Ads & Ends
Nanette Franco-Diyco

PASSIONATE LIFE EPICUREANS — this is what Kristia Somera-Requinto, Nestlé Ice Cream consumer marketing manager, calls the target market of the recently launched a television commercial of Nestlé Temptations, the premium ice cream brand of Nestlé Ice Cream in the Philippines. They are identified as those whose independence and income status allow them to pursue their varied interests. “The responsibilities they take on add pressure to their lives — that’s why they look for indulgences to bring them back to their center. The caveat for these experiences is that it should match their zeal for the finer things in life.”