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LTFRB to release guidelines on common base supply of TNCs

THE LAND Transportation Franchising and Regulatory Board (LTFRB) is set to release guidelines on creating a common base supply of ride-sharing vehicles. “We will release the MC [Memorandum Circular] within the month,” Board Member Aileen Lourdes A. Lizada told reporters on the sidelines of an Uber Philippines event. She was referring to the common base supply, or a generic pool of transport network companies (TNCs). The common base supply serves to indicate a specific number of TNC vehicles depending on demand, without separating the vehicles by their TNC (Uber Philippines, Grab Philippines, and U-HOP). “If Uber has let’s say 40k, then Grab has 40k, and Uhop has 20k, and another player comes and it will request another 40k. So try to imagine the number of cars on the road. But if you have common base supply that the franchise is generic, no labels of Uber, Grab, or U-HOP. So they can be accredited by whichever TNC,” Ms. Lizada said. She added that the cap will be higher than the 20,000 registered TNC vehicles under LTFRB. This common base will be reviewed every three months. The LTFRB can then add to the supply by accepting new applications for the certificate of public convenience (CPC) or provisional authority (PA). Also yesterday, Uber Philippines launched its safety feature for Uber drivers — the Ride Identification, which requires cash-paying riders who will register with the app starting today, Jan. 16 to link their Facebook accounts to the app for identity verification. This is to deter crimes that can be committed to drivers, such as holdup and carjacking incidents. Last October, a Grab driver, Gerardo Amolato Maquidato Jr., was shot dead by suspects disguised as passengers. — P.P.C. Marcelo

Will the Jeepney vanish in 2018 (or 2021)?

By Rene S. Santiago

THE obituary for the 65-year-old jeepney was publicly announced by President Rodrigo Duterte when he said in October 2017: “Jan. 1. If you can’t modernize that, leave. You’re poor? Son of a bitch, go ahead, suffer in poverty and hunger, I don’t care.”

Two months later, his Transport secretary pivoted — or corrected? — the President from the 2018 deadline to a three-year transition period.

Will the jeepney finally disappear on Philippine roads in 2021, or 3 years from now?

Not by a long shot.

MODERNIZATION À LA KING CANUTE
The Department of Transportation (DoTr) unveiled its Public Utility Vehicle Modernization (PUVM) program in June 2017, via a Department Order labelled as “Omnibus Guidelines on Route Identification and Franchise Issuance,” composed of 10 components ranging from regulatory reform and route planning to financing and fleet modernization.

The program reminds me of the 12th century story of King Canute who ordered the waves to recede. But in this case, the department order commands the jeepney to transform itself, or else vanish into the night.

OMEN OF FAILURE
If left alone, the PUVM is bound to fail. Off the bat, it is already sending out confused signals — a failure of its communication component.

The DoTr says phaseout will start in 2018, via the Motor Vehicle Inspection System (MVIS) but also says on the same breath that there is a three-year transition period. The LTFRB was more realistic in saying “no phase-out in 2018.”

The MVIS is not being launched in 2018 as a tool of PUVM; it has been there since 1985. MVIS is a system for annual checkup on the roadworthiness of a motor vehicle — public and private — before its annual registration is renewed by LTO. You don’t MVIS to check a vehicle’s age. Failure to pass a test, such as emission, does not prevent a vehicle from coming back for a second test. Or a third. Moreover, if age is the criterion, more than 90% of the jeepneys will disappear overnight, in 2018, without any replacement. A formula for disaster.

REALITY BITES
The jeepney modernization may yet succeed, where previous administrations have dared not tread.

Let me point out some of the bumps on road to jeepney modernization.

First is the supply constraint.

Replacing the 234,739 jeepneys on the road cannot be done in three years. Local manufacturers have to ramp up vehicle production — to about 78,000 units a year to reach the three-year target. A prototype is different from a production line output. It will take at least a year to build an assembly line, and none would aim for a 78,000 capacity. On a 10-year life cycle, the aggregate production capacity should be about 24 thousand PUVs; or 5,000 average capacity for five manufacturers. Local companies have to reckon with imported CBUs — most likely, from China. Forcing a drastic change in fleet will open the floodgates to importation as to dampen investors’ interest in the BoI’s manufacturing program for the new jeepneys.

Second, local governments must prepare their respective route plans and route rationalizations. There are 145 cities and 1,489 municipalities in the Philippines. Most of them have no capabilities to formulate a route plan.

