Michael Kors launches new look store, fall collection
THE MICHAEL KORS flagship store in Makati City has gotten a face-lift which resulted in a brighter store where products are front and center.
Aligning with the global direction of the American luxury fashion brand, the 10-year-old store at the first floor of Greenbelt 5 has done away with much of its Macassan wood fixtures — though it has been retained in the upper parts of the walls and the floor — and replaced it with cream-colored walls with shiny metal accents resulting in a more open and brighter space.
The new store design also included more shelves in order to put the Michael Kors accessories (handbags and jewelry) front and center.
But aside from the new store, which was formally launched in Sept. 15, the brand also unveiled its Fall 2017 lineup which comprised of three main looks: Effortless Cool, Rock Chic, and Tough Luxe.
The Effortless Cool line is described as having rich textures and high-shine gold hardware and a natural palette of camel, chocolate and gold combine for “an autumnal delivery with casual edge,” according to a company press release.
The line includes a slouchy trench coat, a tailored officer’s coat with gilded buttons channeling a military wood, a bomber jacket made of boucle tweed and cognac leather, and a leopard calf hair mini skirt paired with an oversized cardigan and oxfords, all of which home in the idea of “creating an insouciant balance between the masculine and feminine,” said the press release.
The Rock Chic line looks back at the 1980s with silhouettes combining the feminine and masculine in order to capture a rock and roll vibe.
Heavy silver-tone hardware and several flashes of this season’s purple hue is said to “embolden the sleek palette of black, white, and gray.”
The line, eye-catching with its Mongolian fur coat and animal print jacquard outerwear complements the romantic blouses and A-line silhouettes. A tweed motorcycle jacket is paired with leather skinnies while ruffles and lace blouses instill the pieces with Victorian-era romance.
Tough-chic grommets and pyramid quilting on accessories and footwear solidify “the bold mood of this group.”
The Tough Luxe line, meanwhile delivers elegance “with an inherent edge” as the mostly monochromatic palette is accented with high-shine silver accents and pops of cobalt blue. The silhouettes mirror menswear shapes with biker-chic references as emphasis is made on the shoulders and sleeves rendered in peek-a-boo silhouettes and bell shapes.
Fur accents on the sleeves offer a “fabulous update” to the ever-present motorcycle jacket while a sequined cocktail dress is paired with a jacquard bomber jacket to offer a novel take on the animal print while polished pumps and ankle boots are updated with the season’s favorite cone heel. — Z.B. Chua
