HUGO Fragrances’ newest ambassador is actor/producer Zac Efron, which it describes in a statement as “The ultimate embodiment of millennial masculinity.”
The statement describes him as “An intriguing mix of classic movie star with an irreverent, urban edge, Zac’s unique style, confidence, charisma and wit make him the perfect choice for this fragrance biggest venture yet.”
Efron will be part of a new digital campaign — #YourTimeIsNow — launching early next year for the brand’s iconic male fragrance, HUGO Man.
Efron will kick-start a digitally focused and multi-faceted campaign “set to encourage younger generations to act on their passions to achieve their goals.”
Further details about the campaign will be revealed over the coming months on official HUGO BOSS channels.
