THE NBA Finals going the full seven games provided a significant boost for ABC, which saw its sports viewership increased 17% in June compared to May, according Nielsen’s monthly report “The Gauge.”
After the first few games of the series between Indiana and Oklahoma City generated poor ratings, they improved significantly as the series grew more dramatic. That included an average of 16.35 million viewers for Game 7, making it the largest audience for an NBA Finals game in six years. — Reuters
