LEADING global wearables brand Fitbit further expanded its range of products available in the country with the launch of new and affordable devices.

Still in line with its mission of making health and fitness accessible to more consumers across the globe, the new products, namely the Fitbit Versa Lite Edition, Fitbit Inspire HR, and Fitbit Inspire, offer users engaging software features, access to its holistic data, and connection to one of the largest global social networks to accompany in their respective health and fitness journeys.

Part of the Fitbit Versa family of devices, the Fitbit Versa Lite is touted as the most affordable smartwatch of the brand yet.

Priced at P10,390, the Fitbit Versa Lite boasts of most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse 24/7 heart rate, and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, four-plus day battery life, and relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.

It features a simple one-button, lightweight, swim-proof design and comes in white, lilac, mulberry, marine blue, and charcoal colors.

Fitbit Inspire HR, meanwhile, is the brand’s most affordable and stylish 24/7 heart rate tracking device, packing all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design. It sells for P6,290 and comes in black, lilac, and two-tone black and white colors.

The Fitbit Inspire, on the other hand, is geared towards consumers who are new to wearables and want an even lower-cost, easy-to-use tracker. It is sold for P4,590 and has the essential health and fitness features to help consumers stay motivated in their fitness regimen, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move, and timer and stopwatch apps to help users stay on track. It is available in black and sangria.

Both Fitbit Inspire products have a new modern, comfortable and swim-proof design with a touchscreen display, smartphone notifications, and up to five days of battery life for day to night wear.

All the new Fitbit wearables have accessories, like bands and bracelets, which can be purchased separately.

DOING WELL IN THE PHILIPPINES
Fitbit said it is doing well in the country and sees the launch of the new products enhancing its good standing.

“I would say we are doing well in the Philippines and, thus, we are launching these new products here,” said Louis Lye, Fitbit regional lead for Southeast Asia, Hong Kong, and Taiwan, in an interview with members of the media after the launch of the new products on April 10 at Kerry Sports at Shangri-La at the Fort in Taguig.

“Last year for Asia-Pacific our revenues were $146 million, we experienced a 27% year-on-year growth. We really saw a big growth in Asia-Pacific, which the Philippines is part of. I can’t share specific numbers for the Philippines right now but I can assure that the Philippines is a contributor in that growth,” he added.

The Fitbit official went on to say that the Philippines continues to figure in their plans moving forward and that they are excited to introduce new products, including the Fitbit Ace 2, which is for children age six and above, later this year.

“We are excited to continue introducing new products at different price points. We believe we have a compelling product proposition with these new products that will continue to increase the Fitbit consumer base in the Philippines,” Mr. Lye said.

The Fitbit Versa Lite Edition, Fitbit Inspire HR, and Fitbit Inspire are now available at Fitbit partner stores nationwide, including Digital Walker, Globe, R.O.X., Go Sport, Chimes Davao, Lazada, Shopee, and Zalora. — Michael Angelo S. Murillo

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