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Meralco targets to install smart meters for 3.3M customers

MANILA ELECTRIC Co. (Meralco) plans to install more prepaid electricity meters by the middle of next year to far exceed new installations of postpaid meters as the country’s largest power distribution utility targets 3.3 million of its customers to enjoy the benefits of smart meters, its top official said on Tuesday.

“Meralco has already deployed 102,000 smart meters for its prepaid electricity service and by the first half of 2021 we would have installed a total of 145,000 smart meters, 38,000 more for the PRES or the prepaid electricity service and 5,000 for postpaid,” Meralco President and Chief Executive Officer Ray C. Espinosa told the company’s shareholders during their annual meeting yesterday.

“All of these services provide real-time data for the benefit of the customers,” he said during the event, which was witnessed by stockholders through a live feed from the company’s premises.

Prepaid or smart meters allow electricity consumers to monitor their power consumption as they receive a daily text message of their usage and remaining load value.

Mr. Espinosa said that beyond the mid-2021 target installation, the utility is working with the Energy Regulatory Commission for the approval of 1 million more smart meters. The new meters will be deployed over a period of three years, he said.

“Meralco’s roadmap is actually to have 3.3 million customers on smart meters over the next eight years,” Mr. Espinosa said.

As of last year, Meralco had a total of 6.88 million customers, up 4% from 6.62 million in 2018. Of the customer count, households made up 92%, while commercial and industrial users had a share of 8% and 0.2%, respectively.

Of its 46,871 gigawatt-hour electricity sales last year, 31% were taken up by residential users, while industrial users accounted for 29% and commercial customers by 40%. Of the three, residential customers recorded the biggest growth rate at 8%.

Mr. Espinosa also said during the meeting that Meralco’s energy development unit targets to generate a third of its output from renewable energy.

“We are targeting around 3,000 megawatts (MW) within the next five years, with 1,000 MW allocated entirely to renewable energy projects,” he said.

On Tuesday, shares in Meralco slipped by P2 or 0.72% to close at P274 each.

Meralco’s controlling stakeholder, Beacon Electric Asset Holdings, Inc., is partly owned by PLDT Inc. Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has interest in BusinessWorld through the Philippine Star Group, which it controls.

Adapting to the pandemic: LSGH goes online, accepts girls

EVERY organization has had to adjust to the COVID-19 (coronavirus disease 2019) pandemic, including La Salle Greenhills (LSGH). Not only is it getting ready for a new school year by figuring out how to offer a blend of online and physical classes, the pandemic has served as the impetus for the all-boy’s school to finally open its doors to girls — albeit in a limited manner.

For more than 60 years, La Salle Greenhills has been an exclusive all-male private elementary and secondary school — but that will all change this year as the school announced that it will now accept female students for grades 11 and 12. It was a decision that took years of discussion but it was spurred into action this year by the COVID-19 pandemic, according to the school’s president.

“This has been on the table for years now… we’ve always discussed it and then end up deferring the decision, but we thought that given the current crisis, it was the right time to do it,” Bro. Edmundo Adolfo L. Fernandez, FSC, president of La Salle Greenhills, told BusinessWorld in a Zoom interview last week.

The school had to “pivot and innovate” because of the pandemic crisis which meant shifting to a more flexible learning experience (a mix of online and face-to-face learning) and the admission of female students in some of the grade levels.

The shift was also “partly in response” to declining enrollment, and because Bro. Fernandez believes “having girls [in campus] will be greatly beneficial to the growth and development of our gentlemen.”

“[Our enrollment] used to be about 5,000 but in the past 10 years we’ve declined.” He said that last year, they had about 4,000 enrollees. Among the reasons for the decline is the heavy traffic as the campus is located along busy Ortigas Avenue in Mandaluyong.

GOING CO-ED
Since its establishment in 1959, La Salle Greenhills — run by the Brothers of Christian Schools — has been an all-male private school. Back then, the main campus, De La Salle Grade School in Manila, was very popular and slots were hard to come by, so a satellite school was set up at Greenhills to accommodate more students. Eventually, the grade school and high school were moved to Greenhills, and the main campus was dedicated to the college.

