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Fiscal sustainability: Don’t drop the ball

A few days ago, no less than the Bureau of the Treasury in a press release reported that the total outstanding debt of the National Government (NG) reached P15.69 trillion, rising by some P206.5 billion in one month. The NG incurred loans with a mix of 69% domestic and 31% external.

The NG borrows from the domestic capital markets by selling government securities through accredited financial institutions for their clients and for their own accounts. On the other hand, the NG borrows from various sources including development partners like the World Bank and the Asian Development Bank for both program and project loans. Since these development loans are limited to complete the NG’s budget support, global bonds are also sold in the international capital markets.

Last Friday’s broadsheets reported that the Philippines borrowed $2.5 billion in offshore commercial borrowing with maturities ranging from 5.5 years to 10.5 years to 25 years. The NG claimed that benchmark rates have been on the decline due to lower price pressures and expected easing of monetary policy by the US Federal Reserve Board. We can believe the Government’s claim that the tight spreads of those foreign loans are significant wins because foreign funds were accessed rather cheaply to support “economic growth, create quality jobs, increase incomes and reduce poverty.”

National Treasurer Sharon P. Almanza’s point was also correct that when spreads are tight, investors have strong confidence in the country’s creditworthiness and robust growth prospects. Creditors are more convinced that their exposure in government bonds will always be whole.

But two points beg for some explanation.

One, how do such tight spreads create “more fiscal space to flow into transformative investment?”

And, two, how do these loan transactions “further strengthen the Philippine Government’s fiscal consolidation and rapid economic growth?”

To the extent that the NG succeeds in depressing interest payments through tighter spreads, one can argue that some savings are realized. For instance, before the pandemic in 2019, the Philippines incurred interest expense in the amount of P361 billion. Due to the rapid accumulation of loans to fund COVID-19 mitigation, the NG paid interest of almost twice that amount at P628 billion in 2023. In terms of GDP, the Government increased its payments for the cost of money from 1.8% to 2.6%.

If interest on those loans were lower, the NG could have incurred less expense.

Indeed, even as the Philippines has been paying tighter spreads since its upgrade to investment credit starting 2012 compared to similarly rated, or better rated sovereigns, any enhancement would represent some savings for the country. Tighter spreads could come from, for instance, favorable credit ratings from the major credit rating agencies like Moody’s, S&P, and Fitch. Japan’s R and I is also considered by investors. They regularly assess various financial ratios to establish the sovereign’s liquidity and solvency based on its regulatory environment and policy reforms.

Any savings realized represents more public resources at the disposal of the NG, more logistics to finance investment in human capital as in stronger public health and higher quality education. Investment in hard infrastructure that enhances connectivity in this archipelagic country also builds solid capacity for higher and more sustainable economic growth. That is definitely transformative.

Moreover, banks and other lenders also use credit ratings to scrutinize the creditworthiness of private corporations floating their own bonds in the global market. This is part of their fund-raising activities when they contemplate expanding their operations or branching out to other business lines. Lower borrowing costs certainly would help their finances. Brisk business activities are definitely transformative.

When sovereigns like the Philippines are able to reduce their interest payments, there is more in the budget for infrastructure and social services. At this time when the NG is aspiring to expand its fiscal space by, among others, fiscal consolidation, tighter spreads are indispensable. When the NG has opted not to consider new tax measures, or impose higher tax rates, tighter spreads are more than helpful. If the Supreme Court decides, for instance, to declare as unconstitutional the Department of Finance’s directive to sweep all “unused” funds of government owned and controlled corporations (GOCCs) like the Philippine Health Insurance Corp. and the Philippine Deposit Insurance Corp. — better known as PhilHealth and PDIC, respectively — any reduction of spreads by a single basis point is as precious as gold.

There is no better time for having lower spreads than today. Revenue effort has been stagnant as still water. Before the pandemic, revenue as a share of GDP stood at 16.1%. Last year, it was even lower at 15.7%. Without tax measures, revenues would have a hard time funding ambitious infrastructure programs from Luzon to Visayas to Mindanao, or to ensure meaningful investment in human capital. How does one think about consolidating public finance without tax measures, or simply relying on sleeping funds from GOCCs which, in the first place, largely originated from government subsidies? It is no more than a repurposing of public money without additionality.

