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Netflix growth slows in Q3

AFTER gaining 28 million new subscribers in the first half of 2020 alone, streaming giant Netflix’s growth slowed down in the third quarter (Q3) of the year after net paid subscribers for the quarter hit 2.2 million according to Spanish analytics service ComprarAcciones.com. Meanwhile Disney’s streaming service, Disney+, has reported that it had 60.5 million subscribers in August.

The 2.2 million subscribers is below Netflix’s forecast of gaining 2.5 million subscribers, while research analyst company FactSet had forecast 3.57 million new paid subscribers.

But this may just be a hiccup as Netflix added 28 million subscribers in the first six months of 2020 alone, in contrast to the 26 million new subscribers it gained for the entire 2019. The jump in subscribers can be attributed to lockdown and stay-at-home orders to keep the COVID-19 (coronavirus disease 2019) pandemic at bay.

Currently, Netflix’s subscriber count is at 195.15 million with the Asia Pacific region accounting for 46% of the global new subscriber total in the third quarter of 2020. The same region’s revenue grew 66% during the period compared to 22.7% growth, globally, making it the fastest-growing region for the platform.

Netflix’s growth in the region comes after the company grew its slate of original content targeting Japan and India such as The Naked Director from Japan and Sacred Games from India.

For the final quarter of the year, Netflix expects to gain 6 million new subscriptions which will bring the total new subscriptions for 2020 to 34 million, a new record for the company since 2018’s 28.6 million.

Meanwhile, Disney+ subscribers have reached 60 million within the three quarters of the year, a boon for the company whose amusement parks were shuttered this year because of the pandemic. The company also had to pause its live film productions and sports programming for the same reason.

Walt Disney reported that it has added about 30 million subscribers from the end of March to August, according to ComprarAcciones. This is also despite the controversies that surrounded the Disney release of its newest live-action remake Mulan, which included controversial statements made by its main star Liu Yifei supporting the Hong Kong police’s violence against protesters and that some parts of the film were shot in the Xinjiang region of China were Uighurs, a minority, are allegedly abused and brought to “re-education” camps which are viewed by many as concentration camps.

The Disney+ service was launched in November 2019.

Solar installations to power San Miguel’s Bulacan airport

LISTED conglomerate San Miguel Corp. (SMC) plans to install solar technologies to power its international airport project in Bulacan, its top official said.

Solar rooftop panels will be installed in all terminals, from passengers to cargoes, of the P735-billion project to be built in a 2,400-hectare area in Bulakan town.

“Lahat ng bubungan ng passenger terminals, lahat ng cargo terminals, lahat ng klaseng terminals—puro solar lahat ‘yun, (All the roofs of passenger terminals, all cargo terminals, all kinds of terminals—there will be solar installations)” SMC President and Chief Operating Officer Ramon S. Ang told reporters in a recent virtual briefing.

“That will be one of the biggest in the Philippines,” he claimed. The official did not further disclose the target capacity of the power installation.

SMC through San Miguel Aerocity, Inc., will build and operate the airport project, part of an ambitious P1.3-trillion “aerotropolis” or airport city project. The construction will include four to six parallel runways, eight taxiways, and three passenger terminal buildings.

The Senate on Oct. 12 passed a measure granting the company a 50-year franchise for the airport development. Within the period, the firm is exempted from paying income and real estate taxes until it can fully recover its investment costs. The measure was also passed by the House of Representatives on Sept. 7.

SMC targets the project’s completion in the next five to six years.

Meanwhile, the conglomerate’s power arm SMC Global Power Holdings Corp. will continue preparing renewable energy projects, including hydropower plants with a target capacity of 5,000 megawatts (MW).

Yet, this is still depending on consumer demand, Mr. Ang said. Power demand has dwindled as much as 40% at the height of the strict community quarantine in the second quarter of the year, the Department of Energy said.

The energy company is also pursuing liquefied natural gas (LNG) power projects, eyeing an initial capacity of 850 MW over the next two years.

On Oct. 22, it issued $400 million worth of senior capital securities, which were listed at the Singapore Exchange Securities Trading Ltd. Its proceeds will be used to fund investments in LNG projects. — Adam J. Ang

Smart taps Park Seo-Joon as its newest endorser

SMART has included Korean actor Park Seo-Joon to its growing slate of Korean endorsers following Hyun Bin and Son Ye-Jin as the telecommunications company continues to ride the wave of popularity of Korean dramas and pop culture.