For Metro Manila alone, the DoTr has commissioned an expert group to craft one; a report came out by the 3rd quarter of 2017, which timidly recommended three routes (out of 600) for pilot implementation of the PUVM!

For Metro Cebu, DoTr sought technical support from JICA and World Bank to produce the required route plans. The outputs may come out no earlier than middle of 2018. Davao City is probably in most advanced stage, simply because it was the recipient of an ongoing ADB technical assistance that predated DoTr’s PUVM.

Under its plan, more than 80 jeepney routes are to be restructured into 29 bus routes. Interestingly, the pathway for transport modernization in Davao deviates considerably from the DoTr’s guidelines. Even in this particular case, where a route plan is complete, implementation will be no earlier than 2020.

Third, a key element of the PUVM is industry consolidation via cooperative. It is a slippery road. After more than 40 years, the transport cooperative program of the government has failed to gain traction. Why would it be any better this time around? The few jeepney coops are basically convenience shops where an omnibus franchise gets parcelled out to “members” for a fee. Industry groups like FEJODAP and PISTON are against drivers and operator merging into cooperatives as a means for PUVM. They should be, as their hegemony — anchored on the quota or boundary system — is threatened by any form of consolidation.

The reality is that thousands of independent Mom-and-Pop operators will not voluntarily merge; organizing them into an organized entity is, to borrow a phrase from Pope Francis, “as hard as cleaning Sphinx with a toothbrush.”

Fourth, financing will not be as quick as setting up a vendo machine.

The Land Bank of the Philippines (LBP) has admitted that their financing package is meant only a “pilot to cover only about 600-700 jeepneys.” Assuming that the Development Bank of the Philippines (DBP) would also have the same scale, that means only 1,300 units per year. Doubling the amount every year would mean about 9,000 units in three years. That is less than 4% of total fleet in 3 years!

There are other problems attendant to the other components of the PUVM. But the above would suffice to say: the jeepney will still be around after 2022, but hopefully fewer in number.

MOVING THE M-IMPERATIVE
As an old solider who fought several battles to improve our public transport system, let me offer some suggestions to make the M-imperative succeed.

For starters, the arrogance of government and jeepney operators must give way to humility. A more realistic timetable may deflate one’s ego, but would lead to a more enduring transformation. Let’s take it one local government unit (LGU) at a time. The pace of change has to be dictated by the LGUs. Not dictated from the top. Let those who find the old jeepneys still usable bask in the old world, while the more visionary mayors lead the way to modern public transport. LGUs must be allowed leeway on the rhythm of change, as well as the paths to modernization. If Davao City can chart its own course, with the consent of LTFRB, then so can the other LGUs.

Consolidation of jeepney operators into cooperatives is nice, but unworkable. Organizational merger is an old management playbook.

In the late 1970s, I pushed for bus consolidation via consortia to achieve desired outcomes — such as coordinated dispatching. It almost succeeded, until the next administration pushed back and retreated.

Today, with digital technologies, there is no need to merge transport operators into one juridical person. One can have common ticketing, pooling of revenues, fleet and crew management without consolidation. Uber and Grab has proven that many independent vehicle owners and drivers can be made to work together via a digital platform.

CASH FOR CLUNKERS
My second recommendation is to adopt a cash-for-clunkers (C-4-C) program, to overcome initial resistance about the viability of the financing scheme.

In 2009, the USA enacted into law a program known as Car Allowance Rebate System (CARS), otherwise known as Cash for Clunkers. It provided financial incentives to car owners to trade in their old, less fuel-efficient vehicles and buy more fuel-efficient vehicles. The P80,000 subsidy offered under the PUVM is mere crumbs. Buy out the old jeepneys outright — say, P500,000 (whatever the condition) in year 1, progressively decreasing on second and third year. Existing jeepney owners can use 100% of the value as down payment for new vehicles, or get 50% of the value if they wish to get out of the business. This subsidy can also be calibrated in proportion to their carbon footprints. To finance the subsidy, the government can use the Vehicle Pollution Control Fund under RA 8794, on top of what Congress shall appropriate in the annual budget. After all, replacing the old with the new is akin to buying clean air.

