Brand unveils SM North EDSA Superstore, marking a new era of elevated jewelry retail
KARAT WORLD officially marks a defining milestone in its brand journey with the grand opening of its Superstore at SM North EDSA, ushering in “A New Year, A New Karat World,” marking a new era of elevated jewelry detail.
The SM North EDSA Superstore marks a strategic step in KARAT WORLD’s continued growth — strengthening its retail platform, customer ecosystem, and long-term capacity to serve both local and international communities. It also signals a deeper articulation of the brand’s philosophy: unmatched trust, personalization, and defining game-changing experiences, delivered through an elevated yet welcoming retail experience that leaves clients happy and satisfied.
An Invitation-Only Celebration
The opening was an exclusive, invitation-only affair attended by select VIPs, partners, and members of the Karat World community across sectors. Guests were welcomed into a thoughtfully staged environment featuring striking visual displays and immersive storytelling moments.
Each attendee received bespoke keepsakes providing access to curated in-store experiences — a gesture that underscored Karat World’s commitment to appreciation, intimacy, and elevated hospitality.
A Space Designed for Discovery
Following welcome remarks from Felix Sarrabia-Gorriceta III, President & CEO of Lumina One Corp., guests experienced the store through a relaxed, free-flowing walkthrough.
The atmosphere blended sophistication and warmth, enhanced by curated house music, interactive installations, and an amusing claw machine with Karat Bears — including newspaper-style visual narratives charting the brand’s legacy and milestones.
At the heart of the event was the jewelry itself. Guided by dedicated product specialists, guests enjoyed one-on-one consultations, engaging more deeply with the craftsmanship and significance behind each piece.
Spotlighted during the event was the Nazar Line, embracing positivity. The featured collection is inspired by the light that follows its wearer, warding off negativity — a modern expression of symbolism rooted in meaning, protection, and emotional resonance.
Looking Ahead
The SM North EDSA Superstore marks a strategic step in KARAT WORLD’s continued growth — strengthening its retail platform, customer ecosystem, and long-term capacity to serve both local and international communities. Reflections shared by guests throughout the evening reinforced the brand’s resonance: trusted, evolving, and deeply rooted in its relationship with families across generations.
The event was made possible with the support of event partners including Kings & Elan Media Group, Azucar y Sal Manila, Arcade Rentals Philippines, and Taza Coffee Manila — each contributing to an experience grounded in detail, craftsmanship, and intention. This new superstore invites its community into “A New Year, A New Karat World:” defined by connection, discovery, and enduring value.
Diamonds Are Forever: The Timeless Vision of Karat World
Felix Gorriceta III, President of KARAT WORLD, affirms the brand’s greater purpose: giving back to the community that has supported it for nearly four decades. Viewing jewelry as a vessel for milestones and memories, Mr. Gorriceta emphasizes that KARAT WORLD seeks to shape meaningful moments not only for its customers, but also for future generations. Through years of sacrifice, innovation, and dedication to craft, the brand remains committed to its vision of making fine jewelry accessible to every Filipino — pieces that carry personal value and can be passed on through time.
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