The main college campus along Taft Avenue, De La Salle University, also started as an all-male school in 1911 but it opened its doors to women in 1973, with 38 female students during its first year of co-education. Today, half of the student body is female.

So why did it take so long for La Salle Greenhills to turn co-ed? Bro. Fernandez admitted that it was because the “alumni are fiercely protective of the all-boys status of our school.”

“It wasn’t an easy decision for me because I knew it would generate a lot of buzz and a part of me wants to keep [the school] all-boys, but I think the educator part of me realizes that going forward, this is the way to go,” Bro. Fernandez said. He himself is an alumnus having graduated high school in 1981.

There were reservations about the shift, yes, but Bro. Fernandez noted that the response has been “very, very encouraging.” After announcing they would be going co-ed in early May and offering a tuition subsidy for the first 20 female applicants, the slots were filled quickly.

“The more I think about it, the more I realize that it’s the right way to go for the school,” he said.

It’s going to be slow going, he admitted — De La Salle University also had very few female enrollees in the first few years that it started admitting women — but he expects it to gain traction. “Look at [De La Salle] now, almost half [of the students] — maybe more now — are female,” he said.

AN END TO EXCLUSIVE SCHOOLS?
Will La Salle Greenhills’ shift to co-education mean that exclusivity is coming to an end? Not quite, according to Bro. Fernandez.

“There will still be some schools I think that will continue to hold out as an exclusive boys or girls schools because that’s their worldview,” he said, noting that the PAREF schools (all 11 of them) are still exclusive, and La Salle Greenhills’ neighbors — Xavier School in San Juan City (boys) and Saint Pedro Poveda College in Quezon City and Immaculate Conception Academy in San Juan (girls) — still are.

La Salle Greenhills itself will only be partly co-ed as only two grades are open for female enrollees. Bro. Fernandez said they are still discussing when (and if) to open other grades to girls. “At the moment, I can only answer [that] it’s only for senior high school, for now. I can’t say for sure when in the next few years we will fully open for co-ed,” he said.

As they will now be accepting girls on the campus, Bro. Fernandez said that there will be changes in the campus facilities — but the curriculum will still largely remain the same.

“We’ll have to repurpose some of the toilets and probably some locker rooms, but we have time between now and if we open in September. We’ll try as much as possible to welcome our female students with open arms,” he said.

GOING ONLINE
The biggest changes, he said, will not come from physical facilities as they shift to co-ed — they will come from tackling the new school year using mostly online facilities. While Bro. Fernandez is optimistic about the shift, he has a more measured opinion on how the school year will turn out with the pandemic hanging over everyone’s head.

La Salle Greenhills will be adopting a “flexible education system” which is a mix of face-to-face education and home-based learning called Flexible Lasallian Education through Technology and Collaboration at Home or FLETCH. Classes are set to open between July and August.

The Department of Education has set the opening of the 2020 school year for Aug. 24.

“We’ve been preparing, we will begin simulation because there’s going to be a lot of issues that’s going to come out from online learning. It’s a whole new ballgame, it’s uncharted territory,” said Bro. Fernandez, noting that one of their bigger challenges is getting children to learn even if there’s a lack of internet-connected devices in the house (e.g. if four children share a computer in one family, etc.).

But even if schools will be allowed to hold face-to-face classes in August, Bro. Fernandez said that there may be some families who worry that this is not totally safe for their children, so they will continue on a full-online course instead of a hybrid one.

“So that’s where the word ‘flexibility’ comes in,” he said.

Of the 4,000 students enrolled last year, Bro. Fernandez said that he doesn’t expect everyone to return this school year. “In fact, I heard that some are willing to forego the year,” he said, before adding that they have had to let go of their trial and probationary teachers and focus on “re-tooling” their regular 470 teachers to adapt to the new online learning system.

The pandemic, he said, has pushed education to become more flexible.

