the P8.92-billion value turnover posted on Wednesday.

Decliners prevailed for the day at 147 against 68 stocks that advanced, while 42 issues were unchanged.

Foreign investors were sellers for the 16th straight day, although net outflows slimmed to P373.42 million against the P719.46 million booked on Wednesday.

The market will be closed today for the Chinese New Year holiday.

Most Southeast Asian stock markets also firmed on Thursday, tracking broader Asia, with Singapore surging after data showed a faster-than-expected growth in exports last month.

MSCI’s broadest index of Asia-Pacific shares outside Japan was up 1.3% by 0400 GMT. — Arra B. Francia with Reuters

BMI Research: Consumer spending still strong despite rising inflation

Consumer spending will remain strong this year despite rising inflation, analysts at BMI Research said, with stable incomes and remittance inflows to offset the impact of prices.

“The consumer outlook in the Philippines remains bright on the back of a strong economic performance and rapidly rising incomes, influenced by a tight labour market and sustained remittance inflows. Although we do expect inflation to tick up over 2018, we do not expect it to have a pronounced effect on consumption,” BMI said in a report. — Melissa Luz T. Lopez

PBB to raise up to P10 billion from LTNCD issuance

Philippine Business Bank (PBB) is set to conduct capital raising activities to capitalize on attractive lending opportunities.

In a disclosure to the Philippine Stock Exchange on Thursday, Feb. 15, the Yao-led PBB said it will convert existing preferred shares to common stocks “to further strengthen its balance sheet.”

The conversion of preferred shares to common stock is still subject to regulatory approvals.

Meanwhile, the lender added that it will also look at raising up to P10 billion by selling long-term negotiable certificates of deposit (LTNCD).

“The additional funding will allow the Bank to capitalize on attractive lending opportunities as the Philippine economy continues to expand,” PBB said in the disclosure.

LTNCDs are similar to regular time deposits which offer higher interest rates, but the difference is that these cannot be pre-terminated. Being “negotiable” means that these can be traded at the secondary market prior to maturity date. — Karl Angelo N. Vidal

MWSS expects three Chinese firms to buy Kaliwa dam project bid documents

Metropolitan Waterworks and Sewerage System (MWSS) expects three Chinese companies to secure procurement documents before the government agency bids out the Kaliwa dam project by March, its administrator said.

MWSS Administrator Reynaldo V. Velasco said funding for the project is already available through an official development assistance (ODA) from China, and had been approved by the President along with the National Economic and Development Authority.

“May funding ‘yan (There’s funding available),” he told reporters, adding that no changes had been made about the commitment from China. He said last year that a P10-billion ODA had been pledged by the foreign country to fund the project.

Under the previous administration, the P18.72-billion dam had two prequalified bidders, which are now out of the picture because of the government’s new procurement mode for the project. It used to be a public-private partnership, with MWSS as implementing agency. — Victor V. Saulon

MWSS expects three Chinese firms to buy Kaliwa dam project bid documents

Metropolitan Waterworks and Sewerage System (MWSS) expects three Chinese companies to secure procurement documents before the government agency bids out the Kaliwa dam project by March, its administrator said.

MWSS Administrator Reynaldo V. Velasco said funding for the project is already available through an official development assistance (ODA) from China, and had been approved by the president along with the National Economic and Development Authority.

“May funding ‘yan (There is funding already),” he told reporters, adding that no changes had been made about the commitment from China. He said last year that a P10-billion ODA had been pledged by the foreign country to fund the project.

Under the previous administration, the P18.72-billion dam had two prequalified bidders, which are now out of the picture because of the government’s new procurement mode for the project. It used to be a public-private partnership, with MWSS as implementing agency. — Victor V. Saulon

BSP cuts reserve requirement by 1%

The Bangko Sentral ng Pilipinas announced on Thursday, Feb. 15, a 1% reduction in reserve requirement for big banks. The move is “operational” as it was done to aid financial market reform.

The central bank said 19% reserve requirement for big banks will take effect starting March 2. It expects about P90 billion funds to be freed up by the cut in bank reserves.

Here’s the full statement released by the BSP today, Feb. 15:

The Monetary Board announced today the reduction in the reserve requirement ratio by  one (1) percentage point as an operational adjustment to support the BSP’s shift toward a more market-based implementation of monetary policy as well as its broad financial market reform agenda. The reduction will apply to the reservable liabilities of all banks and non-bank financial institutions with quasi-banking functions with reserve requirement currently at twenty (20) percent.

In deciding to reduce the reserve requirement ratios, the Monetary Board reaffirms the BSP’s commitment to gradually lessen its reliance on reserve requirements for managing liquidity in the financial system. The Monetary Board believes that the BSP has attained sufficient progress in its shift towards the use of market-based monetary instruments since the adoption of the interest rate corridor (IRC) framework in June 2016. Even as the BSP continues to refine its instruments and operations under the IRC, the Monetary Board observed that the BSP now has ample scope to mitigate the potential liquidity impact of a phased reduction in the reserve requirement via offsetting auction-based monetary operations.

At the same time, the Monetary Board noted that the reduction in reserve requirements will help mobilize liquidity in support of economic activity as well as capital market development over the medium term.

The reduction in the reserve requirement ratios shall take effect on the reserve week beginning on 2 March 2018. — Melissa Luz T. Lopez

Solon calls for revival of mandatory ROTC training for Grades 11 and 12

Bataan Rep. Geraldine B. Roman called for the reinstatement of mandatory Reservist Officers’ Training Corps (ROTC) in grade 11 and 12 students following her induction as lieutenant colonel in the Philippine Army Reserve Force.

“For service of country, we must bring back the mandatory ROTC program for grades 11 and 12. We in Congress are working to make the ROTC experience a significant, beneficial and meaningful training experience. We will ensure that patriotism will be inculcated among the youth through this course,” Ms. Roman said.

ROTC in college students was scrapped in 2002 after irregularities in the system were exposed. In light of her enlistment, she commended the Armed Forces of the Philippines (AFP) for allowing her to be the first transgender military officer.

“My  belief is that all patriotic Filipinos must be allowed to apply for military service, regardless of gender and sexual orientation and identification.  After all, war and disaster do not recognize gender,” she said. — Minde Nyl R. Dela Cruz