Park Seo-Joon, who rose to fame with dramas such as Itaewon Class (2020), What’s Wrong with Secretary Kim (2018), and Fight for My Way (2017), is the newest face of Smart’s Giga K-Video pack which allows subscribers to have weeklong access to streaming service Viu as well as 1 GB data for the platform and 2 GB open access data for P99.

“Like the two other international endorsers, Park Seo-Joon is popular and well loved by the Filipino audience. He has become a household name in the Philippines,” Alfredo S. Panlilio, Smart President and CEO, PLDT Chief Revenue Officer, said during the media launch on Oct. 28 via Facebook.

Mr. Panlilio added that he has watched What’s Wrong with Secretary Kim and “enjoyed it very much.”

Aside from getting Park Seo-Joon as its newest endorser, Smart has also partnered with Viu, a Korean and Asian content-focused streaming service to give Filipinos access to some of the “latest Korean dramas and shows,” Helen Sou, chief business officer for Asia at Viu, said in the same conference.

The talks about the partnership started in June when Smart asked Viu if it could help bring Park Seo-Joon into the Smart fold. The contracts were signed in August and the TVC (one of three campaigns which will feature the actor) was filmed in September.

And because the previous two endorsers — Hyun Bin and Son Ye-Jin — were “phenomenal successes” for the company, according to Mr. Panlilio, Smart is keen on continuing its Korean pop culture thrust, with Jane J. Basas, SVP and head of consumer wireless business at Smart, saying “Smart K-Life is here to stay.” K-Life is the overarching program where Smart introduces Korean pop culture content including the online run of the Korean Film Festival and several K-Pop concerts.

Unlike the two previous TVCs with Mr. Hyun and Ms. Son which were described as “very corporate” in the treatment, Ms. Basas said they tried a different tack with Mr. Park’s commercial where they “played up with his fun side and to play up his romantic persona.”

Mr. Hyun was the face of the Simple, Smart ako campaign highlighting the company’s efforts to make access to technology simple, while Ms. Son became the face of Smart Signature, the company’s postpaid line.

The first TVC shows a girl heartbroken after her boyfriend broke up with her on their anniversary when Mr. Park shows up and tells her, “K lang ‘yan,” (it’s okay), and helps the girl recover from heartbreak by watching Korean dramas.

Ms. Basas added that Mr. Park’s two other TVCs may be released in a few weeks. — Z.B. Chua

Central Azucarera de Tarlac net income down 76%

LISTED sugar miller Central Azucarera de Tarlac posted a 76% fall in net income to P85.10 million for its fiscal year ending in June due to lower sugar prices and weaker consumer demand as a result of the coronavirus disease 2019 (COVID-19) pandemic.

In a stock exchange disclosure on Thursday, the sugar company said its net income is lower compared with P353.92 million it posted in 2019.

The company’s earnings before interest, taxes, depreciation, and amortization (EBITDA) fell 47.2% to P308.60 million.

Revenues of Central Azucarera de Tarlac fell 5.4% year on year to P1.53 billion against P1.61 billion in the previous year as a result of lower volume of raw sugar used for refining.

“While the sugar composite price softened at the current reporting year at P1,517 from last year’s P1,559, additional volume of raw sugar bags was sold due to the higher tons cane milled, thus net increasing the sugar sales by P52.6 million or 12%,” the disclosure said.

“Refinery operations observed a reduction of P76.0M in revenues or 31% as the company concluded not to import raw sugar for tolling this reporting year,” it added.

Meanwhile, the company’s operating expenses fell 8.7% year on year to P141.88 million due to declines in transportation and travel costs and lower taxes and licenses as a result of a one-time tax settlement in 2019.

Moving forward, Central Azucarera de Tarlac cited estimates from the International Sugar Organization as of August 2020, which projected that global sugar output will reach 173.5 million tons for crop year 2020-2021.

Locally, the company cited the projection by the Sugar Regulatory Administration that pegged sugar production to reach 2.29 million tons for the next crop year.

