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Lexus PHL commences 2022 Roadshow series
By Kap Maceda Aguila
FURTHER evidence of the economy opening up amid a (hopefully) waning pandemic is that car brands have been holding physical events again. The previous weekend, Lexus Philippines headed south of Metro Manila to bring its virtues and values to the people there.
The 2022 Lexus Roadshow series kicked off at the Karrera Showroom in Filinvest Alabang, Muntinlupa City, providing a glimpse to fans and aficionados of the premium car brand some of what Lexus stands for. “It’s a string of events that we’ll have. The concept is to bring the entire Lexus experience closer to different parts of the metro and the Philippines,” said Lexus Philippines Brand Manager Jade Sison to “Velocity.”
Part of the experience involved making the Lexus lineup available for test drives — highlighted by the Lexus IS sport sedan and the Lexus RX SUV. The all-new NX has been particularly well-received since its launch here, and while the rollout of units has been hampered by production challenges, Lexus Philippines is encouraging those interested to make their reservation.
Meanwhile, displayed at the Karrera was the Lexus LFA supercar which “remains the halo model for the F performance marque.” Only 500 examples of the LFA have been made.
Aside from cars, the Lexus Roadshow featured other elements which Ms. Sison said would hopefully resonate as well with Lexus owners and fans. “We had talks on coffee appreciation and vinyl record appreciation,” she added. Records from record retailer Satchmi were available at discounted prices, and guests were treated to espresso-based drinks from Gram Coffee Roasters.
For Lexus owners, the Lexus Roadshow offered exclusive services such as a free 20-point checkup, and Bactaklenz anti-bacterial treatment, the latter said “to eliminate 99.99% of bacteria, molds, and fungi inside the vehicle.” Continued Ms. Sison, “Technically it’s a satellite facility for a checkup of your Lexus. If further services are needed, we could refer the customer to the Lexus Manila dealership.”
The Karrera stop is just the first of four roadshows that Lexus Philippines plans to hold this year. The next one will be north of the metro, revealed Ms. Sison, and added that editions in Visayas and Mindanao are being considered as well. As for forthcoming Lexus offerings this year, she said to expect a “future-focused” effort, which is aligned with the brand’s push for electrified vehicles.
“Expect more hybrid vehicles,” Ms. Sison maintained. “And this is just the first leg of the Lexus Roadshow, so do please also expect more of the ultimate luxury experience coming closer to you in the next months.”
For more information, visit the Lexus website at lexus.com.ph or its social media pages on Facebook and Instagram (@lexusmanila).