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Foreign direct investments in the Philippines (June 2018)

NET INFLOWS of foreign direct investments (FDI) to the Philippines increased anew in June, helping to fuel a first-half surge that pushed the tally closer to an official full-year forecast, according to data the Bangko Sentral ng Pilipinas (BSP) released on Monday. Read the full story.
Foreign direct investments in the Philippines (June 2018)

June fuels first-half FDI surge

By Melissa Luz T. Lopez, Senior Reporter
NET INFLOWS of foreign direct investments (FDI) to the Philippines increased anew in June, helping to fuel a first-half surge that pushed the tally closer to an official full-year forecast, according to data the Bangko Sentral ng Pilipinas (BSP) released on Monday.
FDI net inflows reached $831 million for the month, up 9.2% from the $761 million which the country received in June 2017, even as the latest inflows were less than the $1.645 billion recorded in May.
FDI inflows spell more capital for the Philippine economy, fuelling business expansion that, in turn, generate more jobs and spurs overall domestic activity.
Foreign direct investments in the Philippines (June 2018)
Investors remained bullish on the Philippine economy, as evidenced by the surge in equity placements compared to a year ago.
June saw the US Federal Reserve raise interest rates for a second time this year. Back home, the BSP also hiked rates by another 25 basis points for the second straight month in an effort to rein in inflation expectations amid signs that price pressures remain elevated.
June inflows brought the first-semester FDI tally to $5.755 billion, 42.4% more than the $4.041-billion investments received in 2017’s first six months.
“The continued inflows of FDI indicate investor confidence in the Philippine economy on the back of strong macroeconomic fundamentals and growth prospects,” the BSP said in a statement.
Net equity investments reached $184 million in June, turning around from the $67-million net outflows recorded in the same month last year.
Total inflows of equity capital reached $208 million in June, nearly double the $113 million placements a year ago. These inflows were partly offset by just $24 million in withdrawn capital, versus June 2017’s $180-billion outbound capital.
Multinational companies also chose to reinvest a bigger share of earnings drawn from their operations in the Philippines, growing the amount by 7.1% to reach $77 million from $72 million.
These additional flows were enough to offset smaller investments in debt instruments that dropped fourth to $569 million from $756 million the prior year.
One observer said the sustained FDI surge is good for the economy, as it fuels stronger activity particularly in terms of factory output.
“The preference over equity describes the continuing resurgence of manufacturing in the country. This manufacturing growth consequently relates to the government’s push for increasing government spending on infrastructure,” said Ruben Carlo O. Asuncion, chief economist at Union Bank of the Philippines.
Strong FDI momentum also puts the country on track to hit the $9.2-billion forecast this year, coming from the record $10.049 billion tallied in 2017.
“In fact, at the rate it is growing, the 2018 FDI goal can be readily surpassed,” Mr. Asuncion added, noting that third-quarter investments would be “crucial” to the full-year tally.
For June, the biggest sources of investments were Singapore, Luxembourg, Japan, the United States and the Netherlands, with such inflows going to manufacturing; electricity, gas, steam and air conditioning supply; real estate; financial and insurance; and wholesale and retail trade activities, the central bank said.
Market watchers have flagged that the planned overhaul of the local tax incentives regime could dampen investor appetite towards the Philippines, although the final form of the second tax reform package is yet to be passed by the Senate after the House of Representatives approved the same on third and final reading last night. Tax measures have to come from the House by law, although the Senate can conduct parallel public hearings while awaiting House approval in order to expedite enactment.