“The continued lobbying by the government’s economic managers to liberalize the importation of sugar with the purpose of lowering the price of the commodity in the local market remains a threat to industry,” the disclosure said.

On Thursday, shares in Central Azucarera de Tarlac ended unchanged at P11.20 apiece. — Revin Mikhael D. Ochave

Look-alikes, Dolly Parton, and Christmas cookies in Netflix’s holiday lineup

STREAMING service Netflix has unloaded its holiday slate for the Philippines which includes a hefty collection of Christmas movies including the second installment of the The Princess Switch film series starring Vanessa Hudgens.

The Princess Switch: Switched Again, directed by Mark Rohl, drops on Nov. 19 and will follow the story of Princess Stacy of Belgravia coming to the rescue of her look-a-like Duchess Margaret who has hit a rough patch with her boyfriend and another look-a-like throws even more chaos in the mix. Netflix has announced that a third movie is currently in the works with a scheduled release in 2021.

American singer Dolly Parton is also landing on Netflix with Dolly Parton’s Christmas on the Square which drops on Nov. 22. The film, directed by Debbie Allen, follows a rich woman returning to her hometown to evict residents on the land she inherited from her father and how she gets a change of heart with the help of 14 original Dolly Parton songs.

For those who want to celebrate their holidays with reality shows, competitive baking show Sugar Rush Christmas is back for its second season starting Nov. 27 and will see a new crop of bakers create Christmas treats while going against the clock.

Holiday movies are such an integral part of the season that Netflix is taking an in-depth look into two Christmas films in The Holiday Movies that Made Us, focusing on Elf (2003) and Tim Burton’s Nightmare Before Christmas (1993). The documentary, which streams starting Dec. 1, will use behind-the-scenes footage and cast and crew interviews to show why these films are so iconic.

A Shondaland documentary, Dance Dreams: Hot Chocolate Nutcracker, will also be dropping on the service starting Nov. 27 and will follow American actress, dancer, director, and choreographer Debbie Allen and her young group of dancers as they prepare for Ms. Allen’s annual Hot Chocolate Nutcracker production.

Other films that will be streaming for the season include: Over the Moon (currently streaming) which follows a young girl’s dream of proving the moon goddess is real by making her own rocket ship; Holidate, an Emma Roberts-starrer where two people who hate Christmas find each other and promise to be each other’s holiday date throughout the next year (currently streaming); and Operation Christmas Drop (dropping Nov. 5) which follows a congressional aide learning the beauty of Operation Christmas Drop, a decades old tradition of parachuting supplies and gifts to remote islands, through her Air Force guide.

For more information on the Netflix Christmas slate, visit Netflix.com/Holidays. — ZBC

‘Discrimination’ alleged in teacher promotions 

A SENATE committee was warned by a resource speaker of alleged discrimination in the promotion of public school teachers, whose career progression is held up because they have pending administrative cases.

May mga lumalapit na public school teachers, mga applicants and existing teachers, ano ‘yung policy ng DepEd when it comes to pending administrative cases? (We have been approached by public school teachers and applicants asking about the Department of Education’s policy on pending administrative cases),” according to Joseph Noel M. Estrada, managing director of the Coordinating Council of Private Educational Associations.

Mr. Estrada was speaking at an online hearing Thursday of the chamber’s Basic Education, Arts and Culture committee, which was reviewing the implementation of the Magna Carta for Public School Teachers, or Republic Act No. 4670.

Hindi daw napa-process ‘yung appointment because of a pending admin case, we feel it is used as a way to discriminate against them,” Mr. Estrada added.

Fidel H. Fababier, secretary general of the Action and Solidarity for the Empowerment of Teachers, said at times the filing of administrative cases is done to undermine teachers’ applications for promotion.

Halimbawa, may tatlong contenders, ang gagawin lang ng dalawang contenders na inferior ang qualification, magsasampa sila dun sa superior ang qualification (If there are three contenders for a promotion, sometimes the candidates with inferior qualifications will file a case against the one with the superior qualification),” Mr. Fababier said at the same hearing.

He added that such charges have also been used to delay payment of pensions and other retirement benefits, forcing teachers to settle in exchange for reduced benefits.

