LEXUS marks its 12th year since entering the Philippines. In 2009, the premium Japanese car maker joined the local industry at a time when the market “was rapidly evolving with more breakthroughs in technology and innovation,” according to a Lexus Philippines release. “The luxury car market was no different as it was a time when affluent car buyers were searching for amazing products and an exceptional customer experience that comes with the car. Lexus heeded the call.” The brand led with an initial salvo comprised of the following models: the LS luxury flagship sedan; the ES midsize sedan; the RX midsize luxury SUV; the LX flagship luxury SUV; the sporty IS compact sedan; and the GS midsize sedan.

With its efforts expressed through a single showroom at the Bonifacio Global City, Lexus has established a reputation for quality vehicles and service. “This ultra-luxury dealership was (and still is) an architectural and interior-design statement that continues to dazzle customers who set foot inside. Prior to 2009, a car dealership with a Zen garden interior with natural landscaping was unheard of at the time,” continued Lexus Philippines.

The company said that each step of the “purchasing journey” has been shaped to make people feel the exceptional hospitality of Lexus — raising the bar for the luxury car-buying experience. “This extends to after-sales service as well, exemplified by dedicated receiving/turnover bays that show the care that its Lexus associates give its patrons and their well-loved vehicles. This warm reception that anticipates the needs of clients is known as omotenash — and for more than a decade this is what Lexus has been showering on its valued customers.”

With an avowed goal to be number one in quality, Lexus committed to offering vehicles that emotionally appeal to its customers.

In 2011, Lexus brought in its CT line of luxury hatchbacks — marking the first time that luxury models featured a hybrid drivetrain. “This was proof that Lexus stayed true to its pledge of offering its customers the latest in green technology — even very early on in the game,” averred the company. The GX luxury SUV made its local debut this year as well, followed by the launched of the LFA supercar the next year. It was in 2012 as well when the so-called “spindle grille” debuted (on the GS).

The RWD coupe RC and its performance-oriented RC F sibling arrived in 2014, providing the market with excitement and performance, and then were followed by the NX compact luxury SUV. The GS F performance sedan was launched in 2015 — a model seen as an alternative to more established European models.

“Not long after, the stunning, out-of-this world LC coupe was revealed in 2017, setting the market ablaze not only with its style, but surprising the public with how quickly a concept car can go from design study to actual production vehicle. The UX compact luxury crossover arrived in 2018, giving first-time customers a more accessible model packed with the features and craftsmanship expected from Lexus. The year 2020 also saw the introduction of the LM — a breakout luxury van which is fast becoming a best-seller,” continued Lexus.

The brand says that its customers can expect a future-focused road ahead with the company prioritizing personalization, innovation, hybrid vehicles, and crafted experiences.