Isuzu PHL notches wins in Auto Focus People’s Choice Awards 2021
ISUZU PHILIPPINES CORP. (IPC) secured multiple recognitions for its all-new Isuzu D-Max and Isuzu mu-X models in the recently concluded 2021-2022 Auto Focus People’s Choice Awards (AFPCA) and Media Choice Awards (AFMCA). Isuzu took home the “2021 Automobile of the Year” plum as well as other major awards like the “2021 Pickup of the Year” and “2021 SUV of the Year” in the standard category.
The yearly AFPCA/AFMCA is organized by Sunshine Television and Marketing Services, Inc. (STV) to determine the country’s most popular automobile brands and models — establishing the cream of the crop among the vehicles in the country via public poll.
The AFPCA, which identifies the model and automobile of the year, features the voice of the public with a scoring system that comprises 80% general public votes and 20% unit sales from January to November 2021. On the other hand, the AFMCA reflects the choices of the media via votes cast by a select group of recognized motoring media professionals and practitioners. Its purpose is to further recognize the automobile industry’s efforts to provide car owners and motorists with the best on-board features, styling, performance, and overall value.
Out of 140 vehicle models in the 2021-2022 AFPCA Official Entry List for the Standard Classification — comprised of sedan, sports car, SUV/crossover, van/MPV, and pickup models — the all-new Isuzu D-Max emerged on top as Automobile of the Year. The model, along with the Isuzu mu-X, also copped the individual category titles: the 2021-2022 AFPCA Pickup of the Year and 2021-2022 AFPCA SUV of the Year, respectively.
The all-new Isuzu D-Max also earned the approval of the media as it was hailed best in three categories of the Auto Focus Media Choice Awards: Best Design, Best Engine Performance, and Best Value-for-Money.
“We at Isuzu are very grateful in receiving individual awards for both models, as well as the prestigious 2021-2022 Automobile of the Year Award for the all-new Isuzu D-Max. These awards (hold) a deeper meaning for us, as a big percentage of it came from the public — which is why we would like to extend our thanks to our loyal customers and Isuzu fans nationwide who have been very supportive of us throughout the years. We could not have done it without you,” said IPC President Hajime Koso in a release.
For more information, visit www.isuzuphil.com, or get in touch with the nearest Isuzu dealership.