Ginagawa ‘yang harassment tool ng mga legal officers ng DepEd, talagang pinatatagal ang admin case,” he said. “Dapat linisin ang DepEd legal office (The DepEd legal officers are using charges as a tool for harassment. The legal office needs to be cleaned up).”

Education Undersecretary Jesus Lorenzo R. Mateo said applicants are required to declare administrative cases in their personal data sheet, but such information is only weighed after a final ruling on the case is issued.

Kapag decided na that’s the time na may implication sa application or promotion (It only becomes a factor for applications or promotions when decisions are released),” he said, noting that the education sector will be consulted when the guidelines are revisited.

Undersecretary Tonisito M.C. Umali said the department will take up the matter with its legal office. — Charmaine A. Tadalan

DTI-Grab team up to benefit Cagayan Valley farmers

MORE THAN 4,700 farmers in the Cagayan Valley region are expected to be onboarded to an e-commerce platform to market and sell their products.

The Department of Trade and Industry (DTI) and an agri-tech platform are partnering with GrabPay to further develop the online purchase and delivery system for fresh and processed products from Cagayan Valley.

Representatives from DTI, e-commerce platform Mayani, and mobile payment platform GrabPay signed a memorandum of understanding at an online event on Thursday.

The objective of the partnership, the agreement says, is to increase the market access of smallholder farmers, farmer cooperatives, and micro, small, and medium-sized enterprises in the region. Products on the platform can be ordered by Metro Manila customers, through the platform’s preferred payment platform GrabPay.

Mayani Co-founder and Chief Executive Officer JT Solis said the partnership will reach 4,761 farmers and almost 500 agri-small businesses.

Before the agreement, Mayani had been working with more than 1,200 smallholder farmers across the country, most of which are from Cagayan Valley.

“So many of our communities are looking toward economic recovery, and it’s just undeniable that digitalization and cashless payments adoption will remain key for micro-entrepreneurs and small businesses to thrive and be more resilient,” GrabPay Philippines Head Jonathan Bates said. — Jenina P. Ibañez

Avoid pet care scares this Halloween

PEXELS.COM

HALLOWEEN is fast approaching and nowadays the spook fest is no longer just for humans; man’s best friend and furry felines have joined the festivity as well. Despite the celebrations being limited to the indoors (often as virtual celebrations) this year, many pet owners will not miss out on the opportunity to dress their four-legged companions in colorful, whimsical, and scary costumes. But owners must be cautious of the dangers that lurk during the Halloween season.

The Pet Food Institute (PFI) shares tips on how pet owners ensure their pet’s safety during the Halloween season.

• Poisons of Halloween. Halloween is known as the candy holiday around the world, which means owners should be on the lookout for sugary treats that can be dangerous for dogs and cats. Chocolate can be toxic to pets and, even lethal in rare circumstances. In addition, Halloween candies containing the artificial sweetener xylitol can also be poisonous to pets. Pets may experience increased heart rate, rapid breathing, diarrhea or vomiting.

• Monsters of Halloween. Nowadays, it is common to see dogs and cats clad in creative and spooky costumes during Halloween. But a fair warning to pet parents: they should be careful and selective in which costumes to put on their pets because some of these costumes may cause them harm. Some costumes contain beads or other small plastic pieces that may cause choking and block their pet’s digestive tract which may lead to more serious health problems such as decrease in blood flow in the bowel. It’s also important to avoid costumes that restrict a pet’s movement or restricts their breathing.

Dangers Lurking Around Halloween. Pet owners must be vigilant of all the things that can harm their animals. Many can protect their pets from pet-unfriendly treats and costumes but forget the dangers that lurk around their homes. Halloween decorations are a common hazard for pets. For example, candles can be a greater hazard when pets are around who can more easily knock them over. Fake battery-operated candles had been made available in the market to ensure a fire-free and pet-safe holiday.

• PFI, through its local initiative, Well-Fed, Well-Nurtured campaign in partnership with the Veterinary Practitioners Association of the Philippines, advocates for responsible pet ownership.

China Bank posts higher profit as core businesses continue to grow

CHINA BANKING Corp. (China Bank) posted higher net earnings in the third quarter as its core businesses continued to grow despite the coronavirus pandemic.

China Bank’s net income reached P3 billion in the third quarter, higher by 21% compared with the P2.5 billion posted in the comparable year-ago period, the lender said in a disclosure to the local bourse on Thursday.

