PEPSI-COLA Products Philippines, Inc. (PCPPI) has appointed Frederick D. Ong to lead the beverages and snacks manufacturer as president and chief executive officer, the publicly listed company said on Friday.

“I feel honored to have been chosen to lead a dynamic team of ethical and purpose-driven individuals who are leading the industry to transition into a more sustainable business model that puts priority on the people, environment, and the future of the world,” Mr. Ong said in a statement.

PCPPI, which described its new head as a “seasoned industry professional,” said his appointed took effect on Feb. 16, 2020.

Before joining the company, Mr. Ong was the vice-president, group general manager and chief marketing lead for the Yokohama Group of Companies and Century Motolite Battery Sdn Bhd based in Kuala Lumpur, Malaysia.

With more than 25 years of senior-level experience, Mr. Ong’s expertise is in commercial management in various sectors, including fast-moving consumer goods in food, personal care and pharmaceutical, consumer electronics, and automotive supply industries.

PCPPI said his “signature” leadership style demonstrates the ability to manage, coach and lead high performance teams across cultures. It said Mr. Ong is also known for driving innovative business improvements, which is aligned with the sustainable business approach of the company.

“I hope to add the most value in leading PCPPI, while considering the impact of our decisions and activities on our ability to achieve our long-term goals to Win as One,” he said.

PCPPI is the exclusive manufacturer of PepsiCo beverages and snacks in the Philippines.