MORE THAN 830,000 persons and 180,000 families have been reached by fish and fishery products offered under a marketing program run by the Philippine Fisheries Development Authority (PFDA).

In a statement, the PFDA said that a total of 53,394 kilograms of such products have been sold under its marketing project, which was recently mobilized to link producers with markets following the disruption resulting from the pandemic.

Since the project’s launch in April 2019, the PFDA said it has expanded to 55 locations and continues to supply consumers despite the coronavirus disease 2019 (COVID-19) pandemic.

The PFDA said the project offers affordable fish and fishery products via retail markets; direct volume sales to groups, institutions, and villages; markets on wheels; and in partnership with a similar Department of Agriculture (DA) program offering direct access to produce.

Retail partners include 22 Waltermart outlets in Metro Manila, Bulacan, Tagaytay City, Nueva Ecija, Tarlac, Pampanga, and Batangas.

The DA and PFDA partnership currently has outlets in 19 locations in Quezon City, Marikina City, Taguig City, Navotas City, Pasig City, and Cainta, Rizal.

Direct volume sale clients include St. Luke’s Medical Center in Taguig and Sikatuna Village, and Don Jose Heights in Quezon City.

The fisheries marketing program also taps trade fairs initiated by local government units. — Revin Mikhael D. Ochave