This brought its net profit for the first nine months to P8.2 billion, 23% bigger than the P6.7 billion it booked in the same period in 2019.

This translated to a return on equity of 11.15%, up from 9.92% the previous year.

The bank’s assets stood at P1 trillion at end-September, P60 billion more than the year-ago level and also beyond China Bank’s year-end target, it said. This resulted in a return on assets of 1.11%.

“The year 2020 has been very challenging, but with the hard work and commitment of our employees, we are able to pull through and provide the needed banking services and support to our clients,” China Bank President William C. Whang was quoted as saying.

“We are still expecting continuing challenges from a difficult environment, and the results give us the buffer to absorb further stresses down the road.” Mr. Whang said.

China Bank’s net interest income jumped 35% to P25 billion in the first nine months from P18.7 billion a year ago, which it attributed to a 36% decrease in its interest expense. This resulted in a net interest margin of 3.89%.

The bank said its fee-based income also rose 35% to P7 billion on the back of an almost fourfold increase in trading gains and as income from its trust business grew 15%.

China Bank’s loan portfolio rose 6% to P595 billion as of September, while deposits with the bank also climbed 6% to P827 billion. This resulted in a loans-to-deposit ratio of 72% for the period.

Even as its lending book continued to grow, asset quality remained healthy, with the bank’s nonperforming loan (NPL) ratio at 2.5% as of September. Meanwhile, NPL cover was at 104%.

The lender’s loan loss reserves amounted to P6.3 billion, 12 times bigger than the year-ago level. China Bank said it hiked its provisions for possible credit losses amid the anticipated impact of the coronavirus pandemic and lockdown measures on asset quality, adding it “continues to work with borrowers experiencing financial difficulty under the current circumstances.”

Meanwhile, China Bank’s operating income exclusive of trading gains climbed 24% to P28 billion in the first nine months, while operating costs went up 6% to P16 billion. This caused its cost-to-income ratio to improve to 51% from 65% last year.

The bank said its capital grew 9% to P101 billion, with its common equity Tier 1 ratio standing at 13.08% and its total capital adequacy ratio at 13.99%, both above the regulatory requirements.

“Amid the pandemic, China Bank’s capital and liquidity position remains strong. We continue to productively deploy resources to drive strategic growth, finance our clients’ needs, and contribute to the country’s economic recovery,” China Bank Chief Finance Officer Patrick D. Cheng was quoted as saying.

China Bank’s shares closed at P21.60 apiece on Thursday, down by five centavos or 0.23% from its previous finish. — K.K.T. Jose

Dizon Copper-Silver Mines posts lower Q3 net loss

MINING FIRM Dizon Copper-Silver Mines, Inc. trimmed its net loss in the third quarter to P276,845 due to lower mining maintenance expenses.

In a disclosure to the stock exchange on Thursday, the company said its third-quarter result is 57.6% lower compared with the P652,363 net loss it recorded in the similar period last year.

Administrative and mine site expenses for the quarter fell 57.6% to P276,998.

For the nine-month period, the company said its net loss declined 38.1% year on year to P919,884, against P1.49 million a year ago.

Further, its total administrative and mine site expenses fell 38% year on year to P920,519.

“The company’s present activities are confined to the care and maintenance of the mine site and the properties therein specifically the tailings dam,” the disclosure said.

The company said it is still involved in the upkeep of the Bayarong Tailings Dam and its properties, adding that it has continued to maintain the major dam structures to avoid overspill of dam water in accordance with guidelines from the Mines and Geosciences Bureau and the Department of Environment and Natural Resources (DENR).

Meanwhile, the mining company said it plans to improve its stockholder’s equity by issuing 22,162,501 new common shares that can be issued at a premium over par.

It said that the issuance must be the same or near the current market price of its shares in the Philippine Stock Exchange.

“The company has an authorized capital stock of 101,250,000 with a par value of P1 per share but only 79,087,499 shares are subscribed and fully paid,” the disclosure said.

“Once completed, the premium over par may create additional paid-in capital of up to around P132 million,” it added.

Further, it said it is still finding a potential partner that can provide fresh capital for its projects through increasing the company’s authorized capital stock.

