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Pampanga to get its first BMW Motorrad dealership


LAUSGROUP of Companies (LGC), one of the country’s largest and fastest-growing multi-brand automotive networks, and SMC Asia Car Distributors recently broke ground on the Premier Motorrad — the first standalone showroom and dealership of the BMW Motorrad brand in Pampanga.

Slated to open its doors by the first quarter of 2022, Premier Motorrad is in the same complex as LGC’s Premier Cars BMW Car Dealership on Jose Abad Santos Avenue in San Fernando City. Premier Motorrad will stand on a total land area of 679 square meters.

The first-ever showroom dedicated entirely for BMW Motorrad, the facility will feature 14 of the latest motorcycles from the German brand’s lineup — ranging from Adventure, Sport, and Heritage lines. The full-service facility is the only authorized dealer of BMW Motorrad north of Metro Manila. It will boast six repair work bays, two handover areas, and carry a line of riding gear, equipment, and Ride and Style merchandise.

Premier Motorrad is “envisioned to become a hot spot for motorcycle enthusiasts from different parts of Northern and Central Luzon, and parts of Metro Manila — with the LausGroup strengthening the brand’s foothold in the countryside,” said the LGC in a release.

LGC CEO Lisset Laus-Velasco commented, “We are glad to begin construction on the first and only BMW Motorrad Dealership north of Manila, and through the one-stop-shop Premier Motorrad, the LausGroup will continue to provide the best service for our clients, and make more BMW motorbikes accessible to such a diverse and robust riding community.”

Added LGC Executive Director Diorella Laus, “This Premier Motorrad was made possible by the trust and confidence of the biking community and BMW Motorrad enthusiasts. We express our gratitude to our principal, SMC Asia Car Distributors, for trusting LGC to elevate a new experience of riding here in Central and Northern Luzon, and we look forward to servicing clients not just from here but even as far as Metro Manila.”

Joined SMC Asia Car Distributors President Spencer Yu, “As our longest-standing partner LausGroup begins the construction of its new BMW Motorrad facility, we are further strengthening the brand’s foothold. The growth of the premium motorcycle segment in the industry has prompted us to bring forth the thrill of BMW Motorrad and, of course, our commitment to make the best service more accessible to the market. The new establishment will offer the entire North Luzon region a one-stop shop to cater to their BMW Motorrad needs.”

For 43 years, the Pampanga-based conglomerate has grown into a large network of over 65 dealerships located across Metro Manila, Central, and Northern Luzon, and is a dealer of leading automobile brands, trucks, buses, and well-loved premium motorcycle brands such as Harley-Davidson, Aprilia, Moto Guzzi, and Vespa.