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Megaworld unveils P30-B township in Pampanga

SAN FERNANDO, PAMPANGA — Megaworld Corp. will be developing a P30-billion township in San Fernando, Pampanga over the next ten years, its first integrated project in Central Luzon.

A smartphone is sponsoring the 2018 FIFA World Cup

In a sports tournament, athletes are often seen wearing gear printed with the name of their sponsors if not wearing the sponsors’ actual products. But this partnership is different—it goes digital.

Aside from the players rushing, kicking a black and white spherical ball to each sides of the green football field, football fans also see different logos of companies flashing during every matches of the league. In the next two instalments of the tournament, football enthusiasts are going to see a new logo after Chinese technology company Vivo signed an agreement with FIFA to sponsor the 2018 and 2022 World Cups.

Football is considered to be among the most popular sports in the world. The FIFA World Cup, an international football competition organized by the sport’s global governing body Fédération Internationale de Football Association, is also among the most awaited quadrennial sports events in the world. According to a report by FIFA and Kantar Media, the final match between the teams from Germany and Argentina during its last installation in 2014 held in Brazil drew more than one billion fans around the world.

Vivo, as reported by Financial Times, will pay up to €70 million yearly until the 2022 World Cup in Qatar under the €400‑million agreement. With the deal, Vivo becomes FIFA’s 12th sponsor for World Cup 2018 and the third big Chinese firm to fund the tournament after multinational conglomerate Wanda and electronics manufacturer Hisense.

In a press release, Vivo said aside from the constant appearance of the company’s logo on field advertising boards, event tickets, press release backdrops, and other key promotional areas, the company will also come up with a customized FIFA World Cup phone.

FIFA will also invite guests to become Vivo phone photographers during pre‑match player warm‑ups while FIFA staff will use Vivo smart phones on‑site starting on the FIFA Confederations Cup 2017 that will open on June 17.

In the press release, Vivo’s senior vice president Ni Xudong said the company aims to “associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful, and international brand image.”

Meanwhile, Fatma Samoura, FIFA’s secretary general, said, “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand.”

It is not the first time that Vivo will use sports as a marketing tool. The company has been utilizing sports marketing to promote its products since it expanded into markets in different regions worldwide. In 2015, the company sponsored the Indian Premiere League, a professional cricket league in India. Vivo also tapped famous NBA player Stephen Curry to be the product ambassador for its flagship Xplay6 under the company’s partnership with NBA China last year.

Circus training is changing the lives of victims of sexual abuse

The circus came for the girls of Cameleon Association Philippines, a Visayas‑based non‑government organization (NGO) founded by French National Laurence Ligier in 1997. Through contortion, unicycling, acrobatics, juggling and hula hooping, the girls, who were abused sexually in the past, realized their strength and control of their bodies. On stage, they saw themselves beyond the trauma.

“We began the circus training program around ten years ago, and little by little we discovered that the girls who were quite introverted—sexual abuse survivors are often depressed or introverted—through circus training were gaining self‑confidence. They were showing their talent on stage, and to see people admiring them for what they are capable of, not talking about them just because of their past,” Ms. Ligier told SparkUp after the Metamorphosis circus performance held at the Mall of Asia Music Hall on May 29, which featured not only the girls from Cameleon but also self‑trained and professionally circus performers from France and Canada.

Art Samantha Gonzales

It was a French circus that contacted them first, she recalled. Around ten years ago, they told her that France was using circus training as therapy for sexual abuse survivors and asked if she wanted to do the same thing in the Philippines.

“I said why not, but we are not equipped to do that, because here in the Philippines the circus is not as well known as it is in other countries,” she said. “So I told them to come to Iloilo with their equipment and we’ll see if our girls and our staff like it. Filipinos like stage performances and dancing, so I knew it would work.” Cameleon built up on that program, inviting more professionals to train and work with their beneficiaries through workshops on different circus skills and how to set up a performance for a large audience.

Art Samantha Gonzales

During the She and She forum held on May 16, Cameleon Association Executive Director Claudine Sabio said that there are currently 110 girls between the ages of 6 to 23 under the organization’s Personal Rebuilding program, which aims to protect sexually abused girls and help them rebuild their lives through providing shelter, education, physical and mental health services, and legal service, among others. In approximately half of the cases that they handle, the perpetrators are members of the girls’ families.

In her presentation, Ms. Sabio shared testimonies of the girls that they have worked with who have regained their strength and their identities through circus training.

