ROCKWELL LAND Corp.’s Power Plant Mall will be the first in the country to use a digitized Christmas lucky draw and rewards program, as it partnered with retail data platform Aimazing.

The first-of-its-kind mall raffle campaign offers customers a chance to earn rewards in real-time for purchases at stores in Power Plant Mall.

Shoppers that spend between P1,000 to P3,000 at selected Rockwell locations and stores until Jan. 31, 2022 can enter the raffle code on Rockwell’s loyalty app to get a chance to win a P6.5-million Land Rover Defender.

“For the first time in Philippine history, all customers in the mall can experience the gift of Christmas and participate in the raffle — which means less time spent in queues, no physical forms to fill, no days of waiting, and more time spent shopping and dining. Already we can see that participation rate is high and Power Plant Mall can receive live insights of numbers of draws given out and lucky draw participants in real time,” Jun Ting, Aimazing CEO, said in a statement.

Aimazing digitized the entire Power Plant Mall within one month, allowing the mall to see sales numbers in real-time. This allows the mall to make data-driven decisions in terms of marketing and promotion.

Rockwell is said to be planning to introduce digital campaigns with Aimazing in other properties in the next few months.

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