My third recommendation is about the missing components of the PUVM. One is the inclusion of bus mode; since some of the jeepney routes will get converted into bus routes, aside from the fact that urban buses are also antiquated in their operations. Two is infrastructure support. The government must build the infrastructure facilities for public transport to operate seamlessly in an urban setting, and be an attractive and convenient mode of commuting. I refer to the passenger-interchange facilities, terminals, the waiting sheds, public information system, and traffic priority. Without them, the PUVM is nothing more than a shoot-and-forget program.

FOR WHOM THE BELL TOLLS
Finally, the bell has begun tolling for the jeepney. Disruptive technologies are around the corner. A properly executed PUVM can provide a soft landing, a decent burial for a historic icon. However, the internment will not happen this year. It will be a slow funeral march, maybe slower than ordinary-day traffic on EDSA.

More than a change in appearance and appurtenances, the most revolutionary change would be in the jeepney mentality — from individualistic operation to being part of an urban transit system, no longer an “island unto itself but part of the main.” As I stated before, in the National Academy of Science conference in July 2014, “it is time to let go” of the icon of backwardness, on what it symbolizes — a “heritage of smallness.”

 

Rene S. Santiago is a Transport Engineer, a Fellow of the Foundation for Economic Freedom, past president of the Transportation Science Society of the Philippines, and the President of Bellwether Advisory, Inc.

Facebook closes a music deal with YouTube’s biggest critic

IN ITS quest to become an alternative to YouTube, Facebook, Inc. has struck a deal with the popular video site’s loudest critic in the music industry.

The social-media giant secured licenses to songs from Pharrell and Drake through a deal with Global Music Rights, an organization led by Irving Azoff. The veteran agent and label executive has hammered YouTube, the most popular place online to stream songs, for not doing enough to share revenue with artists and songwriters.

After a couple years of pursuing rights to music, Facebook has announced a series of deals in just a few weeks, including licensing agreements with the world’s biggest label, Universal Music Group, and the top publishing company, Sony/ATV Music Publishing. The company announced licenses from four different groups in a blog post last Thursday — Kobalt Music Publishing, SESAC, HFA/Rumblefish, and GMR.

For Facebook users, the deal means they will no longer have some videos, such as clips of wedding dances, taken down because of the snippets of music being played. That could help the social network make itself more of a destination for user-uploaded video, making it a stronger competitor against YouTube and providing a counterweight for the music industry in negotiations with Google-owned video site.

Facebook still lacks a full complement of music rights, which are fragmented. Some of the deals announced Thursday are with performing rights organizations, which represent songs performed publicly — on the radio or in bars — while others are with publisher, which represents another set of rights for songwriters. — Bloomberg

Scores injured as floor collapses at Indonesian stock exchange

JAKARTA — A mezzanine floor overlooking the main lobby of the Indonesian Stock Exchange building collapsed on Monday, injuring scores of people, many of them students, under slabs of concrete and other debris, officials and witnesses said.

The high-rise building, constructed in the late 1990s, is part of a two-tower complex also housing offices of the World Bank and the International Finance Corporation. It was the target of a car bombing by Islamist militants in September 2000.

Police ruled out a bomb as a cause of Monday’s collapse. They said at least 77 people had been injured.

No deaths had been reported, said Triana Tambunan, business development manager at MRCC Siloam hospital, one of the hospitals near the stock exchange.

“Up to now we’ve registered 30 people,” Ms. Tambunan told reporters.

“The bone fractures may be serious. We need to carry out further evaluations,” she said, adding there were at least three suspected fractures.

Safety standards are often loosely enforced in Indonesia. Last year, a fire that ripped through a fireworks factory on the outskirts of Jakarta killed around 50 people in one of the country’s worst industrial accidents. A police investigation found multiple safety violations.

Police cordoned off the complex as people fled the building, and the injured, including visiting university students, were taken away by stretcher.

Stock exchange president director Tito Sulistio said their treatment would be paid for by the exchange.

Images aired on television and circulated on social media showed a concrete and metal structure that had collapsed around a Starbucks cafe near the entrance to the lobby of the building with blue-tinted windows.

“The second floor of the building has collapsed,” said Vindy, a personal assistant to Mr. Sulistio, who was in the building at the time.

“Slabs of concrete started to fall, there was lots of dust. Water pipes had burst,” said Megha Kapoor, who works in the building and was in the lobby at the time.

“I heard a loud cracking sound. I saw a lady unconscious stuck under a slab of concrete,” she said, adding that the collapsed level was just above the reception desk.

