FROM getting your groceries done to accomplishing duties at work, on-demand lifestyle delivery app Pick.A.Roo now highlights women-led businesses and introduces new features for every multi-tasker.

After years of experience working for global brands and foreign-founded apps, Pick.A.Roo co-founder and CEO Crystal Gonzalez realized “a calling” launch her new start-up. “I noticed that every country had a popular app [which was create there],” she said. “I really wanted to create a brand that could be something that Filipinos can also be proud of.”

Launched in August 2020, Pick.A.Roo currently has 100,000 users of whom 70% are women.

“The profile of the users we cater to are the multi-taskers, very busy women, and the users that we have are the ones that need an app that saves them time and helps them multi-task,” Ms. Gonzalez added.

For the duration of International Women’s month, Pick.A.Roo is running the We Are Women #WeAreMore campaign as a special tab on the app. The tab provides discount promos for select women-founded brands.

The brands are: restaurant Mary Grace (founded  by Mary Grace Dimacali), slipper brand Havaianas (Anne Gonzalez), The Moment Group of restaurants (Abba Napa), bakery Cupcakes by Sonja (Sonja Ocampo), online liquor store Boozy (Pam Solilapsi-Guerrero), Tiny Buds baby products (Lorina Tan), Sheraton hotel (Anna Liza Vergara), and MerryMart grocery stores (Hannah Yulo).

First time app users can use the code WEAREMORE20 to get 20% off on their first orders with a minimum purchase worth P500. There will be new promo codes designated to the partner brands daily. The promo runs until Mar. 31.

“We try to make it easier for you to do everything you need to do, and buy everything you need to buy as essentials in your home in one go,” Ms. Gonzalez said during the online campaign launch via Zoom on Mar. 5.

Ms. Gonzalez noted that they aim for the campaign to inspire women to be more productive, present, and mindful of whatever they want to do.

This March, Pick.A.Roo welcomed new partner brands such as Power MAC Center, Mia Maison, Office Warehouse, Marks & Spencer Food, Revlon, AllDay Supermarket, Aura Athletica, and Karat World.

The app also has a new home page design where brands are divided per category (food, office supplies, apparel, etc.) and an improved search function. A live chat function has also been added to allow customers to deal directly, and in real time, with a customer service representative about concerns regarding orders.

Other new features include the option to save multiple credit cards  and e-wallet (GCash and PayMaya) accounts for transactions, multiple delivery addresses, and a single checkout feature for all purchases. Users now have various options when it comes to the mode of communication between them and the rider: Viber, Whatsapp, SMS, or call.

Additional offers are referrals codes for discounts for future transactions. The user is given a referral code which offers users special vouchers for future orders.

Six months since its launch, Pick.A.Roo now carries over 800 brands ranging from supermarkets to office and school supplies. Deliveries cover 21 cities surrounding Metro Manila including Lipa City.

One can download Pick.A.Roo from the Play Store or Google Play (for Android) and the App Store (for iOS). For more information, visit   Michelle Anne P. Soliman