It should be no puzzle anymore that in the same breath that a significant dollar bond was successfully issued last week, the NG was talking of more and cheaper funding. Not a small amount of hope is also pinned on the Bangko Sentral ng Pilipinas’ (BSP) sustained easing of monetary policy because it curtails borrowing cost of government, a price leading act no less.

Of course, the NG should be forewarned that the stock of debt is fast accumulating. Before the pandemic, the NG debt was comfortably at P7.7 trillion or only 39.6% of GDP. Thanks to COVID-19, and the Pharmally scandal perhaps, NG debt multiplied like crazy. At the end of 2023, public indebtedness stood at P14.6 trillion or, yes, 60.1%, or half as much. At the end of July 2024, NG debt reached a new high of P15.7 trillion, probably close to 61%.

Based on BSP data, the country’s foreign debt has been exhibiting a parallel trend. In 2019, external debt was only $83.6 billion when the country’s gross international reserves (GIR) tipped the scale at $87.8 billion. At the end of last year, a reversal became obvious. External debt rose to $125.4 billion while the GIR rose to only $103.8 billion. End-March 2024 foreign obligations continued to pile up at $128.7 billion, matched by the latest available data on foreign exchange reserves at $106.7 billion for July 2024. The saving grace is that in terms of imports of goods and payment of services and income, GIR remained steady at just less than eight months.

If growth stalls or imports start to surge, our debt sustainability may be ultimately unhinged as much as our reserve adequacy. It pays to know the markers of sustainable indebtedness, or comfortable reserves cover.

Our fiscal authorities are fully aware that the country’s debt sustainability can be preserved, or the breathing space prolonged. It starts in the Palace, and Congress can pick it up — that push for good governance in the budget process. Sensible and progressive tax measures, perhaps on wealth, minimizing unprogrammed appropriations or elimination of any semblance of pork barrel, prohibiting congressional insertions up to the bicameral conference, stronger and uncompromising oversight on public expenditure complete with scorecards of deliverables, eagle-eyed auditors from the Commission on Audit, and unmitigated access to the Ombudsman and Sandiganbayan — let’s consider them all as a package gift wrapped in political will, strong political will.

The point is to aim for higher growth with as little fiscal drag as possible, minimize the cost of debt financing and, over time, reduce the size of public debt. No rocket science is needed to establish that a lower fiscal deficit means lower stress on public resources. Talks about gains in productivity in the public sector should be pursued.

It is not too much to expect that no one drops the ball this time.

 

Diwa C. Guinigundo is the former deputy governor for the Monetary and Economics Sector, the Bangko Sentral ng Pilipinas (BSP). He served the BSP for 41 years. In 2001-2003, he was alternate executive director at the International Monetary Fund in Washington, DC. He is the senior pastor of the Fullness of Christ International Ministries in Mandaluyong.

Oasis add London dates to comeback tour due to ‘phenomenal’ demand

OASISINET.COM

LONDON — Oasis announced two extra concert dates on Wednesday for their comeback tour of Britain and Ireland due to “phenomenal” demand from fans desperate to see the band live for the first time in 15 years.

The group, whose debut album Definitely Maybe was released 30 years ago, split in 2009, when lead guitarist and main songwriter Noel Gallagher said he could no longer work with singer Liam after a string of public spats between the brothers.

The band initially announced 14 shows, with the first due to take place in Cardiff in July 2025, followed by nights in Manchester — where the band was formed in 1991 — London, Edinburgh, and Dublin.

Oasis added three UK dates to the tour last week with extra concerts in Manchester, London, and Edinburgh. It has now added two more concert dates in London, the band said on X.

Fans waited long hours in virtual queues last weekend to get their hands on tickets, only to find that prices had been hiked as part of a “dynamic pricing” scheme.

“Tickets will be sold by a staggered, invitation-only ballot process,” the band said. “Applications to join the ballot will be opened first to the many UK fans who were unsuccessful in the initial on sale with Ticketmaster.”