House OK’s second tax reform

WITH 187-14-3 votes, the House of Representatives on Monday approved on third and final reading the second of up to five planned tax reform tranches that cuts the corporate income tax (CIT) rate and removes fiscal incentives deemed redundant.
Among others, the House Bill No. 8083, or the “Tax Reform for Attracting Better and High-quality Opportunities” (TRABAHO) bill, will cut the CIT to 20% gradually from the current 30% in order to lure investments by putting the rate at par with much of Southeast Asia. At its current rate, the Philippines’ CIT is higher than those of Cambodia, Thailand and Vietnam which have a 20% rate as well as Singapore’s 17%.
Another key feature is a uniform tax incentive scheme to be administered by all investment promotion agencies, a five- to seven-year cap on provision of income tax holidays and removal of redundant perks that have been costing the economy hundreds of billions of pesos in foregone revenues annually.
Following the first package, Republic Act No. 10963 or the Tax Reform for Acceleration and Inclusion (TRAIN) law that cut personal income tax rates on the one hand but removed several value-added tax exemptions as well as increased or added taxes on several items when it took effect last January, the Executive submitted at end-July the remaining proposed tax reforms to both chambers of Congress in hopes of securing legislative approval before lawmakers start focusing on the May 2019 mid-term elections starting next quarter. — Charmaine A. Tadalan

Which economies are at greater risk of an exchange rate crisis?

THE PHILIPPINES is not expected to slip into a currency crisis anytime soon, Nomura economists said, citing little risk of such an event despite the recent weakness of the peso. Read the full story.
Which economies are at greater risk of an exchange rate crisis?

No currency sword of Damocles over the Philippines for now

THE PHILIPPINES is not expected to slip into a currency crisis anytime soon, Nomura economists said, citing little risk of such an event despite the recent weakness of the peso.
In a report released on Monday, the global bank counted the Philippines among the “low-risk” countries in terms of risk of an exchange rate crisis according to its Damocles index, designed as an “early warning system” for such an event.
The bank’s Damocles system uses macroeconomic and financial variables to check whether an economy is “vulnerable to a currency crisis.” These indicators include a country’s import cover, short-term external debt versus exports, dollar reserves versus short-term external debt, broad money against reserves and real short-term interest rate.
Which economies are at greater risk of an exchange rate crisis?
Other metrics factored in are gross investment inflows; fiscal and current account; and current account and real effective exchange rate deviation.
A score above 100 means a country is vulnerable to a currency crisis in the next 12 months, while a reading above 150 shows that a crisis “could erupt at any time.”
Among emerging markets, Sri Lanka, South Africa, Argentina, Pakistan, Egypt, Turkey and Ukraine are seeing signs of trouble. Sri Lanka obtained a score of 150 in the index.
The Turkish lira plunged to record lows in August amid an intensifying trade dispute with the United States, which has prompted global investors to sell off other emerging market currencies like the Philippine peso.
Back home, Bangko Sentral ng Pilipinas (BSP) Governor Nestor A. Espenilla, Jr. has said the Philippines has been relatively insulated to possible contagion from Turkey’s economic crisis.
“On the other hand, eight countries —Brazil, Bulgaria, Indonesia, Kazakhstan, Peru, Philippines, Russia and Thailand — have Damocles scores of zero. This is an important result,” Nomura analysts said.
“As investors focus more on risk it is important not to lump all emerging markets together as one homogeneous group; Damocles highlights a long list of countries with very low risk of currency crises.”
The last time the Philippines reeled from substantial currency troubles was in 1997 amid the Asian Financial Crisis.
Now, Nomura said the country remains on solid footing despite a growing current account deficit, saying that the trade gap is relatively “small” and is simply due to greater importation that supports the local infrastructure drive.
Gross international reserves remain “large” as the country’s import cover is beyond seven months, well above the bank’s warning threshold of less than five months.
Short-term external debt also stood at 19.7% of gross domestic product as of July — well below the prescribed 35% cap, according to Nomura’s estimates.
The global bank noted that the BSP has “plenty of room” to raise rates again, which will pull real interest rates back to positive territory. Nomura sees the central bank raising rates by another 50 basis points (bps) in 2018’s remaining months, following a 100-bp cumulative increase so far this year to arrest surging inflation. — Melissa Luz T. Lopez

