Audi goes on EV offensive at Geneva motor show

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FOUR new all-electric drive vehicles, four new plug-in hybrid versions of existing models, and a fully electric racecar — these are what Audi is displaying at the 2019 Geneva International Motor Show, which opened on March 5 and which ends on March 17.

Audi in a statement posted on its media Website said all four EVs will have their production versions released “soon.” The first among the quartet is the Audi e-tron, whose production coupe equivalent, the e-tron Sportback, will be released within the year. Audi said its next EV model, the Q2 L e-tron, will be presented in mid-April at the Auto Shanghai motor show in China. The Q2 L e-tron is also scheduled to go into series production within the year.

The production versions of the Audi e-tron GT and Q4 e-tron are set to be introduced in 2020, according to the car maker.

“We have set ourselves a clear goal: One in three new Audi vehicles sold in 2025 will have electrified drive already. Because we are pursuing a clear vision, we are committing ourselves to emission-free mobility,” said Bram Schot, chairman of Audi’s board of management, in the same statement.

Also planned for release within the year are the plug-in hybrid versions of the Audi A6, A7 and A8 sedans, and the Q5 SUV — all four are making their debut at Audi’s stand in Geneva. Complementing the electrified lineup in the show is the fully electric Formula E racecar, the Audi e-tron FE05.


Audi bared part of its future strategy is to develop four platforms and product families which will serve as the foundation for the brand’s EVs in every segment — or from A to D.

A joint project between Audi and Porsche, the Premium Architecture Electrification, would allow for multiple Audi model families with all-electric drive to compete in the high-volume B through D segments. Audi said models to come out from this program are developed exclusively for electric drive.

The car maker added it is also collaborating with several Volkswagen Group brands on the development of the modular electrification platform, which in turn is intended for the A segment.