Finance Minister Sri Mulyani Indrawati said she hoped the collapse would not affect investor confidence in the tropical Southeast Asian archipelago. The exchange resumed business in the afternoon as per schedule. — Reuters

Venus, Stephens crash out of Aussie Open

MELBOURNE — World number five Venus Williams and US Open champion Sloane Stephens were high-profile casualties on day one of the Australian Open Monday, but Roland Garros winner Jelena Ostapenko survived.

Williams, who lost in the final to sister Serena last year, was stunned by Swiss star Belinda Bencic, fresh from winning the Hopman Cup with Roger Federer.

The seven-time Grand Slam winner, in her 77th major, struggled against a player who had never before beaten her to go down 6-3, 7-5 and deprive the tournament of one of its biggest names.

It is the first time since 1997 that there will be neither of the Williams sisters in the second round, with Serena not playing after giving birth to her first child.

“I would like to have played someone easier,” said Bencic.

“When I was a little girl watching on TV I would never imagine I would play them (the Williams).”

Also out of the opening Grand Slam of the year is American big-hitter CoCo Vandeweghe, a semi-finalist last year at Melbourne Park and Flushing Meadow.

She slumped out to Hungary’s Timea Babos 7-6 (7/4), 6-2.

Stephens’ poor run since winning at Flushing Meadows in September continued, with the 13th seed crashing out to Chinese number two Zhang Shuai, who made the last eight two years ago.

The frustrated American put in an error-strewn performance on an overcast and windy Melbourne day and has now not won in seven matches.

“I’m not going to get too down,” said Stephens after her 2-6, 7-6 (7/2), 6-2 defeat.

“I’m just going to stay positive and keep working to get back in the best shape and best place possible to do well for my next tournaments.”

REALLY AGGRESSIVE
There was better luck for Ostapenko, who saw off Francesca Schiavone 6-1, 6-4.

Sloane Stephens
Sloane Stephens of the US reacts after her defeat against China’s Zhang Shuai during their women’s singles first round match on day one of the Australian Open tennis tournament in Melbourne on Jan. 15. — AFP

The seventh seed raced through the first set on Rod Laver Arena against the veteran Italian who was bizarrely wearing a back brace on the outside of her shirt.

She was 4-1 down in the second before knuckling down to race home and a second round clash with China’s Duan Yingying.

“I knew before the match that it’s not going to be easy. She’s very experienced player and she’s very long time on tour,” said the Latvian.

“I knew I had to play really aggressive and stay very consistent.”

Also into the next round with a straight sets win was German 12th seed Julia Goerges, who won the lead-up Auckland Classic and is now on a 15-match unbeaten streak having ended 2017 with victories at Moscow and Zhuhai.

World number two Caroline Wozniacki, who lost to Goerges in that New Zealand decider, plays later Monday, along with men’s top seed Rafael Nadal.

Sixteen-time Grand Slam champion Nadal insists he is feeling fine despite struggling with a knee injury and ready to go deep at an event that he has only won once — in 2009 — among his string of major triumphs.

This is despite a checkered lead-up that prevented him playing a warm-up tournament for the first time ever ahead of the opening Grand Slam of the year.

“It’s a new situation for me. But I feel good,” said the 31-year-old, who first played at Melbourne Park in 2004.

Nadal, who faces the Dominican Republic’s Victor Estrella Burgos in a night match on Rod Laver Arena, lost an epic Australian Open final last year to Roger Federer, who gets his campaign under way on Tuesday.

Fellow multiple Grand Slam winner Novak Djokovic, seeded 14, also starts on Tuesday, along with former world number one Maria Sharapova and top seed Simona Halep.

Among men safely through to the next round are 31st seed Pablo Cuevas and Ukrainian Alexandr Dolgopolov. — AFP

SM to issue up to P20B in fixed-rate bonds

SM PRIME Holdings, Inc. said on Monday it filed an application with the Securities and Exchange Commission (SEC) for a permit to sell up to P20 billion in fixed-rate retail bonds.

In a statement, SM Prime said the company is planning to issue P15 billion in fixed-rate bonds, with an oversubscription option of up to P5 billion with maturities of five and seven years.

Philippine Ratings Services Corp. (PhilRatings), in a separate statement, said it gave SM Prime’s proposed bond issue its highest credit rating of PRS Aaa.

