VISTA Land & Lifescapes, Inc.’s Lessandra brand has recorded a 28% year-on-year growth rate in the month of May, as sales also increased.

The brand caters to the affordable market segment. It also recorded a 43% sales bump in May, the company said without disclosing specific figures.

“The positive growth we have is due to our unceasing efforts to provide quality and affordable homes to homebuyers, excellent service, and by keeping up with the trends and technology, particularly in the digital arena,” Lessandra Division Head Eduardo T. Aguilar said in a statement on Monday.

The brand offers virtual home tours. Reservation and payment processes are available through its website, where customers can also get a real-time response should they have queries.

“On top of that, we have official social media pages, so clients have the flexibility to choose which platform they are more comfortable with to reach out to us,” Mr. Aguilar said.

Lessandra will also continue project expansions this year in Luzon and Mindanao. It also looks to offer its first condominium located near Metro Manila.

The brand, formerly a house series under Camella Homes, is currently present in over 40 communities nationwide.

On Monday, Vista Land stocks at the local bourse closed lower by 2.39% or nine centavos at P3.67 each. — Keren Concepcion G. Valmonte