Peso seen in for more pain

THE PHILIPPINE PESO could be in for greater pain despite the country’s strong economic growth, with major money managers bearish on the currency.
Franklin Templeton Investments sees the peso falling past 55 per dollar — a drop of more than two percent — and is tactically shorting it.
Neuberger Berman reckons that steps taken by nation’s central bank don’t go far enough yet to stem a slide in Asia’s third-worst performing currency.
The peso, which reached its weakest since 2005 on Friday last week, is getting pummeled by rising oil prices, faster inflation, fiscal and current-account deficits and the broader investor turn against emerging markets.
Unlike Indonesia — a neighbor that’s also been hard-hit — the Philippines hasn’t taken enough aggressive steps to shore up its currency, says Andrew Canobi, Melbourne-based director of fixed income for Australia at Franklin Templeton.
“The Philippines twin deficits worry us particularly in this environment, where rates in the US seem to be pushing higher, and there seems to be a real contest to attract capital flows,” Mr. Canobi said.
If or when the peso hits 55, “we’d want to see what impact that would have on inflation and how the central bank’s likely to respond.”
The peso has weakened more than seven percent this year, to close at 53.88 per dollar on Monday in Manila.
The surge of more than 40% in benchmark crude prices in the past year has hurt the currency by straining the finances of a nation that imports most of its oil.
Stocks have also been hit, with the Philippine benchmark down as much as 1.7% Monday.
Philippine central bank Governor Nestor Espenilla said last week that “strong immediate action” is looming to respond to threats to inflation, which is clocking its fastest in nine years.
Coming Tuesday is the latest reading on the monthly trade gap, projected at more than $3 billion — underscoring the country’s continuing need for funding from abroad.
“What we need to see is a turn in the flow picture — i.e. balance of payments,” said Prashant Singh, a senior portfolio manager for emerging-market debt in Singapore at Neuberger Berman, which oversees $312 billion. “Unless that happens, it’s very hard to argue against more weakness in emerging-market currencies, including the peso.”
Goldman Sachs Group, Inc. sees the Philippines’ current account deficit continuing to deteriorate as infrastructure spending ticks up, strategists including Zach Pandl wrote in a Sept. 7 report.
The picture may look different in 2019, as inflation peaks and a “decisively more hawkish” central bank raises borrowing costs, potentially turning investor flows positive. Goldman sees the peso rising to 53 in three months and 52 in a year.
One thing in the country’s favor is remittance flows from the 10 million Filipinos working overseas, which typically peak during the Christmas season and may provide an opportunity for the central bank to rebuild foreign-exchange reserves from a six-year low.
“We’re entering the fourth quarter, which is when remittances start to pour in,” Jonathan Ravelas, chief market strategist at BDO Unibank, Inc. in Manila, said. “There’s a silver lining.”
Even so, some — including Rakuten Securities Australia — see worsening US-China trade tensions as a danger, with President Donald Trump preparing another tariff salvo.
“If Trump goes the full 200 yards quickly, then that might potentially send the peso and other emerging markets to new record lows,” said Nick Twidale, Sydney-based chief operating officer at Rakuten. — Bloomberg

