THE LeBron 17 Low “Titan,” the latest footwear collaboration between Nike and Philippine basketball concept store Titan, is set to be released in the country later this week.

The new shoe has National Basketball Association superstar LeBron James of the Los Angeles Lakers reuniting with Titan since the LeBron 16 Low Titan “Agimat” shoe which was released in 2019.

While the 16 Lows came in an all-navy blue look, the LeBron 17 Low Titan comes in an exclusive red colorway and features an all-over graphic on the upper emblazoned with logos and symbols representing moments in Titan’s 10-year history.

The tongue, meanwhile, has a special crest that features a globe mounted on LeBron’s iconic crown logo, a lightning bolt derived from Titan’s logo, and the words “Para Sa Kadakilaan” (for greatness), which the company translates to “Strive For Greatness.”

“Our partnership with Titan continues to elevate our purpose of serving athletes, bringing Filipino ballers everything they need to continue raising their game. And as LeBron James’ voice and presence continue to resonate with our ballers, how he recognizes and connects Manila to the world with this collaboration is truly meaningful for our athletes on a deeper level,” said Jino Ferrer, Nike Philippines country marketing manager.

For Titan, which opened shop in 2010, the new collaboration takes added significance as it celebrates as well what it is as an organization.

“Titan was born of the Filipinos’ fabled love for basketball and is shaped by its culture and community. Since we first opened in 2010, we have dedicated ourselves to providing a home for the game, those who love it most, and the stories they share,” said Levon Rondina, co-founder and chief brand officer of Titan.

“With our second collaboration with Nike Basketball and LeBron James, we strive to take that dream with us, from Manila to the world. Building off of our brand’s and The King’s shared passion and values, this shoe is a testament to how far a dream can take you, and how far you can take it. Always, for love of the game,” he added.

The Nike LeBron 17 Low Titan is priced at P8,095 and will be available at all Titan stores, the Titan App, and on Aug. 1. It will also be available at Nike Park Fort beginning Aug. 8. — Michael Angelo S. Murillo