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Sun Life Philippines ‘on track’ to hitting goal of 5 million customers by 2020

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Sun Life of Canada (Philippines) Inc. said it is on track on achieving its goal to expand its client base to five million customers by 2020 mainly through its agency channel.

Sun Life Financial Asia President Claude A. Accum said that the life insurer is poised on hitting its target to capture five million clients by 2020 as the country is “very under-penetrated.”

“The Philippine market is very under-penetrated. There’s a significant opportunity to make the market bigger,” Mr Accum said in a press conference Monday, adding that this can be achieved by mainly growing its pool of agents.

“We believe we’re well on the track to [capture five million Filipinos by 2020], and it will require growing it in multiple ways,” he added.

“The one that we’re the strongest on is [through our] agency [channel] and we’re going to continue to grow our agency force.” — Karl Angelo N. Vidal

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