The company added that one project it is targeting is to extract the residual gold from the mine tailings stored in the Bayarong Tailings Dam.

The company also announced that it has applied for a mineral processing permit with the DENR for the said gold tailings located in Zambales.

“The company is looking for potential investors for a possible joint venture for the processing and operational rights of the Dizon tailings,” the disclosure said.

In December 2019, the company sold its property Port of Dizon, a storage facility in Subic, Zambales used for copper concentrates and a loading pier spanning 20,534 square meters, to Sunplaza Development Corp. for P100 million.

On Thursday, shares in the company ended unchanged at P7.81 per piece. — Revin Mikhael D. Ochave

‘Management prerogative’ is a lazy excuse

Our HR manager is a lawyer. The trouble with him is he’s using a lot of legal gobbledygook in defending the rationale behind our company policy. When people ask about the difficulties of a certain policy, he would often cite management prerogative to shut people out of the discussion. I thought that HR people should be diplomatic in dealing with the workers. Is there a better way?  – White Lady.

Citing legal grounds is a powerful argument, but only if common-sense solutions have been exhausted. In other words, you can only cite management prerogative when a dispute has reached the courts, but not when you’re trying to defend certain policies in the eyes of the workers.

People complain because of unreasonable company rules which are usually rooted in the command-and-control style of management, if not outright ignorance. Take this one current example raised by someone who is working from home. He was told of a new management directive that all workers similarly situated must ensure their respective computer cameras are on during office hours while working from home.

Is this a legitimate policy? Yes, but it’s not necessarily a smart and sensible move. In the first place, what’s the reason for such a policy? The person who raised the problem was told it’s a legal prerogative of the company, but was not told of the rationale behind it.

Therefore, we can only hazard a guess.

Maybe management wants to ensure that all workers remain productive. But aren’t there other options to ensure that we achieve productivity? For instance, why don’t they agree on a specific goal, the resources to be used, and reasonable timelines on a daily basis, without management haveing to do close supervision?

Management can also ask the workers to report their progress every four hours. But that’s too much. Eight hours is more reasonable for me.

The concerned worker doesn’t know th underlying reasons and he might be afraid to challenge that policy for fear of reprisal. He’s blindly following orders from a micromanager. And that’s the root of the problem.

Management prerogative is not absolute. It has limitations under the law, by an employment contract, industry standards or a Collective Bargaining Agreement as long as the policies are fair. Therefore, management prerogative should only be cited as a last resort whenever employees make unreasonable and repetitive inquiries.

And we’re not even sure if such a policy of having a computer camera open during office hours by people working from home is in violation of the Data Privacy Act. So, if we’re not sure, why create another problem?

INFLUENCING THE WORKERS
American self-improvement expert Dale Carnegie (1888-1955) advised us: “The only way to influence people is to talk in terms of what the other person wants.” Do all employees want to increase their productivity? Surely, they would want that. There are only very few people who are lazy at work. For instance, if both the workers and their management agree that higher productivity is the way forward, then they must explore all possible means to make it happen. Under the principle of co-ownership, it’s better to ask the employees how they would solve a management concern, in this case increasing labor productivity.

Would that include turning on a camera while one is working? I doubt it. Most people hate micromanagement. They want flexibility and freedom to do their job without working in a fishbowl.

Carnegie said: “I have stopped talking about what I want. I am now trying to see the other person’s viewpoint. And these things have literally revolutionized my life. I am a totally different man, a happier man, a richer man, richer in friendships and happiness — the only things that matter much after all.”

Management should stop talking about prerogative. It’s a lazy excuse. As I said earlier, it should be the last resort. After all, there are many options available for creating situations where everyone’s voice is heard, processed, and analyzed. There’s no need for management to be pressured into accepting ideas it doesn’t want. If an idea is not feasible, then the best way is to explain it to the workers.

MUTUALITY
The real question is this: Is your manager willing to make their camera operational during office hours so they can be seen by the workers as well? I’m sure your HR manager and other department managers will also dislike the idea if the CEO asks them to comply with that policy. If not, then that’s clearly an unfair situation.

Sure, toxic managers would tell their employees: “Come up to my level before challenging my policy.” If it has come to that level of discussion, then that manager will not last. Therefore, elevating the discussion between labor and management to a higher level is always desirable.

