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Do you really need to buy that?

Personal experience demonstrates the validity of the economic law of diminishing marginal utility which states that usefulness or pleasure diminishes with the consumption of each additional unit. While the first few brand-name shirts are prized and reserved for special occasions like a promotion or designation as a guest speaker in a conference at the beach, the 21st shirt of the same brand cannot elicit the same rapture.

What is true for branded shirts is true as well for neckties, fountain pens, cars, umbrellas, smart phones, gadgets, and foreign trips. A surfeit even invites ennui.

Stretching the law of marginal utility further, it can be imagined that as a person’s disposable income increases beyond basic and even ordinary caprices like a weekend at the beach, the addition of each new good becomes increasingly joyless, even depressing. The problem, especially for material things, becomes a matter of storage and then coming up with a rotation program to be able to use the entire inventory piling up.

A corollary theory to marginal utility can be called the incidence of the useless purchase, which states that somebody with excess disposable income will spend it on an item he will not use immediately, or ever. The useless purchase is the result of impulse buying which is almost always followed by buyer’s remorse. (I already have this color.)

When asked about an idle personal gym or stair master, the unrepentant fitness buff says that the rowing machine is even better than cross-country skiing, which doesn’t address the issue at all. When the ordered equipment arrives, it is quickly assembled, and then tried a few times. (is it time to ski?) No later than the third month of occasional use, the theory of marginal utility sets in. The equipment provides less and less value and eventually zero enjoyment. It ends up as a repository of wet towels being dried.

The theory of the useless purchase is in full flower when acquisition starts to outpace usage. Objects are bought faster than they can be used. Neckties from past shopping sprees and trips accumulate with their price tags pristine and still attached. The tie specifically suffers from fashion obsolescence as there are fewer occasions for ties, even among CEOs. It supposedly cuts oxygen going to the brain.

Books pile up as unread furniture. This bibliophile’s curse has taken a digital turn so that the mad acquisitions are hidden from physical view, appearing only as thumbnail pictures of covers on a gadget, which even then can be consigned to the cloud.

The solution to the problem of diminishing enjoyment is abstinence.

The compulsive book buyer puts his acquisitive appetite under control by forcing himself to read first all 240 books he has already bought and still in their plastic casings (Yes, including that Edith Grossman translation of Don Quixote) before buying yet another book. And the digital equivalent is even simpler to manage with just-in-time purchases.

Will holding on to disposable income and converting this to savings or investment in mutual funds rather than to consumption give the rational man true happiness? We have been told too often (as we tell others too) that we should enjoy our wealth and not be the richest persons in the cemetery. “Carpe diem” was the motto of the charismatic teacher played by Robin Williams in Dead Poets Society. Seize the day, max the credit card, get that pair of sneakers.

If the theory of marginal utility dictates that purchasing the same category of consumption can dull the appetite and reduce actual enjoyment, we just need to change gears and go for other pleasures. Note, we do not use the word “vice.” Millennials, after all, are supposed to consume experiences (selfie in front of hanging coffins) rather than goods. Isn’t that why they take photos of food for posting? Experiences are for sharing. That’s why posting rhymes with boasting.

The marginal utility effect is a nice problem to have. Boredom can come in different forms. Isn’t it better to be bored in a five-star hotel suite than in a crowded bus? Boredom from a predictably comfortable existence should be embraced, just like a boring basketball game when your team is leading by 20 points.

Anyway, excitement is not always all that desirable. Cheap thrills can eat up disposable income in one day… or night.

A. R. Samson is chair and CEO of Touch DDB.

ar.samson@yahoo.com

PSE index rallies past 8,200 ahead of Fed, BSP

THE Philippine Stock Exchange index (PSEi) maintained it strength as it soared past the 8,200 mark on Monday to close at a fresh all-time high for the third straight session.

PSEi
The Philippine Stock Exchange index (PSEi) broke past the 8,200 mark and closed at a record high of 8,294.14, up by 113.29 points or 1.4 percent on September 18, 2017. — PSE

The PSEi finished higher by 113.29 points or 1.38% at 8,294.14 yesterday.

Monday’s close was a new record for the main index, eclipsing Friday’s 8,180.85 and is also its new all-time intraday high.

Since the start of the year, the PSEi has gained 21.2%, the PSE said.

The broader all-shares index also finished higher by 50.15 points or 1.03% at 4,886.48.