In a statement issued to PA Media, and cited by the BBC, the band said decisions on ticketing and pricing were the responsibility of promoters and management.

Oasis “at no time had any awareness that dynamic pricing was going to be used” in the sale of tickets for the initial dates, the band said.

Many fans who waited for more than three hours thinking they would pay the initially advertised rate of £148.50 ($195.10) ended up paying more than double at £355.20. — Reuters

Prime Infra taps LANDBANK for P5-billion loan

RAZON-LED Prime Infrastructure Capital, Inc. has inked a P5-billion loan agreement with Land Bank of the Philippines (LANDBANK) to partially finance the capital requirements of its water, energy, and waste management infrastructure projects.

“This partnership with LANDBANK is a significant step forward in our commitment to developing sustainable and resilient infrastructure,” Prime Infra President and Chief Executive Officer (CEO) Guillaume Lucci said in a statement on Thursday.

Mr. Lucci said that the loan agreement will enable the company to accelerate the progress of its projects in “sustainable energy, water supply, and waste management,” which are its three core markets.

“We are excited to embark on this new partnership with a recognized leader in building critical and socially relevant infrastructure. Our common goal of enhancing lives and fostering resilient economies makes this loan facility a truly mutually beneficial endeavor,” LANDBANK President and CEO Lynette V. Ortiz said.

“Certainly, we’re very supportive of your projects. Sustainability is a key priority and [a] mandate for LANDBANK, and we’re looking forward to further growing this relationship,” she added.

Prime Infra-led WawaJVCo said that its Upper Wawa Dam project — the second phase of the Wawa Bulk Water Supply project — has started the impounding process.

The project would provide water supply of up to 710 million liters per day, benefiting over 700,000 households. The company is targeting to commence commercial operations by the end of 2025.

In May, Prime Infra said that its two pumped storage projects worth $7.6 billion have been certified as “energy projects of national significance” by the Department of Energy, which would qualify them for expedited permit processing.

The Pakil Pumped Storage Power project will have a storage capacity of 14,000 megawatt-hours (MWh) daily and generating output of 1,400 megawatts (MW).

The Wawa Pumped Storage project will have a storage capacity of 6,000 MWh per day and a generating output capacity of 600 MW.

Both projects will start operating by 2030.

For energy, Prime Infra recently inaugurated two solar power projects: the 64-MW Maragondon Solar Power Plant in Cavite and the 64-MW Tanauan Solar Power Plant in Batangas.

The total capacity is expected to power about 84,000 households and displace over 100,000 tons of coal per year.

In a bid to add supply to the grid, the Malampaya consortium led by Prime Energy Resources Development B.V. is set to drill at least two new wells in the Malampaya gas field next year to deliver new gas by 2026.

Last year, Prime Energy said that it was planning to spend about $187 million for 2024 on the Malampaya Phase 4 project.

In June, Prime Infra’s waste unit inaugurated a P1-billion large-scale and automated materials recovery facility in Pampanga that can accommodate up to 5,000 tons per day of solid waste.

“We take pride that our diverse portfolio of projects not only positions us as a key infrastructure player but also helps contribute to the country’s economic growth and in fostering a more sustainable future,” Mr. Lucci said. — Sheldeen Joy Talavera

In a world of AI, the human touch is important

GREG RAKOZY-UNSPLASH

(This speech was given at the awarding ceremony of the Foundation for Liberty and Prosperity on Sept. 2 at the Manila Polo Club, Makati City. It has been lightly edited for brevity.)

IT IS ALWAYS GRATIFYING to meet talented young Filipinos — be they lawyers or gymnasts — because I get to feel the hope and ambition in our youth. Like yourselves, I was a scholar in my academic life.

When I was about to graduate from college at the Ateneo, I yearned for an MBA degree in the US. Coming home from school one Saturday afternoon, I mustered enough courage to talk to my father and tell him I wanted to get to the MBA program at Harvard or Wharton. I was met with silence. His unspoken message was plain and clear — “hijo, we don’t have the money to send you abroad.”