A PRS Aaa rating indicates that the obligor’s capacity to meet its financial commitment is “extremely strong.” The bonds were also given a stable outlook, which means that the rating is likely to remain unchanged in the next 12 months. 

The issuance forms part of the third tranche of SM Prime’s proposed three-year Debt Securities Program of up to P60 billion.

SM Prime’s financial profile, brand equity, operational track record, and expansion program were some of the factors that PhilRatings took into account in coming up with the credit rating. 

“(SM Prime) is one of the biggest integrated property developers in the Philippines, and also one of the largest in Southeast Asia based on market capitalization. Over the years, the company has grown into one of the most diversified real estate companies in the country with business interests in malls, residential, commercial, as well as hotels and convention centers,” PhilRatings said. 

The holding firm of country’s richest man Henry Sy, Sr.’s property investments ended 2017 with a total of 67 malls in the Philippines and seven in China, covering a gross floor area of 9.3 million square meters.

The company has lined up the opening of more shopping malls in the countryside, specifically SM Center Imus, SM City Legazpi, SM City Urdaneta, SM City Telabastagan, SM City Ormoc, SM City Dagupan, SM Moonwalk Parañaque, and SM Center Cabuyao in the coming years. 

“Over the projected period, profitability will remain strong. Revenues will continue to be buoyed by rental fees coming from shopping mall operations, as SM Prime continues to expand, construct, and open more SM malls,” according to PhilRatings.

SM Prime is currently on the last year of a five-year road map that aims to double earnings and revenues back in 2013, recorded at P16.3 billion and P59.8 billion, respectively. 

For the first nine months of 2017, the company recorded a net income attributable to the parent of P20 billion, following revenues of P64.7 billion during the same period. 

Shares in SM Prime were up 45 centavos or 1.16% to close at P39.35 each at the stock exchange on Monday. — Arra B. Francia

P680 billion in BoI-registered investments targeted in 2018

THE Board of Investments (BoI) has set a target of P680 billion worth of registered investments in 2018, led by the manufacturing sector.

BoI Managing Head Ceferino S. Rodolfo disclosed the target at a briefing on Monday. The total for 2017 registered investments is P617 billion, which beat the P500 billion target.

“In manufacturing, we’re expecting upstream industries. We’re expecting more from cement, and hopefully steel will also enter and shipbuilding and petrochemicals. We also have investments from there,” Mr. Rodolfo told BusinessWorld.

Last year, Chinese firms approached the BoI to explore ventures in oil, steel, petrochemicals and other industries, after President Rodrigo R. Duterte based his foreign policy on improved relations with China.

Mr. Rodolfo said the Department of Trade and Industry’s investment promotions arm is also expecting more investment from the power and infrastructure sectors, buoyed by strong domestic consumption and the government’s aggressive building program.

In terms of employment to be generated by the proposed investments, Undersecretary for Management Services Group Rowel S. Barba said that the target is one million new jobs a year until the end of Mr. Duterte’s term. — Anna Gabriela A. Mogato

Taguig City: a rising office kingdom

By Bjorn Biel M. Beltran
Special Features Writer

TAGUIG CITY is no stranger to change. From a farming and fishing settlement between the ancient kingdoms of Tondo and Namayan more than 400 years ago, it has now risen to become one of the largest and most important districts in the country.

According to a report by international property consultancy firm Pronove Tai, Taguig recently overtook the Ortigas central business district as the second largest office district in the country next to Makati City. It is poised to become the fastest growing office district this year.

Monique Cornelio-Pronove, CEO of Pronove Tai, told reporters last week that as of 2017, Taguig has 1.9 million square meters of office space, growing over a quarter from the year before and surpassing Ortigas Center’s recorded 1.6 million square meters. This accounts for a fifth of the total office stock in the Metro Manila area.

Recorded to have the highest supply of offices open for leasing, Taguig takes up 35% of the total supply of available office space in the metro, according to Pronove Tai. Consequently, it is also the district with the highest rental growth year on year, at a recorded 26% with a monthly average P1,200 per square meter for Grade A buildings. Makati City, comparatively, as the city with the most expensive rental rates, charges a monthly average of P1,460 per square meter (+17% year on year).

That a relatively young city could achieve such a significant role in the economic viability of the country is surprising given its past. Originally a settlement along the shores of Laguna de Bay known for its rice threshers or “taga-giik” — which the city’s name is a Spanish mispronunciation of — Taguig has never received much attention in Philippine history up until the United States government acquired a 25.78-square-kilometer property in the city to serve as a base for its military during the American Occupation.

