THIS sport-ute can sprint from a standstill to 100kph in 3,6 seconds, to 200kph in 12.8 seconds, and on to a top speed of 305kph. It is currently the world’s fastest production SUV. It is the Lamborghini Urus. Last week, it was launched in the Philippines.
“The Lamborghini Urus is a model that’s born out of Lamborghini’s vision to continually defy boundaries and, with it, the desire to create the world’s first super SUV. We are very proud to bring this groundbreaking car to the Philippines,” said Roberto T. Coyiuto III, president and CEO of Lamborghini Manila.
The Urus was unveiled locally at a Parañaque City hotel and entertainment complex on Nov. 13. Besides Mr. Coyiuto, the grand launch program was led by PGA Cars chairman Robert G. Coyiuto, Jr., and Lamborghini Sales Director Davide Sfrecola.
Named MVP SUV in Robb Report’s Best of the Best 2018 awards — the magazine described the SUV as having combined the elements of the Lamborghini Huracan Performante and Aventador S — the Urus is pitched as having elevated the SUV to a level not previously possible. The Urus is powered by a 4.0-liter V8 twin-turbo engine that makes 650hp at 6,000rpm and 850Nm from 2,250rpm. This allows the car a weight-to-power ratio of 3.38 kilogram-per-horsepower — the best in its class.

Lamborghini Urus 2
Cabin of Urus fuses Italian craftsmanship with advanced technology.

Immediately identifiable as a Lamborghini, the Urus is marked by a cutting-edge, streamlined design that is at once sporty, elegant and outdoorsy. Lamborghini details and iconic shapes abound in the model, chief among which are the “Y” and the hexagon elements, the hood with a center peak, and the cross lines on rear panel. Its proportions also make it unique in the segment where it belongs — it is the lowest-slung SUV ever, even if boasting ample ground clearance.
The Urus’s cabin fuses Italian craftsmanship with advanced technology. As a Lamborghini, its instrument panel remains aeronautic in theme, and boasts three TFT screens. The dashboard follows the “Y” theme inspired by iconic Lamborghini models. A selection of colors and materials, such as natural leather, Alcantara, wood, aluminum or carbon-fiber are available for customization. Plus, the Urus can seat five.
As a Lamborghini SUV, the Urus takes its design inspiration from the LM002 (built from 1986 to 1993), particularly the “Lambo Rambo’s” power dome on its hood, as well as diagonal lines over the wheel arches. The frameless doors, meanwhile, recall those on some of Marcello Gandini’s creations for Lamborghini.
The Urus is now available at the Lamborghini Manila showroom.