ABS-CBN turns audition gems into a reality show


STAR HUNT, a reality show focused on the stories of people who audition for various ABS-CBN shows, started airing in August as a way to “start pushing for [Filipino] talents to attain global prominence,” said Laurenti Dyogi, its director.
“I’ve always believed that the Philippines is a country of entertainers and I think it’s something that we can be proud of. We would like to shine as a Filipino company that will continue to take pride in our talents—behind the scenes or on camera,” added Mr. Dyogi, who is also the head of TV production at ABS-CBN, in a press release.
Star Hunt is a glimpse at the hopefuls who join ABS-CBN’s grand audition caravans (also called Star Hunt), where they vie for spots in, among others, “Tawag ng Tanghalan,” a segment in the noontime variety show It’s Showtime; Pinoy Big Brother; and the upcoming dance competition, World of Dance Philippines.
“We have auditioned more than 45,000 people and shortlisted 3,000,” Raymond Dizon, business unit head of Star Hunt, told BusinessWorld shortly after a press conference on Sept. 5 at the ABS-CBN offices in Quezon City.
The show, he explained, was conceptualized after the big bosses of ABS-CBN saw audition clips that contained snippets of life stories aside from the usual talent showcases.
“They said this could be a show,” said Mr. Dizon, who explained that audition episodes often get a good number of views. Mr. Dyogi, meanwhile, said that auditions are his favorite part of any competition because he gets to interview the auditionees and learn about their lives.
“There’s a gem in everybody, if you just listen to their stories. I’m always trying to find that unique personality who’s like no other and has a potential to be famous,” Mr. Dyogi said in the release.
Star Hunt was given an initial run of 11 weeks. “Since it’s doing very well, [the network] is thinking of extending it,” said Mr. Dizon.
The show, now on its fourth week, introduced viewers to the likes of Jefford Balote of Naga, whose funny viral videos have been featured on television. He has since been invited to join the growing family of Adober Studios, a multi-channel network that manages and nurtures online stars and creators.
From Leyte, beatbox duo Rens Lucas Jr. and Jhoex Dapiton flew to Manila to perform in variety show Banana Sundae, where they shared the screen with Zanjoe Marudo and Angelica Panganiban; the episode is set to air on Sept. 16.
Meanwhile, Arlene Acosta, a 51-year old mother from Pampanga, fulfilled her dream of sharing the screen with her idol, Piolo Pascual, as she was given a chance to appear in the sitcom Home Sweetie Home. — Zsarlene B. Chua
Star Hunt is hosted by Kim Chiu, Alex Gonzaga, Robi Domingo, and Melai Cantiveros. It airs Monday to Friday on ABS-CBN.

Dennis Uy gobbles up restaurant chain Conti’s

DAVAO-BASED businessman Dennis A. Uy is acquiring a majority stake in the owner and operator of popular restaurant chain Conti’s, as he continues to diversify his investments.
In a statement, Udenna Corp. said it signed a share purchase agreement to buy 70% of Conti’s Holdings Corp. (CHC), the holding company that owns the restaurant and bakery of the same name.
Conti’s, which is known for cakes and pastries, began as a family business in Parañaque in 1997. It currently has 20 branches in Metro Manila.
The acquisition allows Udenna to expand its food industry-related businesses, such as Enderun Colleges, which specializes on hospitality management and culinary arts courses; and Philippine FamilyMart, which operates the local franchise of the Japanese convenience store brand.
Udenna did not disclose financial details of the deal, which is expected to be completed next month.
After the transaction, CHC’s original owners will keep a combined 30% interest in the company.
“We are very bullish on the Philippine food industry, which has expanded with the growing demand for convenience. Specifically, the Philippines food service industry amounts to roughly $7.2 billion and over the past decades has had annual growth of 15% to 20%. We believe this transaction brings strong synergies with our existing portfolio, which includes hospitality and tourism,” Mr. Uy, the founder, chairman, and chief executive officer of Udenna, was quoted as saying in the same statement.
Mr. Uy said they will work with the existing management team to bring Conti’s to the “next level.”
Udenna tapped AlphaPrimus Advisors as the financial adviser for the deal.
Udenna is the holding company for Mr. Uy’s businesses, which include petroleum and oil through Phoenix Petroleum Philippines, Inc.; shipping and logistics through Chelsea Logistics Holdings Corp.; real estate through Udenna Development; infrastructure through Udenna Infastructure; and education through Enderun Colleges.
Two of the companies are listed on the stock exchange, Phoenix Petroleum and Chelsea Logistics. — CRAG

