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Is the customer always right?

All sales and marketing seminars preach the gospel that the customer is king. Companies die without him. He pays everyone’s salary, including the CEO’s....

Holding on to valuable customers

Getting The Edge In Professional Selling Terence A. Hockenhull A SALES FORCE tasked with increasing sales by an additional 20% within a relatively short time frame...

Retaining customers

Getting The Edge In Professional Selling Terrence A. Hockenhull ACHIEVING 20% sales growth is not easy; nearly every salesperson will attest to the difficulties of reaching...

Can you afford it? Is it worth it? Do you know...

Getting The Edge In Professional Selling — Terence A. Hockenhull ONE OF THE MOST common objections is: “It’s too expensive!” The statement by a customer that...

The customer review is broken. That’s bad news for Yelp.

LIKE A LOT of people, Jared Andrews finds online customer reviews frustrating and often unhelpful. “There’s usually someone who absolutely loves the product and someone...

If you loved watermelon oreos, you may be a ‘harbinger of...

DO YOU STILL think Pepsi made a huge mistake by taking Diet Crystal Pepsi off the market? Did you love McDonald’s Arch Deluxe, Frito-Lay...

Making the most of the customer’s time

Getting The Edge In Professional Selling — Terence A. Hockenhull I HAVE PROBABLY mentioned before that the last couple of years have been an opportunity...