It was a Procter & Gamble scholarship that allowed me to go to Wharton. I had to earn the scholarship in a national competition. The irony was when I applied with P&G for a job post — I was turned down. Tough luck, right?

Being only 20 years old when I stepped into Dietrich Hall, I didn’t know how cold winters were in Philadelphia — and the suits my dad had made for me proved rather thin for the arctic weather. Seeing the Penn campus totally deserted during my first Thanksgiving was an entirely new experience in loneliness.

I also learned that going straight to graduate school from college at that young age was sub-optimal. My advice is to have about five years of experience in the real world before grad school. As an example, I did merger accounting in Wharton, and knew how to do the sums — but I couldn’t relate the numbers to the real world of business.

Finally, I now know what President Hoover once said about American “rugged individualism.” I prepared my own dinners, did the laundry, managed spending holidays by myself since I had no money to go to New York — all the while competing with the best of the best at Wharton.

CREATIVE ECONOMY AND PROSPERITY
It does occur to me, however, that your grad school experience is likely to be wildly different from my own. For one, there is the age gap of two generations. When I was in high school, the future Attorney Liza Araneta was just about to be born — as well as J.Lo. Only five of you will be taking MBAs; the rest of you are aspiring lawyers. Which is why I’m trying to keep my remarks short. In a room filled with law students and legal luminaries like Chief Justice Artemio Panganiban I’m a little wary of taking too much time — lest one of you bill me for it.

But apart from age and your chosen field of study, the biggest difference between our generations is that you must compete with artificial intelligence. I dare say the battle will be tough. Digital defines almost all aspects of our everyday lives. In fact, when you use digital to describe yourself, you are about 10 years behind the times. So, drop the adjective “digital” — since most everything, everywhere is digital.

Generative artificial intelligence has the capacity to curate huge amounts of data, and create new content — video, audio, and text — which resemble human intelligence. And because its products — even if artificial — are looped back into the system, it can learn and become, over time, more human-like. AI will get smarter over time — so we must be wary of what AI can do now, and more so, what it might be able to do in the future, which leads me to this important point — the nexus between the values this foundation espouses — liberty and prosperity — with artificial intelligence, must be articulated.

Many thinkers believe that the human advantage lies in freedom of thought, creative expression, and Filipinos’ native ability for storytelling — in today’s vocabulary — “marites.” Algorithms are the home court of AI, and these can be rigid and fundamentalist — and we should distinguish ourselves not by competing with them, but by exercising liberty of thought, our talent to think, and combining our creative and innovative powers with AI. This is essential in our continuing pursuit for prosperity.

Just remember this — you will not be replaced by AI per se. You can be replaced by a person using AI.

THE HUMAN TOUCH
Indeed, AI can handle enormous mountains of data and automate repetitive and increasingly complex tasks, but it can’t replace the human touch — our empathy, our ability to connect, and our capacity to navigate through emotions or crises (my helicopter crash!). These are the qualities that will keep you relevant, not just as professionals, but as people. In a world where technology does the heavy lifting, it’s your ability to bring understanding, compassion, and insight to the table that will truly set you apart.

The highs of digital connections, as well as the peaks delivered by the loftiest landmark legal decisions and dissertations, may provide a different version of our world. Now and again, we must learn to return to the pressing needs and the real lives of our communities — to be as humble and realistic as when we first entered grade school. Your greatest challenge is to harness the potential of AI with man’s fundamental right to self-expression — free from restraint, or from the slavery of technology — and address our real enemy — the poverty of our people.

In this digital age — where content is infinite, and TikTok is unli — you must also choose wisely what you pay attention to. These days, deep fakes can be dangerous, despite your education. Be wary of social media bubbles — meet people in person, shake their hands, look them in the eye. And if the need or opportunity arises, extend a helping hand. A real one.

RIGHT TO DREAM
Let me conclude by saying how pleased and encouraged I am by being part of this forum.