Concerts to comedies


WILBROS LIVE, a company known for promoting and organizing concerts in the Philippines, is taking a stab at film production with their first film venture, Fifth Solomon’s Nakalimutan Ko Nang Kalimutan Ka, opening Sept. 19 in cinemas nationwide.
“My brother and I have been thinking about [producing] movies since three or four years ago. It just never happened because we have so many concerts, but when we saw the story and the script, we knew it was the right one,” Glenn Llamas, COO of Wilbros Live, told BusinessWorld shortly after the media launch on Sept. 7 at Novotel hotel in Quezon City.
Wilbros Live is responsible for bringing in pop stars such as John Legend, who performed at the Smart Araneta Coliseum in March; and Mariah Carey, who will perform in the same venue in October.
The film—also Mr. Solomon’s directorial debut—follows a heartbroken woman Jaz (played by Alex Gonzaga) who tries to get over her ex-boyfriend (played by Vin Abrenica) by seeking help from a sketchy doctor (played by Candy Pangilinan) and from her best friend (played by Jerald Napoles).
Billed as a romantic comedy with a fantasy element thrown in, the film is, according to Mr. Solomon, based on his own and his friends’ experiences with heartbreak and moving on. He added that the script was years in the making.
“Imagine if there was a store where you can just go and get your [feelings] removed so you don’t feel hurt anymore,” said Mr. Solomon in the vernacular of the film’s premise.
Added Mr. Llamas: “We took the chance [on this film] because we’ve known Fifth (Solomon) for years… We’re happy with what we achieved in this film.”
Aside from a nationwide release, Mr. Llamas announced that they will also be holding screenings in the U.S., the Middle East, and Australia.
“Our core objective is to promote Filipino talents around the world,” he said, explaining that they are keen on producing films that they can distribute in Asia and other markets worldwide.
Choosing a romance as Wilbros’s first production, he added, gives the company a better shot at the box office. There are more than a few examples showing how much Filipinos love this particular genre: Star Cinema’s romantic drama film The How’s of Us, which stars Daniel Padilla and Kathryn Bernardo, premiered on Sept. 3 and has so far grossed more the P400 million according to a Sept. 8 post on Star Cinema’s website.
Kita Kita, a rom-com directed by Sigrid Andrea Bernardo and produced by independent production outfit Spring Films, replaced Jerrold Tarog’s Heneral Luna (2015) as the highest-grossing independent film in the country in 2017, after breaching the P300-million mark three weeks after its release.
“As long as Filipinos keep loving on these kinds of films, we’ll make it,” said Mr. Llamas.
“Next year, we’ll probably do a couple more films,” he said, adding that they are balancing the film production side of the company against promoting concerts, which is still their bread and butter. — Zsarlene B. Chua
Nakalimutan Ko Nang Kalimutan Ka hits cinemas nationwide starting Sept. 19.