“Shares continued their upward trajectory as an important trading week sees the end of the ghost month and the meeting of several central banks including our own. Both S&P 500 and Dow finished at records, which also propelled the Philippines to new heights,” said Luis A. Limlingan, business development head at Regina Capital Development Corp.

Last Friday, the Dow Jones Industrial Average rose 0.29% to end at 22,268.34 points, while the S&P 500 gained 0.18% to 2,500.23, records for both. The Nasdaq Composite added 0.3% to 6,448.47.

Back home, sectoral counters finished mixed on Monday, although those that closed in the green did so strongly.

Holding firms climbed by 184.28 points or 2.28% to finish at 8,234.38 to lead advancers. Property stocks gained 64.69 points or 1.64% to 3,991.49; financials rose 19.08 points or 0.96% to 1,992.94; and services gained 2.06 points or 0.11% to end the day at 1,741.01.

On the other hand, mining and oil stocks were down 16.56 points or 0.11% to close at 14,252.16, and industrials gave up 9.22 points or 0.08% to finish at 11,358.04.

Value turnover thinned to P8.11 billion on Monday from the previous session’s P11.18 billion, with 1.3 billion shares changing hands.

A total of 121 stocks advanced yesterday, outpacing the 83 that retreated. Unchanged issues numbered 46.

Foreigners sold more stocks than they bought, closing the session with net selling of P45.63 million, a reversal of Friday’s net buying of P473.68 million.

SM Investments Corp. came out as the most active stock yesterday, followed by Ayala Corp. The others in the top five are Ayala Land, Inc., SM Prime Holdings, Inc. and BDO Unibank, Inc.

Globally, the main event for markets will be the US Federal Reserve meeting on Tuesday and Wednesday where it is likely to take another step toward normalization in what is rapidly becoming a global trend.

The Bangko Sentral ng Pilipinas (BSP) will also be holding its rate-setting meeting on Thursday.

“We expect the BSP to leave policy rates unchanged, keeping the overnight reverse repo rate at 3% and the overnight deposit rate at 2.5%. While headline inflation has ticked up over the past two months, our projections suggest that year-over-year inflation could stay quite muted through the end of the year,” Mr. Limlingan said. — Victor V. Saulon with Reuters

Too soon to assess risks of central bank-issued cryptocurrencies: Bank for Int’l Settlements

LONDON — It is too soon to determine whether central banks should issue their own cryptocurrencies, the Bank for International Settlements (BIS) said on Sunday, as the risks could not yet be fully assessed and the technology underpinning them is still unproven.

Central banks already use electronic money — only a very small proportion of their assets are now backed by gold — but this is exchanged in a centralized fashion, across accounts at the central bank.

What would be distinctive about a central bank-issued cryptocurrency — rather than just electronic money — would be that this could be exchanged “directly between the payer and the payee without the need for central intermediary”, by means of blockchain technology, BIS said in its latest Quarterly Review.

Blockchain technology enables peer-to-peer payments to be made using decentralized cryptocurrencies like bitcoin, by means of a shared ledger that verifies, records and settles transactions in a matter of minutes.

“While it seems unlikely that bitcoin or its sisters will displace sovereign currencies, they have demonstrated the ability of the underlying blockchain or distributed ledger technology (DLT),” BIS said.

Publication of the BIS report coincides with a crackdown by China on the cryptocurrency business as it tries to limit risks with consumers piling into a highly speculative market that has grown rapidly this year.

RETAIL OR WHOLESALE?
The report explores two possibly forms of central bank-issued cryptocurrency: a consumer-facing currency for use in retail transactions, and a wholesale one that would be used by institutions as a “token” currency for digitally settling transactions.

BIS concluded that the peer-to-peer nature of the technology meant that a cryptocurrency for consumers could enable the anonymity that cash currently provides. But if that were not seen as important, it said, it was unclear what further benefits it could provide.

“Most of the alleged benefits of retail central bank cryptocurrencies can be achieved by giving the public access to accounts at the central bank, something that has been technically feasible for a long time but which central banks have mostly stayed away from,” it said.

BIS said that the question of whether or not a central bank should offer a digital alternative to cash was most pressing in a country like Sweden, where cash usage has declined rapidly over the past decade.

A retail cryptocurrency could also, if it were to completely replace cash, remove the zero-lower-bound constraint on monetary policy, BIS said, as it would no longer be possible for depositors to avoid negative interest rates by hoarding cash.