“If you asked me how [the pandemic] will affect school and how schools will look like after a year or two, I won’t be able to answer you. I think we need to be open to what comes. We need to be adaptable. I don’t think schools will disappear. It’s really a matter of adjusting to the situation and how we are able to deliver or facilitate learning to our students in the best possible way. I think the schools that will succeed, or survive and do well, are the schools that will learn how to adapt properly,” he explained. — Zsarlene B. Chua

Cement producers resume operations

By Denise A. Valdez, Reporter

CEMENT MANUFACTURERS are back to work as the relaxed quarantine measures in parts of the country have started allowing construction work to resume.

Listed companies Holcim Philippines, Inc. and Cemex Holdings Philippines, Inc. told the exchange in separate disclosures that they have restarted operations in their manufacturing plants in Luzon and Davao.

Holcim Philippines, in a statement on Tuesday, said its plants and terminals in La Union, Bulacan, Manila, Batangas and Davao had resumed work following the imposition of a relaxed quarantine.

These facilities were closed since mid-March after the government imposed strict home quarantine measures with the rising cases of coronavirus disease 2019 (COVID-19) in the country. Holcim Philippines’ plant in Lugait, Misamis Oriental maintained its operations to support construction activities in north Mindanao.

“We are ready to continue supporting our partners nationwide as they build important structures and contribute to reinvigorating the economy,” Holcim Philippines President and Chief Executive Officer John Stull said in the statement.

“Our company is also ready to share our expertise (in health and safety) to government and private sector partners to further contribute to the recovery efforts,” he added.

Earnings of Holcim Philippines in the first quarter declined 29% to P501.54 million due to operational disruptions caused by the lockdown.

Cemex, in a disclosure to the exchange on May 20, said it had also resumed operations at its Solid Cement plant in Antipolo City.

“Subject to applicable restrictions that may be imposed by government, (Cemex) shall continue operating within appropriate health and safety guidelines and applying strict hygiene and social distancing protocols across its operations and throughout its value chain,” it said.

The company suspended cement production and delivery of cement products from its Antipolo plant in mid-March due to the lockdown. Its earnings in the first quarter slumped 47% to P89.12 million as a result.

Shares in the two listed companies closed lower on Tuesday: shares in Holcim Philippines shed 17 centavos or 2.19% to P7.60 each, while shares in Cemex slipped four centavos or 2.70% to P1.04 each.

Meanwhile, the local unit of Thailand-based Siam Cement Group (SCG) said its revenues from sales in the first quarter dropped 25% to P3.36 billion due to the Philippines’ lockdown measures.

In a statement, the company said it was able to keep operating despite the pandemic, but global demand was weaker due to lower chemicals prices. SCG’s primary businesses are in cement-building, chemicals and packaging.

Group-wide revenues slipped 6% to P171.69 billion, as better performances from its cement-building and packaging businesses softened the decline in the chemicals business. Group-wide profit dropped 40% to P11.32 billion.

“SCG is able to maintain company operations and production during the COVID-19 pandemic by implementing a full-blown business continuity management plan… The company also leveraged digital infrastructure such as a cloud-based tool to assist employees working from home,” it said.

SCG President and Chief Executive Officer Roongrote Rangsiyopash said the company is now looking at new opportunities in shifting sales to online platforms and using blockchain for procurement, invoicing and payment with partners.

“As the society, our partners and employees face these difficult times, SCG hopes to contribute to the economy by maintaining its strong market performance,” he was quoted as saying.

VLF 2020: It begins with understanding

HOW a family deals with mental illness is the theme behind one of the entries in this year’s Virgin Labfest (VLF), the Cultural Center of the Philippines’ festival of new, unstaged one-act plays, which is going online this year because of the ongoing COVID-19 (coronavirus disease 2019) pandemic.

Floyd Tiogangco’s featured play, Pilot Episode, revolves around a young gay man and how his parents attempt to de-escalate his extreme manic-depressive episode after he quits his job.

Director Giancarlo Abrahan said that the play is semi-autobiographical.

