Isuzu Isabela reopens with brand’s new global design standard
ISUZU PHILIPPINES Corp. (IPC) and BM Domingo Motor Sales, Inc. (BMD Motors) reopened Isuzu Isabela last Aug. 13. Coinciding with BMD Motors’ 44th anniversary as a franchisee of Isuzu trucks and vehicles, the reopening also marked the dealership’s adoption of the Isuzu Outlet Standard (IOS).
Isuzu Isabela is located at 349 Maharlika Highway, San Fermin, Cauayan, with the group, over the years, earning “a reputation as one of the brand’s most trusted partners and helped extensively expand its reach in the Cagayan Region and Central Luzon in the provinces of Nueva Ecija, Bulacan, and Tarlac.”
In a release, Isuzu Isabela said that customer satisfaction is at the heart of its operations through BMD Motors. In addition to this is an “openness to modernization and adaptability.” When Isuzu Iguig in Cagayan was established, work force was uprooted from Tuguegarao but still managed to become the first in the country to showcase the IOS design in October 2019. “Isuzu Iguig since then has lived up to being a responsible partner to its community by giving aid in COVID-19 relief operations and to date, joined by the just remodeled Isuzu Isabela, is in support of the brand’s transition to a more customer-centric philosophy,” the company continued.
Isuzu Iguig can be found along the National Highway of Barangay Sta.Teresa. Said Isuzu Isabela Branch Manager Maria Rizalina D. Mijares, “We at BMD Motor Sales, together with Isuzu Philippines, recognize the important role of showrooms in helping customers decide on possibly one of their biggest purchases in life. We must adapt to the changing times — new technology, new competition, new ways of doing business. That is why we make investments on current innovations that will better cater to the in-store needs of our clients as well as improve the work experience of our employees for years to come…. Equally important to sales is after-sales which is an intrinsic element in the industry. Therefore, expect our service reception, parts counters and workshops will also soon be completed.”
Isuzu Isabela’s new IOS showroom and service center have a total floor area of 2,854 sq.m., and also feature a mezzanine and a two-storey parts warehouse. One commercial vehicle and three light commercial vehicles can be displayed, while the workshop can accommodate up to 12 LCV units. A separate truck center, with a total floor area of 1,745 sq.m., could also be found as an extension of the main lot which has another showroom for two CVs and additional service bays for four LCVs and four CVs.
IPC President Hajime Koso said in his virtual greetings, “We are very proud of the BMD Group for continuing to capture the Cagayan Region market by providing not just good sales but excellent after-sales service that keeps our clients satisfied and loyal to the brand. IPC is confident that this new IOS design concept will bring not just more sales but, more importantly, elevate our clients’ experience resulting to utmost customer success.”