On the institutional side, a central bank-issued cryptocurrency’s usefulness depended on whether it could reduce settlement times and improve efficiency, BIS said. But that had yet to be proven and would depend on the successful resolution of a number of technical issues.

BIS concluded that central banks would probably have to decide on an individual basis whether issuing retail or wholesale central bank cryptocurrencies made sense for them.

“In making this decision, central banks will have to consider not only consumer preferences for privacy and possible efficiency gains — in terms of payments, clearing and settlement — but also the risks it may entail for the financial system and the wider economy, as well as any implications for monetary policy,” BIS said.

“Some of the risks are currently hard to assess,” it said, adding that very little was known about the resilience such currencies would be able to show to cyber-attacks, for example. — Reuters

Posporo(s) to rock Manila

THE Posporo(s) concert series featuring Spanish and Filipino artists will set Manila on fire again on Sept. 23, 9 p.m., at Punta Mandala, Mandala Park, Shaw Blvd., Mandaluyong City, in a showcase of indie music talents from both countries. The series is organized by the Embassy of Spain and the Instituto Cervantes de Manila with the support of the National Commission for Culture and the Arts. Both all-female groups, Spanish group Agoraphobia (above) and Filipino band Flying Ipis (below) will demonstrate that it is possible to bridge the gap between differences in style, artistic forms and disciplines as well as distance. Just three years old, Agoraphobia has evolved rapidly. Their debut EP Dirty Little Things includes seven songs and a remix. It’s second EP, Ready to Play, was released in 2015.

Flying Ipis is an all-girl, garage punk rock quartet from Manila. The band’s audacious name (cockroach in English) elevated them and their music to a cult status. Flying Ipis debuted in the local music circuit in 2009 with its album The Flying EP and two years later, released the full- length album Give Ipis A Chance (2013). In 2016 the band released its second album The Roach Motel. Entrance to the concert is free.

Government borrowing falls sharply in July

GOVERNMENT borrowing fell sharply from a year earlier in July, due to a decline in Treasury bonds (T-bonds) issued that month, data from the Bureau of the Treasury (BTr) show.

The national government borrowed a total of P14.21 billion in July, down 52.39% from a year earlier.

Compared to June, borrowing declined 73.17% in July.

Gross borrowing from domestic sources more than halved to P13.03 billion in July. This represented 92% of total debt taken on that month.

Treasury bills (T-bills) meanwhile saw net redemptions of P1.97 billion, from P3 billion worth of net borrowing a year earlier.

Moreover, foreign borrowing for the month — accounting for about 8% of total loans — fell 51.31% year-on-year to P1.18 billion, following a decline in project loans.

In the first seven months, borrowing rose 55.67% year-on-year to P519.97 billion.

As of July, the government has hit 82.37% of its gross borrowing target this year of P631.29 billion.

The government borrows funds to pay maturing debt and help plug its fiscal deficit, which is pegged at 3% of gross domestic product (GDP), or P478.1 billion, until 2022 — as it plans to drastically raise spending, particularly on infrastructure.

The government reported as of July that it has an outstanding debt of P6.39 billion, 0.5% lower from June, but 6.7% higher year-on-year. — Elijah Joseph C. Tubayan

DoH-7 eyes Bohol for Central Visayas regional drug rehab facility

THE DEPARTMENT of Health-Central Visayas (DoH-7) office is looking at possible sites in Bohol for the planned regional drug treatment and rehabilitation center (TRC), which already has a P500-million fund from private donations. Dr. Dino D. Caing, head of the Non-Communicable Disease Section that oversees the Substance Abuse and Aftercare Program of DoH-7, said the initial planned location, a military camp in Carmen, Bohol, has legal issues that the local government needs to resolve. He added that they remain open to alternative sites in other provinces within the region. The TRC will have a capacity for 200 to 300 patients in need of intensive treatment. Mr. Caing said the DoH-designed program runs for at least six months that entails rigid and intensive management and treatment. At present, those assessed with severe conditions are being referred to Cebu’s existing centers in Argao town for males and the Eversley Child’s Sanitarium and General Hospital in Mandaue City for females. — The Freeman

Nation at a glance — (09/19/17)

News stories from across the nation. Visit www.bworldonline.com (section: The Nation) to read more national and regional news from the Philippines.