That base had come to be known as Fort McKinley, or later Fort Bonifacio, and would be the center of much controversy for many years to come, even up to this day, because of its explosive growth following the sale of military land by the Bases Conversion and Development Authority. What is now known as Bonifacio Global City now stands as one of the Philippines’ foremost financial districts.

“At least in the office market, [my outlook for Taguig] is positive because the projections for economic growth is so high,” Ms. Cornelio-Pronove said, noting that the high supply of newly constructed office space in the city will attract tenants who are looking for alternatives to Makati’s older buildings.

Despite the lower costs of renting older properties, that upside is offset by the poorer efficiency of utilities such as air-conditioning and telephone operations, she said.

Pronove Tai’s report predicts that Taguig will be the fastest growing office district in 2018, at a 17% growth rate and 10 buildings forecast for completion. According to the report, of the 817,000 square meters of available office space in Metro Manila this year, almost half (47%) will be in Taguig.

Strong pre-leasing by IT-BPM firms and other traditional businesses in 2017 also stack the odds of Taguig coming out on top in its favor. The consultancy firm predicts that 173,000 square meters or 45% of the city’s 2018 supply of offices will be pre-leased.

Pronove Tai also noted that Taguig City’s vacancy rate opens up more room for office expansion. It projected that the 7% vacancy level recorded in 2017 would fall to 5% by yearend.

How to book a return flight from crisis and live to tell the tale

The Philippines is no stranger to crises. The local tourism industry in particular has borne the brunt of these crises, ranging from acts of terrorism, political turmoil, pandemics, to environmental disasters.

Having lived through numerous crises, we know by now that we need to have effective crisis management to ensure that negative perceptions do not persist and do not result in long-term damage to the Philippines’ reputation.

Having long been in the field of crisis communications, I would like to share insights on how the Philippines can best manage in the aftermath of a crisis beginning with this most important point: that crisis communications begins even before an actual crisis happens.

While responding to a crisis is critical in preventing its escalation, being prepared and having a recovery plan is vital to ensuring quick and effective response. This also allows a country to rebuild its reputation or brand after a crisis.

This is why mitigation and prevention are an essential component of crisis communications. Mitigation and prevention measures mean being crisis-ready, and involve various measures such as continuous communication about innovations, new systems, cooperation, and crisis response partnerships, among others.

For the tourism sector, being crisis-ready calls for multi-stakeholder planning. One important preparatory step is identifying and understanding the needs of stakeholders in each part of the process — prior to, during, and after a crisis. This is why it is imperative that tourism industry stakeholders from both public and private sectors participate in the planning and management of crisis situations.

This also means that crisis communication protocols need to be in place. How are crisis situations escalated? What are the first steps that we need to do once we receive reports of a crisis situation? Do we know who are the first offices — may it be from the public and private sector, to contact when a crisis strikes? Is there a process in place and on paper, so that it can easily be cascaded, to communicate to tourists once crisis strikes? Needless to say, connections should be in place between tourism industry stakeholders and government officials at various levels.

During the crisis period, the immediate priority is to demonstrate exceptional crisis management capabilities to minimize losses, ensure tourists’ safety, and limit excessively negative media perceptions. This means search and rescue should be organized, efficient, if not fast. There should be safe shelter for victims and tightened security around touristic areas, as the return of tourists to their home countries is facilitated. We have to bear in mind that the success of initial panic containment and crisis management efforts can have a great impact on the perception of the crisis, especially for the tourism sector.

The third measure is perception management. Negative, exaggerated media reports should be addressed and wrong information corrected. To do so, government must be accessible to media and provide regular update during a crisis situation.

There must be strong impactful communications to address concerns of tourists and would-be visitors and this should be sustained even after the situation has stabilized. The private sector must play a large part to help communicate and amplify the message of safety and security from the authorities.

Once the situation has been stabilized, measures must be implemented to restore the number of visitors. One way is to incentivize tourism demand by reducing prices of products and services. This was one of the steps taken by Bali after the 2002 bombing, with almost 75% of Bali hotels reducing prices by 37%. Thailand, after the 2014 protests, organized the “Amazing Thailand Grand Sale.”

