TOYOTA MOTOR Philippines Corp. (TMP) has completed its first digital launch in this new normal as it unveiled the refreshed version of the country’s best-selling entry-level hatchback, the Toyota Wigo. The Wigo first appeared in the market back in 2014, and quickly caught on. Last year, it cornered 69% of segment sales. TMP Executive Vice-President for Marketing Kei Mizuguchi revealed that 83,000 units of the Wigo have been sold since its debut.
The timing of the launch is not lost on TMP. “The new Wigo (debuts) at a time when the public face limitations in public transportation (amid) increasing safety concerns. The new Wigo addresses mobility needs during these challenging times, providing the best option for budget-conscious first-time car buyers and those looking for extra car for other family members,” the company said in a release.
During his welcome remarks, TMP President Atsuhiro Okamoto said, “The new Wigo remains an iconic car that offers the same familiar feeling of practicality and reliability, but made more advanced, more convenient, safer, and more fun with its sleek and sporty TRD styling.”
TMP First Vice-President for Vehicle Sales Operations Sherwin Chua Lim was asked by BusinessWorld if this new normal will spell more sales of more inexpensive models such as the Wigo. He replied that it’s only been a month since dealership operations have restarted, but acknowledged that TMP has received “reports from dealers that there was been an initial surge in first-time car buyers, citing the limited public transportation options as a reason.”
Mr. Okamoto said that TMP is targeting Wigo sales of up to 1,400 a month.
The new Wigo comes in four variants — headlined by the new TRD S which is a sportier iteration of the deceptively spacious budget hatchback. Changes for the 2020 Wigo include machine cut design alloy wheels and a revised look on its rear combination lamps. The G and E variants also share a new front bumper look.
The TRD S variant gets a sportier gait as it is given a TRD kit, which includes the front spoiler, side skirt, two-tone rear spoiler, rear skirt, and TRD S badge and decals. The new Yellow SE color is only available in this variant. The new Wigo boasts redesigned seats and chrome accents, with an LCD air-conditioner panel (for TRD S and G variants) for easier access and control. These variants also receive a push start/stop button and steering switch.
The Wigo now also features power retracting and adjusting side mirrors, plus a new back camera that comes for TRD S and G variants. The TRD S trim also boasts Apple CarPlay and Android Auto compatibility, voice command feature, and a class-leading digital video recorder.
All variants come with power door lock and a new instrument panel design for easier access to controls. The Wigo also gets across its lineup SRS air bags for the driver and front passenger, back sonar, and anti-lock brake system (ABS).
For more information, visit TMP’s website at www.toyota.com.ph and follow the official social media pages at ToyotaMotorPhilippines (Facebook and Instagram) and @ToyotaMotorPH (Twitter).