Jamba Juice shares the qualities of the sport of Ultimate Frisbee in achieving the right blend to achieve a healthy and active routine.

FINDING SOMETHING common with the sport of Ultimate Frisbee in how it can enhance a healthy and active routine, Jamba Juice recently hosted the second Whirl’d Cup.

Happened at the Ayala Alabang Country Club at the weekend of May 12-13, the second Whirl’d Cup, which was open to first-timers, regulars and veterans, attracted over 550 players and 27 teams which competed and tested and showcased their skills in the two-day event.

The tournament was organized with JMJ Sports Training Services, in partnership with the Philippine Flying Disc Association.

“When we looked at Ultimate Frisbee, we saw how the community blended each individual player into one big family. From ages 15 to 50, men and women blended together for a weekend of Ultimate fun and Jamba Juice smoothies,” said Jamba Juice Marketing Manager Steph Elumba.

Adding, how they at Jamba Juice are also striving and pushing for the same “perfect blend” in their products.

Ms. Elumba went on to say that they hope that through the Whirl’d Cup, Ultimate Frisbee would further grow among the Filipinos.

“For us, Ultimate is the sport that best encapsulates our values and our vision for how anyone can live a Better Blended life. Ultimate is a great way to blend people of different ages, sexes, professions, and backgrounds in one space, as the sport’s inclusive nature makes it easier for people who share a passion for sports, fitness, and good food and drink to come together,” said the Jamba Juice official.

During the second Whirl’d Cup, Jamba Juice served healthy blends of their smoothies.

A portion of the sales from the Jamba Juice food truck, the Fender Blender, was also allotted to support Pilipinas Ultimate, the national Ultimate team, which is set to compete in tournaments in Japan and China.

Ultimate is a fast-paced, no-contact sport requiring only a disc and a well-lit space to play. The sport has rapidly grown since it was first introduced in the Philippines in the early 2000s, making the local Ultimate community one of the fastest-growing in Asia. — Michael Angelo S. Murillo