“The playwright based the [story’s] situation on quitting a job through text and being so guilty about it. And then, having his parents deal with the situation. He wanted to [be left] alone, but also wanted people to talk to [about the situation],” he told BusinessWorld in a Zoom interview on May 21.

Bipolar disorder (formerly called manic depression), as defined in the National Institute of Mental Health website, “is a mental disorder that causes unusual shifts in mood, energy, activity levels, concentration, and the ability to carry out day-to-day tasks.” Signs and symptoms of the disorder include episodes of intense emotion (https://www.nimh.nih.gov/health/topics/bipolar-disorder/index.shtml)

“We want to look into how [you] dissect a situation wherein [you] do not fully understand what your loved one is going through, meanwhile they cannot make others understand what they are going through,” he added.

The Virgin Labfest team is arranging to have mental health professionals available for an online discussion after the show.

The need for understanding and the desire to organize complexities are the two messages the play hopes to bring to audiences.

“It is not something that you must fix. [But] you can find ways to put order in it and ways to help support the situation,” Mr. Abrahan said. “You try to be there but sometimes you don’t want people to be there. It’s that complex idea. How are you there for the people you love?”

Phi Palmos takes on the role of the young gay son, while Missy Maramara and Jojit Lorenzo play his parents.

ADJUSTING TO THE VIRTUAL STAGE
Thanks to the ongoing COVID-19 pandemic, the Virgin Labfest is going online this year, with live streamed performances and readings, among others.

Because of the need to maintain social distancing amid the quarantine, the production of Pilot Episode has turned to Zoom as their main platform for rehearsals. For the show, they are working on a two-camera setup — a front camera, and phone camera on either the actor’s left or right.

“We figure out their interactions based on those two cameras. Even though I’m a film director, I tell you, it’s a different animal,” Mr. Abrahan said of the challenge in bringing live theater online.

He added that instead of directing and having full control of the camera, he is also instructing the actors to set up cameras, microphones, and props.

“If there’s something that I would take away from [this experience], it is the idea that we’re not afraid to try again and test something new,” Mr. Abahan said.

Pilot Episode will stream live on June 13, 5 p.m., and June 24, 2 p.m.

Aside from the plays and staged readings, viewers can also catch the VLF Playwright’s Fair online with this year’s playwrights talking about their work on June 11-14, 17-20, 25-27 at 8 p.m. Meanwhile, the Virgin Labfest 2020 Writing Fellowship Program will culminate in an online staged reading of the fellows’ works on June 28 at 2 p.m. and 5 p.m.

For more details and show schedules, visit https://www.facebook.com/culturalcenterofthephilippines/ and https://www.facebook.com/thevirginlabfest/. — Michelle Anne P. Soliman

Maynilad says June water billing to reflect meter reading

WEST zone water concessionaire Maynilad Water Services Inc. said the water bill that its customers will receive for the month of June would reflect the actual billing and consumption for the months of March up to June.

Customers will receive only one bill for the month of June, the water provider said in a statement, assuring its customers that they will not receive separate bills for the months of March to May.

In the water bill for June, water consumption will be adjusted to the actual water reading.

For a clearer explanation, Maynilad said the water bill for June will show the following:

– The customers’ total actual water consumption from March to June, which was computed by subtracting the February meter reading to the actual current meter reading.

– The monthly water consumption breakdown per month, for the months of March to June. The readings, in cubic meters, have already been adjusted to actual consumption.

– The actual bill per month for the months of March to June based on the customers’ monthly consumption that have already been adjusted to actual reading.

– The previous unpaid amount, or the sum of the billings for the months of March, April, and May that may have remained unpaid while the lockdown was in place. Any unpaid bills before the implementation of the enhanced community quarantine will also be added, including promissory notes that have already lapsed.

– The current charges or the billing for the month of June.

– The total amount due, which is the sum of the previous unpaid amount and the current charges. Any payments made during the enhanced community quarantine will be subtracted from the total.

– The payment due date which states the extended deadline of payment. Customers must be able to fully pay the total amount due indicated in their June statement of account by the set date.