How tax-healthy is your company?

have been hearing interesting stories about how some taxpayers are too afraid of receiving tax assessment notices right at their doorsteps. A colleague of mine once told me about a particular instance when a client receptionist asked whether he was an employee of the Bureau of Internal Revenue (BIR). He politely answered “No,” and right after, he was told to proceed to his client’s office. He later learned that it was the client’s way of knowing beforehand whether a possible letter of authority (LoA) or a preliminary assessment notice (PAN) will be served to them by BIR personnel. Though it sounded like a strategy, there is no escaping the fact that, once an LoA or PAN has been released by the BIR, it will always find its way to the hands of the taxpayer. When that time comes, no working day will ever be as busy as the next couple of weeks, months, or even years for the very unfortunate taxpayer. Considering the unwanted consequences, taxpayers often wonder if there is ever a way they could reduce their anxiety over BIR tax assessments. Actually, there is.

We often hear the saying “Prevention is better than cure.” Though this very popular proverb normally relates to a person’s health or well-being, it could also be associated with a taxpayer’s state of affairs. Similar to taking care of our health, taxpayers must also regularly monitor their business operations to avoid or detect any “sickness” that may result in unfavorable tax consequences. How could this be achieved? How about a regular tax health check?  A tax compliance review?

Just like an executive health check-up, a company could, by itself or through its tax consultant, conduct a set of procedures that aim to evaluate areas of tax concern. It is important to note, however, that the person conducting the review must at least be knowledgeable of the basic and latest tax laws and regulations to properly execute the procedures and provide as well a sound interpretation of the findings noted.

Although the company may, at its discretion, limit the scope of the review to matters that will only result in a possible material impact on its business, at the minimum, the review procedures must take into consideration the evaluation of possible tax risks on areas that are usually covered in BIR tax assessments. The most common BIR approach on tax risks is to compare amounts as recorded per books versus amounts declared per tax returns. Most deficiency tax assessments, including but not limited to income tax, value-added tax (VAT), or withholding taxes, arise from discrepancies noted from such comparisons. Although it can initially be argued that not all amounts recorded per books are subject to taxes, an early detection of discrepancies in the amounts can help a taxpayer examine whether indeed all the transactions recorded in its books were properly evaluated and subjected to the correct tax treatment. In such case, the taxpayer may take corrective actions in case lapses were discovered either through making the proper adjusting entries in its books or by amending the related tax returns and remitting to the BIR the possible deficiency taxes identified, whichever is applicable.

Another common area of concern which taxpayers should take into consideration when conducting a tax compliance review is the completeness of its accounting records and supporting documents. It is worthy to note that substantiation plays a major role in resolving tax issues in tax assessment cases.

Checking the company’s internal controls on tax filing and payment practices must also be covered in the review procedures. Filing and payment of the tax returns in the time prescribed by the tax laws and regulations is crucial, as it entails significant penalties in case of non-compliance. A one-day delay in the filing of a tax return would result in a 25% surcharge, 20% per annum interest, and compromise penalty ranging from P1,000 to P25,000, depending on the tax payable involved.

The above are only a few samples of common review procedures that a taxpayer may consider when conducting a tax health check. Unfortunately, some taxpayers do not find the necessity of conducting a tax health check, as they believe that being audited by an external auditor is sufficient enough. It has been a common notion for some taxpayers that, since their financial statements had been audited by an independent external auditor, they are already invulnerable in the probing eyes of the tax authority. Truth be told, however, that has never been the case. A financial audit is very much different from a BIR audit. The objective of a financial audit is for an independent external auditor to express an opinion on whether the financial statements are prepared, in all material respects, in accordance with Philippine Financial Reporting Standards. On the other hand, the objective of a BIR audit is for BIR examiners to determine whether a taxpayer, in paying the tax due to the government, complies with the provisions of the tax rules and regulations. Thus, a taxpayer should not rely solely on a financial audit if it seeks to evaluate the level of its overall tax compliance.

Needless to say, the significance of regularly monitoring a company’s adherence to tax laws and regulations could reduce the chance of having a tax assessment dispute with the BIR examiners in the future. Just like it is better to maintain a healthy lifestyle than to wait for a doctor’s medical prescription to correct your unhealthy habits. Or worse, never wait until your illness becomes serious that you may have to undergo a medical operation. In the tax setting, this medical operation could be likened to a full-blown court dispute with the BIR.

Marvin K. Villarama is a senior with the Tax Advisory and Compliance division of P&A Grant Thornton.

How PSEi member stocks performed — September 18, 2017

Here’s a quick glance at how PSEi stocks fared on Monday, September 18, 2017.

