‘Damn, Daniel!’ You sold a lot of white shoes
A viral video from earlier this year starring a California teen and his gleaming sneakers featured a particular catchphrase (“Damn, Daniel!”) and particular footwear: white slip-on Vans. The combination proved powerful enough to help boost sales for the brand by mid-single digits in the Americas, parent company VF Corp. said on Friday, with a 20% increase in direct-to-consumer sales and 30% jump in online sales.