Maynilad said actual billings for customers who stayed at home during the lockdown, or from the months of March to June, might be higher than usual due to increased consumption.

“Higher water billings may be due to people being at home most of the time, from the hot weather, unpaid water bills before the community quarantine started, and consumption during the months of March to June has been historically higher,” it said.

Actual billings from March to June will be lower for customers who left their homes or stopped operating their businesses during the lockdown, it added.

“It will be lower than their previous averaged monthly billings because the consumption will be lower than the regular consumption,” Maynilad said.

Meanwhile, the water provider said that lifeline customers, or those who consume 10 cubic meters per month or less, will be given until August 31 to settle their bills accumulated during the lockdown.

Payments can be made in small, manageable installments. Partial payments can be made through any of the water company’s accredited payment channels.

Non-lifeline customers will have until July 31 to fully pay their accumulated billings.

Those who will be unable to fully settle their billings within the extended grace periods will receive a “notice of disconnection” the following month.

Metro Pacific Investments Corp., which has majority stake in Maynilad, is one of three Philippine units of Hong Kong-based First Pacific, the others being Philex Mining Corp. and PLDT Inc.

Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has interest in BusinessWorld through the Philippine Star Group, which it controls. — Revin Mikhael D. Ochave

First Gen seeks trading halt after Valorous tender offer notice

FIRST GEN Corp. has asked the stock exchange to suspend the trading of its shares on Tuesday after the Lopez-led energy company disclosed its receipt of a tender offer notice from Valorous Asia Holdings Pte. Ltd.

It told the Philippine Stock Exchange that Valorous notified the company of its intention to conduct a public and voluntary tender offer “subject to satisfaction of certain conditions.”

It said the offer covers First Gen’s common shares representing around 6-9% of its total issued and outstanding shares.

It said it was informed that Valorous intends to file the tender offer report with the Securities and Exchange Commission on May 26, and that the offer is intended to begin on May 27.

First Gen said its request for a one-day trading suspension “is also being made to allow equal dissemination of such information, and protect the stock price.” Its shares previously closed at P17.74 each.

On May 23, Valorous had its ad published in a newspaper informing holders of First Gen’s common shares of its intention to acquire through a tender offer a minimum of about 215.87 million shares and a maximum of around 323.81 million shares.

Free Filipino sign language lessons available online

A FREE online crash course series on Filipino Sign Language (FSL) will be offered by the School of Deaf Education and Applied Studies (SDEAS) of the De La Salle-College of Saint Benilde starting May 30 at 4 p.m.

Conducted via Facebook Live at the school’s official Facebook page, it will be facilitated by faculty members Bernadette Infanta and Maria Elena Lozada of the SDEAS Filipino Sign Language Learning Program.

The first session will cover the FSL alphabet and the fundamental greetings, while the succeeding lessons will dwell on important signs used in hospital emergencies and COVID-19 — related situations.

The School of Deaf Education aims to educate the public about the Deaf community. “It is important for my students to learn sign language, so they can communicate with members of the Deaf community. As hearing persons, they must be aware about Deaf people’s identity and unique culture,” Ms. Infanta said in a statement. “After learning Filipino Sign Language, perhaps they can visit remote regions and help provide access to the Deaf as teachers or interpreters.”

Supplementary FSL Learning Kits, which contain posters and videos featuring over 300 signs and phrases, to guide the participants as they continue learning the language at home, may be obtained at a minimum cost of P350.

Interested supporters may send help via GCash or via electronic bank transfer to De La Salle-College of Saint Benilde UCPB Savings Account. (Account number: 00120-196-8681; Reference Code: 2020SDEASCOVID).

For inquiries, visit the official Facebook Page of DLS-CSB School of Deaf Education and Applied Studies. The support form may be accessed through https://bit.ly/2SeK1jl.

Gov’t raises P24 billion from Treasury bill offer

THE TREASURY upsized its Treasury bill award on Tuesday. — BW FILE PHOTO

THE GOVERNMENT upsized the Treasury bills (T-bills) it awarded on Monday as rates continued to decline on expectations of further monetary easing.

