By Michael Angelo S. Murillo
SINGAPORE-headquartered fashion, beauty and lifestyle e-commerce platform Zilingo recently inked a partnership with ONE Championship that has it helping power Asia’s largest global sports media property’s brand-new athleisure business.
It is a deal that Zilingo, founded in 2015, said it is very excited about as it adds further dimension to it as an e-commerce player.
The athleisure business of ONE Championship is another vertical it is exploring which aims to introduce premium sports and lifestyle wear that inspires, represents, and empowers the consumer, all part of the group’s thrust as a global brand.
The athleisure business has ONE having its own merchandise line and online store, which is supported by Zilingo, touted as Southeast Asia’s leading fashion, beauty and lifestyle e-commerce platform.
“ONE Championship through the years has truly been a supportive partner of Zilingo. We have strong synergies between our business and theirs. We are a fashion company and we focus on building products through the fashion supply chain and on the other hand ONE is a sports and media brand. So for us to plug in our products into the ONE Championship franchise and to support them in their merchandise line and leisure line is valuable for us,” said Marita Abraham, Zilingo chief marketing officer, in an interview with BusinessWorld on the sidelines of the unveiling of their partnership with ONE last week here in Manila.
“It’s a partnership where we are associating with one of the biggest brands in this region. We believe it will be a fruitful partnership and we’re excited about it,” added Ms. Abraham, whose group has also set its global footprint in Thailand, Indonesia and have recently penetrated the US online marketplace with its new B2B platform, Zilingo Asia Mall.
Zilingo is set to hit Philippine shores soon, the company official shared.
Ms. Abraham further said that they have been working closely with ONE Championship to ensure the success of the new business line.
“We have known [ONE Chairman and CEO] Chatri [Sityodtong] and his team for a long time and we have been following the ONE brand for years. It has been working with us on and off through small partnerships in the past. And now Zilingo is ready to work with them on this. We have been working under the hood of production, from manufacturing to design, sampling, quality control, shipping, logistics and designing the Website,” Ms. Abraham said.