But as I take my leave, I ask that you do me just one favor. Exercise your right to dream. Sure, you must face reality. But dream of a future that ought to be — that must be. I want you to be what John F. Kennedy wanted himself to be — “an idealist without any illusions.” You may or may not get there, but you must try. And hold on, and hold out. Don’t just insist on heroes — become one yourself.

Finally, through God’s providence, may each of you travel well that precious journey towards that fact called life, and may your future be worthy of your dreams.

 

Manuel V. Pangilinan sits at the helm of the Metro Pacific Investments Corp. as its chairman and president.

PHL banks’ earnings to remain strong this year

BW FILE PHOTO

PHILIPPINE BANKS’ earnings are expected to stay robust this semester with the Bangko Sentral ng Pilipinas (BSP) kicking off its easing cycle last month, but profit growth may moderate as their margins level off, market analysts said.

Most listed banks’ earnings ended at record levels in the first half of the year and still have room to grow as their net interest margins (NIM) remain high on the back of elevated borrowing rates and low funding costs, First Metro Investment Corp. Head of Research Cristina S. Ulang said in a Viber message.

“The local banking industry’s second-quarter performance showed resilience, with the biggest gainers being BDO Unibank, Inc., Bank of the Philippine Islands (BPI), and Metropolitan Bank & Trust Co. (Metrobank). These banks benefited from strong loan growth, improved NIMs, and robust fee-based income,” Regina Capital Development Corp. Head of Sales Luis A. Limlingan said in a Viber message.

BDO saw its net profit climb by 53.18% to P18.72 billion in the second quarter amid higher net interest earnings. This brought its attributable net income for the first half to P35.25 billion, 11.21% higher year on year.

Meanwhile, BPI’s net earnings grew by 17.5% year on year to P15.3 billion in the second quarter on the back of strong revenue growth, bringing its first-half net profit to a record P30.6 billion, up by 21.5% from the year-ago level.

Lastly, Metrobank booked a net income of P11.61 billion last quarter, up 11.44% year on year, on higher net interest earnings amid an expanded loan book and elevated rates. This brought its net profit for the first semester to a record P23.61 billion, rising by 12.95% from the year prior.

Latest data from the central bank showed that the Philippine banking system’s combined net income stood at P190.26 billion in the first half, rising by 4.1% from P182.76 billion a year prior.

Analysts said the BSP’s move to begin its monetary easing cycle could spur lending activity, which would boost Philippine banks, but also cause their margins to narrow.

The BSP’s policy-setting Monetary Board on Aug. 15 cut its policy rate by 25 basis points (bps) to 6.25% from a near 17-year high of 6.5%, marking its first easing move in nearly four years.

BSP Governor Eli M. Remolona, Jr. has said they could cut rates by another 25 bps within the year. The Monetary Board’s remaining policy-setting meetings this year are on Oct. 17 and Dec. 19.

“Net interest margins are showing signs of plateauing, which was expected. We observed a slight uptick in nonperforming loans, which was more evident in second-tier banks that are focused on high-yield consumer loans. We expect the rest of the year to be more of the same,” AP Securities, Inc. Research Head Alfred Benjamin R. Garcia said in a Viber message. 

Bank margins may continue to erode in the coming months as interest rates decline further, he said.

“Some banks may have been more aggressive in locking in high rates, which may delay this margin erosion, but generally we expect banks to experience some pain before it gets better for them. Eventually, lower margins will be offset by rising loan volumes as lower rates entice more borrowers,” Mr. Garcia added.

“For the rest of the year, continued solid performance is expected, but there’s a good chance that the pace may moderate due to rising competition for deposits and potential loan quality concerns. The recent rate cut, and the possibility of more, should support loan demand but may compress NIMs,” Mr. Limlingan added.

For her part, Ms. Ulang said the lower cost of credit will boost borrowings and investments.

“Banks will push loan volume as the economy grows, with ample opportunities in infrastructure, manufacturing and funding for capital expenditures,” she added. — Aaron Michael C. Sy

Elton John, Angelina Jolie movies among London Film Festival line-up

Saoirse Ronan stars in Blitz. — IMDB

LONDON — From a documentary about Elton John’s final US live shows to Angelina Jolie’s Maria Callas biopic, this year’s BFI London Film Festival promises a star-studded line up that kicks off with a World War Two drama from Oscar winner Steve McQueen.