PNOC scales down LNG project

By Victor V. Saulon, Sub-editor
PHILIPPINE National Oil Co. (PNOC) has scaled down its proposal to build a liquefied natural gas (LNG) facility in Batangas under a “solicited” process that allows the government corporation to set specifications for the $600-million project.
“We are just putting up an LNG hub,” said PNOC President and Chief Executive Officer Reuben S. Lista in a briefing on Monday at the company’s headquarters at the Bonifacio Global City in Taguig.
With the downscaled project, a previous plan to build a power plant as off-taker of the natural gas is put on hold. The Department of Energy (DoE) previously wanted an initial 200-megawatt (MW) gas-fired power plant alongside the LNG facility.
Instead of a land-based terminal, it will now be a floating storage regasification unit (FSRU) that also serves as the terminal for the imported LNG. Imported natural gas is liquefied for ease of shipping, then regasified or reverted to its former state in the country of destination.
The FSRU will initially have a capacity of 3-million tons per annum (MTPA), which can power a 3,000-MW power plant, should PNOC’s partner decide to put up a generation facility, Mr. Lista said.
The briefing was also attended by PNOC’s consultants from multilateral lending agency Asian Development Bank (ADB), the entity hired by the company to advise on the project.
“Within the next six months, we hope to complete the process. But definitely we will meet the guidelines dictated by the [Energy] Secretary [Alfonso G. Cusi],” Siddhartha Shah, head of ADB’s public-private partnership advisory services unit, said.
Mr. Lista said the FSRU’s capacity could be scaled up to 5 MTPA depending on future power demand.
“We have to finish this project before 2022,” he said.
The target date is ahead of the expected depletion by 2024 of the Malampaya gas find, the country’s only source of the fossil fuel that powers five gas-fired power plants in Batangas province with a combined capacity of 3,211 MW.
Mr. Lista said PNOC would come up within the month the specifications for the project for which interested private companies could use to submit their proposals. The submitted proposals would then be short-listed to come up with the best offer using financial, technical and legal criteria.
The prequalified proponents would be given 30 days to tender their final proposal, with the result coming out in three months.
Ako, I’ll give it eight months,” Mr. Lista said about his expected final selection of a PNOC partner.
“We need a consortium to do this,” he said, adding that each member could have its expertise such as the builder of the hub, the distribution pipeline, and the anchor for the floating storage and regasification unit.
Glenda G. Martinez, PNOC senior vice-president for management services, said the development of the facility is “critical” for the country in view of the expected demand for electricity in the next decades.
“Not only will this terminal supply the existing gas-fired power plants and other industrial gas customers, it will also act as a hub for all other gas needs nationwide,” she said.
Ms. Martinez said PNOC conceptualized the Batangas LNG hub project to serve several purposes, including the government’s presence in a “nationally strategic infrastructure.” It will also give the government oversight or control over the construction, development and operation of the facility.
“A significant project at its infancy should not be left in the hands of the private sector,” she said.
Ms. Martinez said PNOC’s stake in the project, will be through its property, pipeline franchise, and even its banked gas. The stake, which Mr. Lista said would be a minority, would allow the state company to have a board seat or management representation.
The LNG hub was previously envisioned to be a government-to-government project, but failed to be included in the government’s investment priority plan for 2016, Mr. Lista said.
A subsequent process for an unsolicited proposal also failed as seven proponents failed to comply with joint venture guidelines as well as the provisions of the build-operate-transfer law, he added.

Demand from Chinese drives up rental rates in Makati, Bay Area

By Arra B. Francia, Reporter
CHINESE employees of offshore gaming companies are pushing rental rates by 30% to 50% higher in some residential condominium properties in the Bay Area and Makati City, as the offshore gaming sector continues to expand in the country.
This is according to the Philippine unit of real estate consultancy Colliers International, which noted that rental rates of residential units near offices of offshore gaming firms are commanding higher rents compared to the average rates in Metro Manila.
“In fact for a number of buildings, previously lease rates would be P1,000 per square meter (sq.m.) a month, but for the second quarter we saw one building in the Bay Area already charging P1,500, so that’s a 50% increase. That’s one sub-location that really recorded the fastest (increase),” Colliers Philippines Research Manager Joey Roi Bondoc told BusinessWorld in an interview.
In contrast, Colliers Philippines said average rents in prime three-bedroom units in Makati Central Business District (CBD) went up by 0.9% to P540-1080 per sq.m each month, while rents in Fort Bonifacio rose by 0.4%, according to its second quarter property report.
The company also reported that vacancy of condominiums in Metro Manila declined to 11.3% from 12.4% in the previous quarter. Vacancy in the Makati CBD alone went down to 11.5% from 12.3% quarter-on-quarter, while Fort Bonifacio’s dropped to 15.8% from 17.3% in the same period.
Colliers Philippines said it observed that condominiums in the fringes of business districts are attracting Chinese employees of offshore gaming companies. Gaming firms accounted for 25% of the total office space take-up in the first half of 2018 at over 180,000 sq.m., making it the second largest driver for office spaces during the period.
Mr. Bondoc said the confidence of these Chinese companies is tied with the country’s improving relations with China under President Rodrigo R. Duterte’s term.
“A number of offshore companies that closed with us are actually tied with the duration of the term of President Duterte. I’ll have to say that we’re good for the next three to four years,” Mr. Bondoc said when asked how sustainable the market for Chinese tenants is.
Even with a change in administration come 2022, Mr. Bondoc said the government should not change its openness toward Chinese gaming firms given their potential contributions to the property sector.
“There’s a spillover impact in residential, even leisure and retail. We’re seeing condo buildings near offshore gaming companies diversifying their retail mix, offering Chinese restaurants. It has tremendous multiplier impact, almost all properties are growing from a single sector,” Mr. Bondoc said.
With the entry of Chinese gaming firms, Colliers Philippines is recommending companies with ready-to-occupy units to target Chinese nationals.
“Condominium projects in the Makati fringe are particularly popular among these employees. Hence, developers with completed projects in the area should zero in on this opportunity,” the company said.