Property prices in major cities worldwide hit record highs

SINGAPORE — Prices of office, retail and industrial properties in most global cities have reached records since the global financial crisis, with values in Hong Kong tripling over the past decade, according to a survey by Real Capital Analytics, Inc.

With the exception of a handful of cities such as Amsterdam, Chicago, Tokyo and Washington, prices in the other cities have fully recovered and gone on to set new records, RCA said in a report.

Prices in Manhattan and London’s West End have almost doubled, the report showed.

The Global Cities Composite of Real Capital Analytics’ Commercial Property Price Indices rose 8.3% in the second quarter from a year earlier.

The increase was led by strong gains in Boston, Hong Kong, Melbourne and large German cities, the report showed.

In London’s West End, prices rose by 0.2% from a year earlier.

The indexes cover all major investment markets around the globe and are based on actual transactions as opposed to appraisal valuations. — Bloomberg

Top 15 countries in financial inclusion (2017)

THE PHILIPPINES remains Asia’s leader in financial inclusion due to policies supportive of wider banking access, the Brookings Institution said in a report, even as the country slipped a rung from its rank a year ago. Read the full story.
Philippines tops Asia on financial inclusion list

PSA: A life insurance primer for the uninitiated

Can you imagine making promises for a living? You help people make choices in the present in order to assure them and their families a fund which they can use should the unexpected (like passing away) would happen. Making promises and collaborating with people in keeping these promises are Jon Pineda’s profession and vocation. After a colorful career in advertising, brand management, and sales, Jon has found his purpose in making promises for a living. For the past five years, he has been fulfilling these promises as a life insurance advisor.

Define life insurance in the simplest terms.

Life insurance is the trade of an uncertainty (passing away unexpectedly) for a certainty (a periodic premium payment). It’s a promise made by an insurer to pay a significant agreed‑upon sum in exchange for a periodic fraction of that sum. To put it simply, it’s paying ₱2,000 per month now and for a couple of years, in exchange for a permanent tattoo that says “in case of the inevitable, please tell my wife that I own a promise from someone to give her ₱2,000,000.”

A life insurance policy, therefore, is considered by the financially savvy to be the foundation of any sound financial portfolio, particularly by parents. It’s the single financial tool that multiplies the value of ₱1.00 by hundreds of thousands, even millions. There are specific kinds of life insurance that are designed to be there up until the day a person dies. Whether it be at 35 or 95, the amount paid is still the same. It’s like giving ₱2,000 per month for 10 years in order to gain ₱2,000,000 million for your family’s future.

Is it necessary?

Many people think of insurance, particularly life insurance, as an expense or a “nice to have” that deserves to be at the bottom of the priority list. Sure, we all want to spend on things we enjoy and while that is understandable, it is also necessary to think long‑term. Let’s stop for a minute and think, why are we working today? Is it really for myself, to satisfy my pleasures and to help me gain experiences? Or is it to pay for the mortgage, the tuition, a trip with my wife, our family dinners, braces for my teenage daughter, etc.? What if suddenly I can’t work anymore, what happens then? Insurances are necessary because it promises your family a secure future. You can actually make that possible for them with a life insurance.

How much life insurance is enough?

The true question to be asked really is “how much would you want them to have to live the life you wanted for them?” Sure, we want our family to have as much as there could possibly be when we do pass, but a good advisor will ask you counter and follow‑up questions in order to reach a more specific, fine‑tuned purpose for your insurance policy. Your life insurance is based on your goals and needs, and its policy is customized for you because we completely understand that no two people’s needs are the same. This is a decision you will have to make with the help and guidance of your advisor.

Determining the “right amount” is a skill set honed by life insurance advisors who have embraced their role in society. We may be pariahs at first, but our belief in what insurance really does—to protect a family from financial ruin—is a noble cause that makes our career worth enduring. Stories in the insurance community about families’ lives being touched and promises being kept, all while earning a decent (and oftentimes great) living are what really fuels me to keep my promises in return.

Securing a future for your family relies on a decision you make in the present. Talk to a life insurance advisor who does this for a career. Find someone who will make a contract with you and one that will see to it that your family is well‑provided for, because in the end, our promises to our family live long after we do. They deserve the life you’ve always envisioned for them because you worked to make and keep a promise for them.


For free financial planning consultation, get in touch with Jon Pineda by texting +63917‑533‑3461 or sending an email to jon_pineda@manulife.com.ph.

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