Kuala Lumpur-based digital entertainment company WebTVAsia and YouTube will be holding a four-hour livestream concert on May 27 titled ONE LOVE ASIA featuring top artists from the region for the benefit of the United Nations Children’s Fund (UNICEF) Asia to help its “efforts in preventing the pandemic from becoming a lasting crisis for vulnerable children,” a statement read.

“This is one of the biggest initiatives from the Asian entertainment community to show our support for UNICEF through one cohesive message of love and unity,” Fred Chong, CEO of WebTVAsia, said in a statement.

Joining the concert are UNICEF regional ambassador for East Asia and Pacific and K-Pop star Choi Siwon, and several Asian acts including the Philippines’ dance duo Ranz Kyle and Nina Guerrero, and singers Christian Bautista, Morrisette Amon, and Rico Blanco.

Other artists who will be performing are Exile Akira, Karen Mok, Apink’s Jung Eun-Ji, Namewee, G.E.M., Chi Pu, Sam Tsui, Davika Hoorne, Jack Neo, Boy William, Ice Paris, Pearwah, Baim Wong, Raditya Dika, Ismail Izzani, Quang Dang, DatG & DuUyen, Erik, Inul Daratista, Celine Tam, Priscilla Abby, and HaoRen.

“We’re excited to be supporting WebTVAsia and UNICEF to bring this very special concert to YouTube audiences across APAC and globally. ONE LOVE ASIA encapsulates our commitment to championing talent and giving them a platform to share their creativity and make a positive impact in the world,” Gautam Anand, managing director of YouTube Asia-Pacific, said in the statement.

The concert will be streamed on the ONE LOVE ASIA YouTube channel on May 27, 8 p.m. Donations can be made through the YouTube “donate now” button that directly pays to UNICEF’s account during the live stream and will continue to be available for 30 days after the concert.

“UNICEF is thrilled to be part of the ONE LOVE ASIA concert! Together we will create greater awareness of UNICEF’s work for children and families so they will be able to recover, rebound, and reimagine a stronger future,” Karin Hulshof, UNICEF’s regional director for East Asia and Pacific, said in the statement.

For more information about the concert and the cause, visit www.onelove.asia. — ZBC