Honing Filipino YouTube creators


NOWADAYS, anyone with a smartphone can document their activities on video and put it online. Due to regular uploads and a developing following, an emerging creator can monetize the content that was produced initially as a hobby.
During a presentation at last week’s YouTube NextUp 2018 launch, Chris Klapwijk, YouTube manager and Artist Development Lead for Southeast Asia, said that YouTube has 1.9 billion monthly active users. Mr. Klapwijk added that 85% of Filipinos use YouTube to watch online videos.
Launched globally in 2011, YouTube NextUp is a program aimed to help creators develop their channels and YouTube career.
“We went from staying at home at 8 o’clock to watch a certain show to nowadays people want to watch what they want, where they want, and whenever they want. It’s really on the mobile first. That is one shift in technology that is taking place where we’re are just in the forefront because we are on people’s mobiles,” Mr. Klapwijk told BusinessWorld at the launch.
In YouTube, creators monetize their content by placing advertisements in front of their videos, selling merchandise (which they announce on their channels), and collaborating with brands.
Creators who wish to monetize their content must meet the requirements of the YouTube Partner Program. To qualify, a creator must have 10,000 channel views on his/her channel, 1,000 subscribers, and 4,000 hours watch-time.
These thresholds, Mr. Klapwijk explained, are in place to make sure that advertisers are paired with creators who are “serious about what they do.”
“It’s really trying to eliminate the ‘bad actors’ who maybe just occasionally upload something that is not even theirs,” he said, adding that creators who hit these thresholds can start earning on every video that they upload.
YOUTUBE NEXTUP 2018
In its second year in the Philippines, the YouTube NextUp program consists of 12 finalists who will go through a week-long creator camp on video production at the YouTube Pop-Up Space Manila at the BGC Arts Center until Sept. 12.
From 200 program applicants, the final 12 creators are: singers Carlyn Ocampo, Janine Teñoso, and Alicia Litonjua (Lesha); rock band Kithara; actor and comedian Stephen Flores (InReelLife); spoken word artist Beverly Cumla; vloggers Jam Raquion (Jam-packed) and Benedict Cua; makeup enthusiast Amy Talaboc; celebrity mom Melissa Ricks; interior designer Elle Uy (Elle Uy Décor); and figure skater Joel Minas.
The finalists all have channels with monetization enabled and a subscriber base of 10,000 to 100,000. They have all uploaded three videos in the last 90 days, and are of good standing (no guideline strikes).
“We want people to have already put some elbow grease into the game, so we can see that they are actually serious about it… We also don’t want people that are too experienced because we really want to help them through that journey,” Mr. Klapwijk said of the selection process.
The finalists will receive an equipment voucher worth P100,000, strategic account management from the YouTube Creator and Artistic Development Team, and a mentorship from program alumni and top creators.
“I think that the reason why we’re investing in these creators is that we see that they are serious in the message they [want to] spread, and this is just one way to help them spread that message.” Mr. Klapwijk told BusinessWorld.
YouTube NextUp, he added, helps creators take their channels “to the next level” and gives them the support they need to produce content on a more full-time basis. “That is one of the reasons why we get so excited about this,” he said, adding that YouTube also wants to “promote a healthy and diverse ecosystem.” — Michelle Anne P. Soliman

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