Adult joblessness rate
THE RANKS of jobless Filipinos thinned marginally last quarter, a Social Weather Stations (SWS) survey showed, with one analyst saying this was due to hiring linked to the May 9 national elections. Read the full story.
When hunger strikes
By Nickky Faustine P. de Guzman, Reporter
It’s part of our culture to tidy things up when a visitor is expected. When foreign leaders and delegates came to the country last November for the Asia- Pacific Economic Cooperation (APEC), the government put its best foot forward and tried to hide our blemishes from the world: walls covered the squatter areas that surround the airports and reports said some 20,000 homeless people were removed from the streets and hidden from sight. But it’s time to finally look at our own backyard because there are issues that high walls cannot conceal: hunger and poverty and the resulting malnutrition are hurting our economy.
‘Instagramable’ parties
By Zsarlene B. Chua, Reporter
PARTIES — OF ALL SORTS — can now ascend to whole new “Instagram-able” levels as London-based party supplies and stationery company, Meri Meri, has come to the Philippines by way of National Bookstore.
Changing the local PT game
By Michael Angelo S. Murillo
SEEING how physical therapy has not been developed as a specialized practice here, a Filipino doctor of PT has returned to the country with the end game of changing how what he does is perceived and appreciated locally.
Traveling for the music
By Cathy Rose A. Garcia, Associate Editor
Summer isn’t the best time to go to Japan — it’s hot, humid, and did I mention, scorching hot?
Let the client decide
Getting the edge in professional selling
Terence A. Hockenhull
I wouldn’t be far off the mark if I suggested that 95% of all salesmen offer solutions to the client far too early in the selling process. As I have said before, this is not selling. It is telling the client what he or she should do. Customers either consciously or unconsciously resent this type of sales pitch. There are a number of reasons to delay offering a solution until the end of a sales call. First, all customers want and need time to think about a decision that may affect their business. The same, of course, applies to customers who are buying expensive items for personal use.
Sex healthy for aging women, risky for older men
WASHINGTON — Frequent, satisfying sexual activity poses cardiovascular risks for older men — but regular orgasmic sex could actually protect aging women from certain health problems, researchers announced Tuesday.
Pairing off with Coca-Cola
Ads & Ends
Nanette Franco-Diyco
Working for Coca-Cola, creative agencies McCann Worldgroup, Ogilvy One, and Visual Latina have all come up with different executions which together comprise a sparkling fully integrated marketing communications campaign.
YA author gains fame through Wattpad
By Camille Anne M. Arcilla
ONLINE storytelling community Wattpad has grown in popularity not only in the Philippines but also in the international setting.