New washing machine targets allergens
TURKISH appliance brand Beko has launched a new washing machine that has gotten a stamp of approval from Allergy UK, a British medical charity dedicated to helping children and adults with allergies.
The new washing machine, which uses steam as an extra step in getting clothes clean, was launched online on Oct. 7. “Beko continues to be a partner of the Filipino family in staying healthy as we provide them with the tools to clean their homes and keep and cook,” said Gurhan Gunal, Country Manager of Beko Pilipinas Corp. during the online press launch. “We are proud that in the short time we have been present in the Philippine market, Filipino consumers trust us for their appliance needs because Beko’s products are efficient and affordable,” he said.
The washing machine’s SteamCure Hygiene+ technology removes stains on clothing by releasing steam from the bottom of the drum before washing. The steam acts as a pre-treatment which helps loosen stains and dirt in garments.
The washing machine’s technology also reduces allergens that are carried by air dust, dirt, and other elements, said Cecil Placia, Beko Pilipinas’ Product Marketing Head.
“Hygiene+ is a washing program that blends sensitive temperature control. This temperature ranges from 20 degrees Celsius, up to 90 degrees Celsius with additional rains and cycles to make sure these micro-organisms are removed, and allergens are reduced,” Ms. Placia said.
The washing machine releases more steam after a wash cycle to help smoothen the garments and ease ironing.
Ms. Placia ensured that the appliances can last more than five years.
“The products that we launched have been performing well, and we do receive good feedback from the people who use the product and have bought the product,” she said.
The brand is currently available in select All Home, Anson’s, Savers, Gidi Distribution stores, and at Asian Home Appliance Center in Cebu, and in e-commerce partners Lazada, Household Appliances Trading hat.com.ph. For more information, visit www.facebook.com/bekoph. — MAPS