The second measure is for government to provide support through fiscal policy, low interest rate loans, and promotional trips for tour operators and travel agents, or even foreign media. For example, subsidies can be offered to foreign air carriers willing to introduce new destinations for their passengers. Levies on unfilled seats can also be reduced to discourage airlines from cutting flights, which was done by Egypt. Thailand, following the 2010 riots, announced tax incentives for companies hosting domestic international trade shows and training seminars.

The country can also look to other possible sources of tourists. For example, Bali diverted its focus from its traditional Western holiday makers to tourists from Japan and Taiwan. Egypt granted Indian tourists, historically not major visitors of the country, visas on arrival and launched a direct flight between Cairo and New Delhi.

A sustained communications campaign is also essential. While it may initially focus on concerns of tourists, the campaign may eventually evolve to highlight positives such as other possible tourist areas, new innovations or systems being established, increased security, partnerships with foreign governments and the private sector, promos and other softer types of destination communication, among others.

Political stability and safety are prerequisites for tourism. We now have more savvy travelers who do research on destinations. Travel bloggers and other online influencers now make videos about countries. Our messages of safety and security must be captured by these individuals as well.

In all this, we have to remember that crisis communications is a continuous effort that stakeholders need to consciously and proactively manage, long before a crisis emerges.

 

Junie del Mundo is the Chair of the M.A.P. CEO Conference Committee and the CEO of the EON Group, a fully-integrated communications agency. EON Group also spearheads thought leadership initiatives including the Philippine Trust Index (PTI), a multi-awarded proprietary research that looks into Filipinos’ trust in society’s institutions.

map@map.org.ph

junie.delmundo@eon.com.ph

http://map.org.ph

China races to prevent environmental disaster after Iranian tanker sinks

BEIJING — Chinese ships scrambled Monday to clean up a massive oil spill after an Iranian tanker sank off China, raising fears of devastating damage to marine life.

The Sanchi, carrying 136,000 tons of light crude oil from Iran, went under on Sunday after a new and massive fire erupted, sending a cloud of black smoke as high as one kilometer (3,280 feet) above the East China Sea.

The bodies of only three of the 32 crew members have been found since the vessel collided with the CF Crystal, a Hong Kong-registered bulk freighter, on January 6, sparking a fire that Chinese rescue ships struggled to extinguish.

Iranian officials said there was no hope of finding survivors among the crew of 30 Iranians and two Bangladeshis, prompting grief and anger among families of the sailors in Tehran.

The search and rescue effort was canceled and a clean-up began after a fire on the sea surface was finally extinguished on Monday, state broadcaster CCTV reported.

Two ships sprayed chemical agents aimed at dissolving the oil, CCTV said. The spill was 11.5 miles long and up to 4.6 miles wide and located east of the submerged ship, it added. This would amount to an area of some 50 square miles (129 square kilometers).

“This (clean-up) work is one of our focuses. It is also a priority area of our efforts. No one wants to see a large-scale secondary disaster,” said foreign ministry spokesman Lu Kang, adding that the cause of the accident was under investigation.

Alaska-based oil spill consultant Richard Steiner called the accident “the single largest environmental release of petroleum condensate in history.”

“Given the poor condition of the hull of the ship after a week of explosions and fire, it is my assumption that none of the cargo holds or fuel compartments remain intact, and thus all of the condensate and fuel has been released,” Steiner told AFP.

Even if only 20% of the vessel’s cargo was released into the sea, it would still be an amount about equivalent to Alaska’s disastrous 1989 Exxon Valdez crude oil spill, he said.

“I don’t know of any condensate spill into a marine environment larger than 1,000 tons, and most that we know of have been less than one ton,” he said.

The Sanchi’s own fuel tank was able to accommodate some 1,000 tons of heavy diesel, according to Chinese media.

‘WORST SITUATION’
On Sunday state broadcaster CCTV cited Zhang Yong, a senior engineer with China’s State Oceanic Administration, as playing down environmental concerns.

The Sanchi’s light crude would have “less impact on the ocean” than other kinds of oil, and minimal impact on humans given how far offshore the incident occurred, he said.

The accident happened 160 nautical miles east of Shanghai.

But the sinking of the ship before more oil had a chance to burn off was “the worst situation” possible, Ma Jun, director of the Institute of Public and Environmental Affairs, told the Global Times newspaper.

“The condensate oil, a kind of ultra-light oil on Sanchi, is different than other types of crude oil and is poisonous to marine life,” he warned.