“When I performed during the circus—when the audience clapped their hands, when other people smiled at me, shook my hands, congratulated me—it was like I found myself again, I regained my identity. And at the back of my mind, I saw a little light of hope, and little by little, I built myself up again,” shared a girl named Joy.

“The circus has helped me to communicate with other people, because during the practices I need to communicate with the other girls to create a concept, we had to have team work and unity when practicing for the shows,” shared Tin.

Art Samantha Gonzales

While circus training, on its own, does not completely free her from her anxieties and the haunting memories of her abuse, for Ana it was the focus needed to perform circus acts that helped her. “All the negative energies were being pushed away from my mind subconsciously. And then I realized that I was opening myself up again, starting to be myself again, just like an ordinary child would,” she said.

But one does not need to be well-versed in circus training in order to help Cameleon with their noble cause. Ms. Ligier told SparkUp that volunteers who are skilled in sports, handicrafts, performance arts and the like, could go to Visayas and share their talents with the girls and their staff. For volunteers who prefer to stay in Manila, they could help through fund‑raising projects, translation work, writing articles, and raising awareness.

“There’s many ways to help, as long as they have a deep motivation,” Ms. Ligier said.

Chuck Berry revisits youth in posthumous album

CHUCK BERRY defined rock ‘n’ roll as he gave voice to feel-good 1950s baby boomer culture. For his swan song, he is reliving that same youthful spirit — and tidying up some loose ends.

Chuck Berry
Chuck Berry revisits youth in posthumous album

The rock pioneer died in March just as he was planning an unlikely comeback; in October, for his 90th birthday, Berry had announced he was releasing a new album.

Entitled simply Chuck, the album comes out today, Friday, and marks the first studio recordings by Berry since 1979, with the 10 songs fine-tuned for release since his death.

Returning after three decades in which musical tastes have shifted in manifold ways, Berry stays true to his classic sound — tightly structured tunes rooted in the blues, with a touch of country and the electrifying energy that he called rock ‘n’ roll.

On Chuck, Berry signs off as forever young. His world at age 90 was the same one that embraced him in the 1950s — a lifestyle of driving fast cars, partying mischievously and checking out women.

The album kicks off with quintessential Berry, his verses alternating with frolicking yet brassy-toned guitar riffs, on “Wonderful Woman.”

In the song, Berry remains transfixed — who knows for how many years — by a woman with “big beautiful eyes” and “long, brown wavy hair” who showed up at his concert — in the second row, he recalls.

On the album’s first single, Big Boys, Berry remembers trying to befriend cool older schoolmates, with his enthusiastic guitar complemented by one of rock’s premier axe-men, Tom Morello of Rage Against the Machine.

A WOMAN FOR JOHNNY B. GOODE
Berry recorded the album around St. Louis, where he lived his whole life, with his son and grandson and other artists who accompanied him for two decades in gigs at the Blueberry Hill club.

Berry dedicated Chuck to his wife of 68 years, Themetta Suggs. But he also appeared to want to close some of the musical stories he started.

Berry revisits 1958’s “Johnny B. Goode” — a song so famous that it represents rock ‘n’ roll to potential extraterrestrials on the Voyager spacecraft — with the new “Lady B. Goode.”

Nearly 60 years later, Berry has turned his classic song into a diptych. “Lady B. Goode” brings the perspective of “the little teen queen” who fell in love with someone who sounds an awfully lot like Johnny B. Goode — a humble country boy who finds fame with his guitar.

Berry, opening with a hard-driving R&B guitar riff similar to “Johnny B. Goode,” sings of her: “She followed him around where he would play his guitar / Till he got so popular they made him a star.”

“Then she could only see him on a TV screen / And hoped someday that he’d come back to New Orleans,” he sings.

BACK TO THE CARIBBEAN
Berry also revisits old territory on “Jamaica Moon,” a remake of his “Havana Moon” whose commercial flop in 1956 had irritated him.

For his second take of the song, Berry again imagines himself as a Caribbean boy waiting on a dock for an American girl who promised to return.

But this time, a bouncy guitar brings a touch of reggae as Berry sings in patois, “Me still alone, me sip on de rum.”

The original “Havana Moon” — acoustic with a Latin flavor — faded as Fidel Castro’s revolution soured Americans’ romance with Cuba, although the song was revived as a cover by Carlos Santana.

“Jamaica Moon” also echoes a lyric in another defining rock song, the famously indecipherable “Louie Louie.”

Berry’s sound goes most contemporary on “Dutchman” as he switches to spoken word over his blues guitar, telling the story of a dog who enters the bar and explains he was once a musician whose “music was considered superb.”

“He didn’t make the Hall of Fame, but it bought him shrimp, rice and beans.”

