LUXURY retailer Rustan’s officially launched its e-commerce store, rustans.com, over the weekend with founder Ambassador Bienvenido Tantoco, Sr. placing the historic first online order.

Rustan’s has made a name for itself as a luxury retail destination since it was founded in 1952 and the retailer has been actively moving into the digital age for several years.

The new online store gives customers across the Philippines access to over 100 brands including beauty, fashion, home, and kids brands. Among the international brands on the site are Acca Kappa, Bobbi Brown, Clarins, MAC, Hackett, John Hardy, Le Sportsac, L’Occitane, La Mer, Gefu, Mustela, Nike, Seafolly, Stila, Swarovski, Little Tikes, and Royal Albert. More will be rolling out over coming months, including Diptyque and Mont Blanc. Also in the selection are Rustan’s private labels including Portuguese designer Ricardo Preto, Lady Rustan, and Lotus Resortwear.

“With this move to become more active in the digital space, we expect to better serve the evolving needs of our existing customers, as well as attract new customers,” Rustan’s chairperson and CEO Zenaida R. Tantoco was quoted as saying in a press release.

The online store includes informative content about every product, articles from the online ICONIC Magazine, and integrated online customer service and live chat options, and swift delivery services.

The store offers nationwide delivery or Click and Collect at Makati. Plus, free shipping is offered for orders over P5,000. Customers can sign up to receive alerts on special offers, upcoming sales, features and events through e-mail and social media. New sign-ups to the newsletter at rustans.com will recieve a discount for a limited time.

With security and privacy in mind, rustans.com has PCI Level 1 certification, guaranteeing encrypted and tightly protected data at all times. The store accepts credit cards and Paypal.

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