The Bureau of the Treasury (BTr) raised P24 billion via T-bills yesterday, higher than the programmed P20 billion. The auction saw bids reaching P94.3 billion, making the offer almost five times oversubscribed.

To accommodate excess demand, the BTr opened the tap facility for another P10-billion offer of one-year instruments.

Broken down, the BTr borrowed P5 billion in 91-day T-bills as planned out of total tenders worth P19.9 billion. Rates for the three-month papers dipped 3.2 basis points (bps) to 2.058% from 2.09% fetched in the auction last week.

The government also accepted P5 billion in bids for the 182-day securities as programmed from total offers of P20.6 billion. The six-month papers fetched an average rate of 2.114%, down 7.9 bps from 2.193% previously.

Meanwhile, for the 364-day papers, it upsized to P14 billion the volume that it raised from its program of P10 billion as the tenor attracted bids worth P53.88 billion. The one-year securities were quoted at an average rate of 2.508%, also down 14.5 bps from 2.653%.

National Treasurer Rosalia V. de Leon said the rates at yesterday’s auction went down further on robust liquidity and as investors expect the Bangko Sentral ng Pilipinas (BSP) to slash banks’ reserve requirement ratio (RRR) anew.

“Rates still lower than previous auction and secondary levels. Sentiment supported by ample liquidity and possible BSP action to trim RRR again,” Ms. De Leon told reporters via Viber.

BSP Governor Benjamin E. Diokno on Monday said the central bank will likely stick to traditional monetary measures in the meantime to help cushion the economy from the impact of the coronavirus pandemic as it still has “a lot of leeway” to bring down benchmark interest rates and RRR.

The regulator slashed universal and commercial banks’ RRR by two percentage points to 12% in April.

A bond trader said the results of the auction signaled that investors might have started to price in another policy rate cut from the Monetary Board after rates for 91- and 182-day papers sank below the floor rate of 2.25%.

Benchmark interest rates are currently at record lows of 2.75% for the overnight reverse repurchase facility, 3.25% for overnight lending and 2.25% for overnight deposit after the BSP’s Monetary Board cut interest rates by a total of 125 bps so far this year following 75 bps in reductions last year.

“[Also], market is trying to look for placement that will beat inflation. 91- and 182-day papers won’t give you enough cushion,” the trader added.

On Wednesday, the Treasury will offer P30 billion in reissued five-year Treasury bonds (T-bond) with a remaining life of four years and four months and a coupon of 4.25%.

The government is planning to borrow P170 billion from the local market this month: P110 billion via its weekly T-bill auctions and the remaining P60 billion via T-bonds to be offered fortnightly. — Beatrice M. Laforga

ThomasLloyd buys P3-B shares in AC Energy solar farm

THE Asian unit of global investment firm ThomasLloyd Group has bought P2.78 billion shares of a subsidiary owned by Ayala-led AC Energy Philippines, Inc.

In a stock exchange disclosure on Tuesday, the energy firm said ThomasLloyd CTI Asia Holdings Pte Ltd. and Negros Island Solar Power Inc. (Islasol) signed a deal with the former acquiring 33,691 preferred shares and effectively owning 34% of the latter.

The Ayala energy firm controls the solar company through its subsidiaries Giga Ace 3, Inc. and Visayas Renewables Corp., now collectively owning 66% interest.

Islasol operates an 80-megawatt (MW) solar farm in La Carlota and Manapla, Negros Occidental.

On March 23, GigaAce 3 purchased the Negros power farm from Philippine Investment Alliance for Infrastructure (PINAI) investors.

Another solar farm based in Negros Occidental, the 45-MW San Carlos Energy, Inc. (Sacasol) was acquired by AC Energy’s Giga Ace 2, Inc. for P2.981 billion from the same investors.

On Tuesday, shares in AC Energy dropped by 4.67% to close at P2.04 each. — Adam J. Ang

Manila Water unit signs P3-B loan with two banks

A SUBSIDIARY of east zone water provider Manila Water Co., Inc. has signed a loan to fund its capital expenditure programs and expansions projects.