Unlike crude, condensate does not form a traditional surface slick when spilt. Instead, it generates a toxic underwater plume of hydrocarbons invisible from the sea surface.

Whales, porpoises, seabirds, fish, and plankton in contact with these hydrocarbons in the East China Sea will either die quickly or develop “sub-lethal injuries” such as physiological impairment, reproductive failure and chronic diseases, said Steiner.

The region is also a crucial spawning site for many large fish species, whose eggs and larvae have “undoubtedly been exposed” to the toxic compounds, he said.

“Just because there is no traditional surface slick does not mean there is minimal impact. While the toxic phase of the spill may only last a few months, the injury to populations could persist much longer,” he said.

He slammed governments for failing to gather environmental data more quickly.

“As no one has been conducting a scientific assessment of (the environmental impact), the governments and ship owners are likely to claim, erroneously, there was limited damage.” — AFP

Lack of effort on rebounding, faster teams NLEX’s concern

FOR the second straight game, the NLEX Road Warriors were clobbered in the battle of the boards and beaten in their own kind of running game.

The result had the Road Warriors crashing to their second straight loss after winning the first two games in the PBA Philippine Cup and head coach Yeng Guiao and the team’s new star player, Kiefer Ravena, agreed they need to address the problems as fast as possible.

“We’re a little concerned since we lost the last two games in similar fashion. We were not rebounding the way we should. We lost rebounding by -19 in this game. Then, the last game, we lost rebounding by -9 only on the offensive boards. So, I think that’s something we should fix before our game on Friday,” Mr. Guiao said.

“One thing we’ve also noticed is that we’re beaten in our own game. We’re supposed to be the running team, but the teams that beat us are outrunning us. That’s another thing we have to break down and see what the problem is.”

Against the Magnolia Hotshots, the Road Warriors lost the rebounding battle, 61-42. In their previous loss to the Phoenix Fuel Masters, NLEX also gave up nine more rebounds to its opponent.

Mr. Ravena shared the same observation, but mentioned that rebounding is not just about timing in getting the ball but also about effort.

“Coach Yeng doesn’t want this kind of losses where we lacked effort. We were outrebounded, 19 rebounds. But it’s all about effort. That’s one thing Coach Yeng doesn’t want to see. You can play games by shooting bad, but Coach Yeng doesn’t want us to play with lack of effort,” added Mr. Ravena, who played a career-game, finishing with 31 points four rebounds and five assists.

But not even Mr. Ravena’s breakout offensive performance can carry the Road Warriors to victory and Mr. Guiao thinks his prized rookie will need the support of his teammates for them to win more games.

“Kiefer played a great game, offensively. But that’s not our style of play. We don’t really want one player to take over the game offensively and tried to bring us or carry us on his shoulders for us to win. But of course, sometimes, you don’t have a choice. If all your other offensive options are not working, we just have to go to what is working. In this situation, it was Kiefer,” said Mr. Guiao.

“I told the team, if we have to do it that way, we don’t have to win too many games. With our system, we always won more games when more people got involved and more people scored in double figures. Kiefer played a great game offensively but he didn’t get enough support from the rest of the team. We’ll just take these as our lessons and hope that by Friday,” added Mr. Guiao. — Rey Joble

Phivolcs: Mayon eruption possible ‘within weeks or days’

THE PHILIPPINES’ chief volcanologist warned on Monday of a possible hazardous eruption at Mount Mayon “within weeks or even within days,” as magma continued to pile up at the summit of the country’s most active volcano. The 2,462-meter (8,077-foot) high volcano, a tourist attraction in central Albay province because of its near-perfect cone shape, spewed ash and burning mud and rocks over the past two days, forcing more than 3,000 residents to evacuate from nearby villages. It showed a bright crater glow on Sunday, signifying lava had started to flow from the crater. Renato Solidum, chief of the Philippine Institute of Volcanology and Seismology (Phivolcs), described Mayon’s current activity as a non-explosive magmatic eruption, but he would not rule out a more dangerous volcanic explosion in coming days. Phivolcs raised the volcano alert to level 3 late on Sunday after detecting the lava flow. Mr. Solidum said raising the alert to level 4, under which the danger zone would be expanded and a hazardous eruption could happen within a few days, depended on how Mayon behaved next. Level 5 indicates an eruption is in progress. — Reuters