The London-born director will open the festival for a third time with the world premiere of his movie Blitz on Oct. 9.

It stars Saoirse Ronan as Rita, a London mother who sends her young son George, played by newcomer Elliott Heffernan, to safety in the countryside during the war. But George is determined to return home despite the many dangers ahead.

Vatican-set thriller Conclave starring Ralph Fiennes and Stanley Tucci, Daniel Craig’s Queer in which the former James Bond star plays a drug-addicted American living in 1950s Mexico, and Cannes Festival winner Anora about an exotic dancer who gets involved with a Russian oligarch’s son are also on the program.

Like Craig, Jolie premiered her film Maria at the Venice Film Festival.

“We have a lot of wonderful films that have premiered throughout the year at some of the biggest festivals in the world,” BFI Festivals director Kristy Matheson told Reuters on Wednesday. “And then of course we have 39 world premiere films as well.”

One of those is Joy, starring Thomasin McKenzie, Bill Nighy, and James Norton in a retelling of the birth of the world’s first test tube baby in 1978.

The Apprentice about a young Donald Trump, Pedro Almodovar’s first English-language feature film The Room Next Door starring Tilda Swinton and Julianne Moore, and Nightbitch, in which Amy Adams plays a stay-at-home mother who starts exhibiting canine instincts, are also among the line-up.

Among documentaries screening will be Elton John: Never Too Late about the musician’s return to Los Angeles’ Dodger Stadium and Super/Man: The Christopher Reeve Story, which looks back at the late actor’s rise to fame as the superhero and his life following a horse-riding accident that left him paralyzed from the neck down.

Pharrell Williams’ Lego biopic Piece by Piece will close the festival on Oct. 20. — Reuters

Manila Water unit working on 3 Calbayog projects

PIXABAY

CALBAYOG WATER, a unit of Manila Water Co., Inc., has allocated P60.8 million for three water infrastructure projects in Calbayog City in Samar.

These initiatives aim to provide sustained water supply to 5,025 households, the company said in a statement on Thursday.

Calbayog Water has inaugurated the Pagbalican pump station and 1,500-cubic-meter reservoir rehabilitation project, the San Policarpo Booster pump station, and the San Policarpo-Pagbalican transmission line project, the company added.

“The inauguration marks a significant milestone in Calbayog Water’s mission to deliver exceptional and reliable water services to the communities we serve and a testament to our commitment in fulfilling our service obligations,” said Fernan Barry Bohol, officer-in-charge operations manager of Calbayog Water.

Calbayog Water is a business unit under Manila Water Philippine Ventures, the non-east zone subsidiary of Manila Water.

The projects are expected to benefit customers in the areas of Pagbalican, Dagum, Payahan, Balud, Hamorawon, and Nijaga, which the company said have experienced “low pressure to no water.”

The company said that the increased overall water volume provided by the new system will also benefit East and West Awang, Rawis, Carayman, and Bagacay through supply zoning.

The Pagbalican pump station and reservoir was designed to fill the ground reservoir during off-peak hours and provide additional water during peak demand by using stored water.

However, due to the increased demand in the city, the facility “struggled to maintain its operations, leading to reduced water availability during peak hours,” the company said.

Calbayog proposed setting up the San Policarpo-Pagbalican transmission line project and the subsequent rehabilitation of the Pagbalican facility. 

“The addition of the San Policarpo Booster Pump Station will further enhance the system’s capacity by transferring water directly to the Pagbalican Reservoir, ensuring a reliable supply for the city,” the company said. — Sheldeen Joy Talavera

Seaman awarded $60,000 in disability benefits

U.S. NAVY

THE Court of Appeals ordered Jebsens PTC Maritime, Inc. and Hapag-Lloyd AG to pay $60,000 to a seaman in total and permanent disability benefits, ruling that he was not given a complete medical assessment within the prescribed period.