That’s what we should always aim for. If management is successful, it will be viewed as full of energy and willing to discuss anything with the workers. Otherwise, if it cannot explain itself, then it doesn’t know what needs to be done to create a vibrant workplace.

Management can be in control but not to the point of making their workers work like zombies. In an ideal world, management must allow workers a bit of freedom and flexibility, which they can reciprocate by doing an excellent job. Clearly, trust begets trust.

 

Send anonymous questions to elbonomics@gmail.com or via https://reyelbo.consulting

A community that empowers people to move forward

By HANNAH MALLORCA

A home is a place of solace during difficult times. But as we move forward to an uncertain future, there’s always a community to help us bounce back. The current health threat is a call for communities to work together to recover.

In a community-friendly neighborhood like Lancaster New City in Cavite, residents are slowly rising from difficult times through the spirit of Bayanihan. Collaboration is a priority and every LNCitizen has each other’s back, especially during this pandemic.

Being in a family-friendly neighborhood plays a significant role in helping the residents to continue ahead. Here are ways on how the Lancaster residents empower one another to move forward.

Assisting through virtual means

Despite the limited face-to-face interaction, the Lancaster community does not stop helping home seekers to look for the home of their dreams.

Lancaster holds virtual tours on its official website and social media accounts to keep people informed. With the use of videos and drone shots of the township, home-seekers are aware of what they can expect.

The use of virtual tours in social media is helpful for LNCitizens as well. Aside from serving as a virtual real estate agent, it’s also a source of information for the community.

Once you visit Lancaster’s Facebook account, updates on monthly amortizations, new establishments, and nearby locations are posted regularly.

Treating one another like family

In the Lancaster community, no one gets left behind, even if they’re living in a difficult time. Every LNCitizen makes an effort to make others feel special.

This can be seen in the story of Julie Nicolas, a financial advisor who moved out of the city with her family to begin a new life in Lancaster. Aside from its peaceful environment, Julie noted that its community has helped her to move forward.

“Ganun katutok talaga sa community ang Lancaster New City — hindi lang sa mismong bahay. Parang nakatutok sa comfortability ng mga tao which is bihira nang magkaroon ng ganyang service sa subdivision,” she adds.

Julie shared that the neighborhood was welcoming to their family. For her, it was also one of the reasons why she was able to take a step towards recovery.

“Naka-establish din kami ng extended family na kahit hindi kayo blood-related, parang considered family mo sila. So, talagang marami kaming naging kaibigan dito,” she shares. “Mas marami talaga kaming comfortability nanararanasan compared to others.”

Lucky Repelar, another homeowner, is one of the reasons why Lancaster is family-friendly for homeowners and home-seekers. During the quarantine’s early weeks, she would prepare food for her fellow LNCitizens, guards, store personnel, and street cleaners. She also made face masks and face shields and distributed them.

Extending support

The Lancaster community empowers one another to move forward in various ways. As we transition to digital, it was an opportunity for the neighborhood to develop its collaborative efforts.

For Julie, PasaBUY is a joint effort in the community that helped her family get essential needs, especially during the quarantine. Organized by the Lancaster community, homeowners create group chats to share scheduled trips to the supermarket, drugstore and other shops.

“Maraming available talaga na mabibilhan online, kasi ang daming homeowners na nag-o-online selling. Aside from PasaBUY, may grocery talagana nag-ooffer sa homeowners ng delivery, ime-message niyo lang sa kanila ano yung item na gusto niyo,” she explains.

Another collaborative effort of the Lancaster community is Tienda Buyani, a website launched to help the Lancaster community order fresh farm-produced vegetables and fruits that can be delivered to their homes.

To help the community, disaster resilience teams have also been organized in case of emergencies.

Filipinos are known for their Bayanihan spirit. The pandemic is a wake-up call for communities to work together to move forward.

In Lancaster New City, the sense of community has always been there. It has only been strengthened by the current health crisis, making every LNCitizen feel that they’re all in this together.

Building a family-friendly community is a priority for Lancaster New City, especially in times of crisis. For more details on Lancaster’s township, you may visit www.lancasternewcity.com.ph or its official Facebook and YouTube pages.

 

 

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