THE PRODUCTS of the brow salon to the stars, Anastasia Beverly Hills, now has a physical counter in Manila in Rustan’s Makati.

The products have already been seen in some of Manila’s purses because the brand has been available for years online, especially through online platforms Lazada and Sephora.ph. The brand is best known for its line of eyebrow products, namely the Brow Wiz, the Dipbrow Pomade, and several lines of eyeshadows, contour kits, and highlighters.

The company was founded in 1997 by Romanian-American businesswoman Anastasia Soare. Her clients have included celebrities such as supermodels Naomi Campbell and Cindy Crawford, and Queen of Talk Oprah Winfrey. Lest one might imagine that Ms. Soare’s influence ends with icons of the 1990s, the Kardashian sisters, arguably some of the best known women of this decade (and probably the next) are also clients. Ms. Soare, according to an estimate by Forbes magazine, has a net worth of about $1 billion, so you can proudly say that, yes, eyebrows are a worthy investment.

As we’ve mentioned above, the products are alerady accessible through online platforms. Nadean Barbers, Brand Manager for Anastasia Beverly Hills in the Philippines, said, however, “Now that we have the counter, they can actually try first before buying. That was their problem before.”

Counting the ways why a physical outlet is still best when it comes to makeup (at least for this brand) she said, “It’s best to try the texture first. It’s hard to get the right shade when you’re shopping online.”

An added experience is that the brand’s makeup artists can point one to the correct shade one needs and the best shape to go for. One can even take the experience home with, of course, the makeup, but also a line of stencils to shape your brows, the Beverly Hills Way (the High Arch shape is Oprah’s signature).

“I start with brows first before doing anything else. It shapes your face,” said Ms. Barbers. — Joseph L. Garcia

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