Berry, in real life, was one of the first inductees into the Rock and Roll Hall of Fame. — AFP

Cebu Pacific pushes back A321NEO deliveries

CEBU PACIFIC on Wednesday said it is deferring the start of delivery of 32 A321NEO units originally scheduled this year to the fourth quarter of 2018, citing delays with the engines to be used for the aircraft.

As it awaits the delivery of the A321NEO units, the Gokongwei-led budget carrier said it is buying seven Airbus 321CEO (Current Engine Option) aircraft worth $812 million to address increased capacity requirements.

In a statement, Cebu Pacific said delivery of the A321NEO units was moved to end 2018 until 2022 “due to delays with the Pratt & Whitney engines selected to power the aircraft.” The A321NEO planes were originally scheduled to be delivered starting September 2017 until 2021.

It added that the seven A321CEO planes will be delivered starting March 2018.

“We have decided to take a conservative approach to the introduction of the A321NEO into our operations. We remain confident that Pratt & Whitney will address all issues on the Geared Turbo Fan engine. There is, however, the need to increase our current capacity to meet growing domestic and regional network demand, thus the A321CEO order,” Cebu Pacific Chief Finance Officer, Andrew L. Huang was quoted as saying in the statement.

Cebu Pacific President and CEO Lance Y. Gokongwei said the new A321 planes will allow the airline to increase capacity on popular routes, while also benefitting from lower operating costs.

“This will mean more low fares for more customers flying across our domestic and regional network,” Mr. Gokongwei said in the same statement.

Airbus Chief Operating Officer John Leahy said the A321 units are “the perfect solution to meet the requirements of airlines worldwide in the middle of the market segment.”

Cebu Pacific currently flies to 37 domestic and 26 international destinations. It operates to over 100 routes across Asia, Australia, the Middle East, and the United States.

The airline recently took delivery of two brand-new aircraft: an Airbus A330; and an ATR 72-600, to bring its current fleet to 61. Its fleet is now composed of four Airbus A319, 36 Airbus A320, eight Airbus A330, eight ATR 72-500, and five ATR 72-600 aircraft.

Cebu Pacific carried 6.63 million passengers in the first four months of the year, higher by 0.4% than the 6.6 million seen during the comparable period last year, according to the latest operating statistics uploaded on its Web site.

The Gokongwei-led carrier is targeting to ferry 20 million passengers this year.

Shares in Cebu Air closed at P98.60 apiece, down P1.40 or 1.40% from its previous finish. — Imee Charlee C. Delavin

Our long hot summer of terror

By Francisco J. Lara, Jr.

The past five years have seen the holy month of Ramadan transformed into one of the most violent periods of the year. Conflict Alert, the violent conflict monitoring system of Alert Philippines, has consistently shown increases in violence from June to August since 2011.

All dressed up in Jeonju

Text and photos by Brian M. Afuang

FROM SOUTH Korea’s international airport in Incheon, the route to the city of Jeonju, some 200 kilometers away, is a monotonous slog across a landscape defined by sundry shades of grayness. Low buildings of indeterminate style are interspersed with equally nondescript houses. The terrain on either side of gray highways is usually planted to some type of food crop or other — interesting only to people who are interested in food crops.

Heroine

By Noel Vera

(WARNING: plot developments and narrative twists discussed in detail.)

Manufacturing purchasing managers’ index

170609asean_manufacturingrevised

The unparalleled uniqueness of Echoes

Videogame Review
Fire Emblem Echoes: Shadows of Valentia
Nintendo 3DS

Alexander O. Cuaycong and Anthony L. Cuaycong

Fire Emblem Gaiden celebrated its 25th anniversary this year. Having debuted in March of 1992, Gaiden as a whole was received rather well by gamers at the time, and was considered a fairly successful entry in the then budding Fire Emblem series. While never officially released outside of Japan, Gaiden has been available to play by avid gamers via the use of emulators and fan translations. While still good, Gaiden’s gameplay has not aged well, and current gamers boasting of no experience with older Fire Emblem games will undoubtedly get frustrated trying it, as by today’s standards, it is both clunky and slow.

Galapagos bird’s evolution could aid study of bone disease

A BIRD in the Galapagos Islands, known as a cormorant, lost its ability to fly over time due to genetic changes that mirror bone disease in humans, researchers said.

NBA opens official online store in the PHL

SHOPPING FOR authentic National Basketball Association (NBA) merchandise in the country has been made easier with the recent launch of NBAStore.com.ph, the first official online NBA Store in the Philippines.

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