By Nickky Faustine P. de Guzman

Once upon a time (2006), in the not-so- faraway land of Makati’s weekend markets, there was an unfamiliar canned product so good that people were willing to buy it in bulk. And then they would buy some more. The news of its goodness passed by word of mouth until it grew bigger and eventually disrupted the market, prompting other local brands to come up with their own special lines. Wrapped in a classic and classy black and white label, it was called Delimondo.