In a disclosure to the stock exchange on Tuesday, Manila Water Philippine Ventures, Inc. (MWPVI) has applied for an additional P3-billion term loan facility with Security Bank Corp. and Metropolitan Bank and Trust Co., Inc. as co-lenders.

The loan is in addition to MWPVI’s P4-billion loan agreement with the same banks in October 2016.

On May 8, Ayala-led Manila Water reported a 4% increase in its consolidated net income for the first quarter of 2020 to P1.3 billion. The water company’s concession earnings were at P1.63 billion while its revenues climbed 9% to P5.5 billion.

However, domestic operations under MWPVI recorded a net loss of P151 million for the first quarter. The loss was attributed to the lower contribution of Estate Water caused by its lower supervision fees.

“The decline was primarily the result of the change in accounting treatment for said fees, but also in part by the stoppage of projects due to the enhanced community quarantine,” the water company said.

On Tuesday, shares in Manila Water fell 3.61% or P0.42 to close at P11.20 each. — Revin Mikhael D. Ochave

Luxury trendspotting isn’t easy in the COVID-19 age

By Andrea Felsted, Bloomberg Opinion

ALMOST three weeks ago, the American retailer J. Crew Group, Inc. filed for bankruptcy after it fell out of fashion. But there’s one item from the once-feted store that shoppers just can’t get enough of: masks. The most recent batch of nonmedical face coverings in its signature fabrics — plain blue shirting and blue-and-white stripes — has sold out on its British website.

Upmarket, stylish face coverings could provide a bit of a boost in a coronavirus-strewn landscape, where luxury goods sales are expected to drop as much as 35% this year, according to Bain & Co. estimates. To give some idea of the pent-up demand, fashion search platform Lyst said searches for masks are up 1,600% over the past month, compared with a year earlier.

That’s sparked a huge debate in the luxury industry as to whether to cash in. After all, if we’re going to have to wear masks anyway, why not make them chic?

It may be tempting. At the height of the crisis, many fashion houses — including LVMH’s Louis Vuitton and Christian Dior; Kering SA’s Gucci; Prada SpA; Burberry Group Plc; and Ralph Lauren, Inc. — repurposed some production facilities to make personal protective equipment for donation to medical workers on the front lines. Burberry is poised to take delivery of a special mask-making machine at its mill in Keighley, Yorkshire. But the items will be for donation, not for sale in its shops. And they certainly won’t be made out of its iconic red, white, black and tan check.

While the brands have gained the requisite skills, there are considerable risks associated with turning masks into fashion statements. So far, the bling behemoths are wisely keeping a respectable social distance.

If luxury goods companies were to make masks for profit, not only would they need to look stylish, but they would probably have to boast some health effectiveness, too. And they’d have to be expensive to fit with any luxury brand’s high-end prices. For example, a Louis Vuitton monogrammed mink-fur sleep mask — perfect for catching some shuteye on that first-class flight — costs 700 pounds ($859).

The danger is that luxury groups would be seen as profiteering from a health-care emergency. What’s more, according to consultants at McKinsey & Co., consumers shift to more subtle “silent luxury,” rather than in-your-face bling, after a large-scale crisis with a heavy emotional toll. What is perceived as unethical behavior — or simply ugly consumerism — could turn off customers, especially younger shoppers who are particularly conscious of brands’ social values.

One way to get around this would be to give a percentage of the profits to good causes, or to donate one mask for every one sold. J. Crew has donated 75,000 single-use masks to Montefiore Health System hospitals in New York.

Even if the pitfalls around profiteering are surmounted, there are other perils. Luxury is about feeling good. Brands must weigh whether they want to be associated with a pandemic and its huge human and economic toll. And although masks can have replaceable filters that extend their use, it’s unlikely people will hold onto them for long. Being disposable is anathema to luxury goods, from Hermes handbags to Cartier watches, for which heritage is crucial.

That doesn’t mean face coverings won’t work for some brands. For example, Off-White, the streetwear label from DJ and designer Virgil Abloh, who is also the artistic director for Louis Vuitton’s menswear, has been producing masks for some time. Off-White’s $95 arrow-logo face mask was the most in-demand men’s fashion item in the first quarter, according to the Lyst index, which measures clothing and accessories searches on its own site, Google and other social media.

Streetwear masks, along with heavy boots and multi-pocket coats, are part of an apocalyptic look that began to emerge before COVID-19 (coronavirus disease 2019). Serving to partly conceal one’s identity and repel other urban hazards like pollution, masks are a good fit with younger, edgier brands, such as the aptly named Anti Social Social Club. That’s not the case for traditional luxury.

Consequently, the big fashion houses would be better off focusing their attention on items that can be accessorized with masks, or adapting products to changing needs. Luxury resale site Vestiaire Collective saw a 45% increase in orders for scarves, including Hermes’s classic silks, in the last week of March, compared with the previous seven days, and demand has remained elevated. Brands could experiment with supersized sun visors to ensure social distancing or extended collars that could double as face coverings.

As the world emerges from the pandemic, and things become less emotionally charged, consumers may give luxury brands more permission to sell them protective clothing. For now, any move to do so will likely be a one-off to grab attention on the catwalk or Instagram. The pop star Billie Eilish, for one, donned a Gucci custom double-G-emblazoned mask for the Grammy Awards in January. While Gucci’s decision not to commercialize the product means passing up millions of euros of sales, it’s the right call.

2Go Group, Inc. to conduct virtual stockholders’ meet on June 18

 

 

Revised Notice of Annual Stockholders’ Meeting

To all Stockholders:

The annual meeting of the stockholders of 2GO GROUP, INC. (the “Corporation) will be held on June 18, 2020, Thursday at 2:00 P.M. Given the current circumstances, the meeting will be conducted virtually and voting conducted in absentia through the Corporation’s secure online voting facility.

Agenda:

  1. Call to Order
  2. Certification of Notice and Quorum
  3. Approval of Minutes of the Annual Meeting of Stockholders held on April 11, 2019
  4. Approval of Annual Report for 2019
  5. Approval and Ratification of the Acts of the Board of Directors and Management
  6. Election of Directors for 2020-2021
  7. Appointment of External Auditor
  8. Other Matters
  9. Adjournment

The Board of Directors has fixed the end of trading hours of the Philippine Stock Exchange on May 19, 2020 as the record date for the determination of stockholders entitled to the notice of, participation via remote communication, and voting in absentia at such meeting and any adjournment thereof.

The conduct of the meeting will be streamed live, and stockholders may attend the meeting by registering via asmregister.2go.com.ph and submitting the supporting documents listed there until June 10, 2020. All information submitted shall be verified and validated by the Corporate Secretary.

Stockholders who wish to cast votes through a proxy may accomplish the proxy form and submit the same on or before June 10, 2020. In view of the community quarantine, scanned forms will be accepted. Paper copies shall be sent to the office of the Corporate Secretary at the 33rd Floor, The Orient Square, F. Ortigas Jr. Road, Ortigas Center, Pasig City once the community quarantine is lifted.

Stockholders who successfully registered can cast their votes in absentia through the Corporation’s secure online voting facility for this meeting. In order to participate remotely, they will also be provided with access to the meeting that will be held virtually. The “Guidelines for Participation via Remote Communication and Voting in Absentia” as appended to the Definitive Information Statement labeled as Schedule A will be posted in the Corporation’s website www.2go.com.ph/asm2020 and PSE EDGE.

In compliance with SEC Resolution No. 196, Series of 2015, a copy of the Unaudited Interim Financial Statements of the Corporation for the period ended March 31, 2020 shall be posted in the Corporation’s website www.2go.com.ph/asm2020 and PSE EDGE on or before June 12, 2020. Hard copies of the interim financial statements shall be provided upon written request of any stockholder not later than June 12, 2020.

Pasay City, May 22, 2020

 

(Sgd.)
Arthur A. Sy
Assistant Corporate Secretary