“Two requisites must concur: (1) an assessment must be issued within the 120/240-day window, and (2) the assessment must be final and definitive,” the 17-page decision written by Justice Edwin D. Sorongon read.

“A review of this case reveals that a complete and definitive medical assessment was not given to the private respondent within the prescribed period; hence, he is entitled to total and permanent disability benefits by operation of law,” it added.

The appellate court’s Sixth Division cited a Supreme Court ruling, emphasizing the company-designated doctor’s responsibility to issue a final and definitive assessment of the seafarer’s disability.

“As the case law holds, a final and definite disability assessment is necessary in order to truly reflect the true extent of the sickness or injuries of the seafarer and his or her capacity to resume work as such,” it added.

The tribunal added that the company-designated physician prepared a Certificate of Work Relation, which only describes the medical conditions the petitioner was diagnosed with.

“The company-designated physician remained mum on whether the petitioner’s meals onboard the vessel could have aggravated his condition… It becomes necessary to expound on this manner, instead of merely making a blanket statement that “petitioner’s work onboard cannot contribute to the development of his illness,” it added.

The company-designated physician said the seaman had inflammatory bowel disease and esophagitis and his work onboard was not related to the development of his illness.

“All told, the company-designated physician’s failure to issue a final and definite assessment within the period prescribed entitled petitioner to total and permanent disability benefits by operation of law,” it said.

The seaman initially argued he was entitled to $104,866 under the Collective Bargaining Agreement (CBA).

The appellate court, however, said he did not claim his medical condition was due to an accident that happened when he was performing his duties aboard his vessel.

This did not satisfy the three requisites laid by the Supreme Court to establish a seafarer’s entitlement to the superior disability benefits under the CBA.

“It is only apt to apply the provisions of the (Philippine Overseas Employment Administration’s Standard Terms and Conditions Governing the Employment of Filipino Seafarers Onboard Ocean-Going Vessels) regarding the amount of compensation for permanent and total disability to be awarded to (the) petitioner,” the tribunal said, explaining the award of $60,000.

The petitioner is also entitled to attorney’s fees and legal interest on his award.

A Labor Arbiter had earlier ruled that his medical conditions were not work-related, and that it was not established that they were developed during his employment.

The National Labor Relations Commission later upheld the Labor Arbiter’s finding. — Chloe Mari A.  Hufana

Inflation rates in the Philippines

INFLATION SLOWED, as expected, to a seven-month low in August due to a moderate rise in food and a decline in transport costs, making the case for the Philippine central bank to deliver more interest rate cuts next quarter to boost economic growth. Read the fulll story.

Inflation rates in the Philippines

Keeping it clean: Self-regulation in the advertising industry

AUSTIN DISTEL-UNSPLASH

Advertising plays a crucial role in shaping consumer behavior, shopping habits and even cultural trends. Evidently, it wields significant influence over public opinion. Because of this power, it has become imperative for the advertising industry to be more responsible in promoting ethical standards; thus the development, promotion and support for self-regulation has become an essential check and balance system in the advertising industry, complementing existing government regulations.

In a nutshell, self-regulation involves the advertising industry setting and adhering to its own standards and guidelines, rather than relying solely on external government regulations. This approach has been widely adopted globally, including in the Philippines, based on the belief that the industry is capable of managing its practices responsibly to safeguard consumers and ensure fair competition.

Typically, self-regulation in advertising involves the establishment of codes of conduct and independent review bodies, and the development and implementation of mechanisms to handle complaints and enforce standards. These systems are crafted to ensure that advertisements developed by industry players are truthful, fair, and respectful of consumer rights addressing concerns such as misleading claims, decency, privacy, and transparency.

THE NEED FOR SELF-REGULATION
Traditional government regulations, while crucial, struggle to keep pace with the dynamic nature of advertising. Self-regulation offers several advantages:

• Agility and Responsiveness: Unlike legislation, self-regulation can quickly adapt to new advertising trends and technologies, ensuring timely enforcement of ethical standards.

• Industry Expertise: Self-regulatory bodies consist of advertising professionals who possess deep industry knowledge, enabling them to develop guidelines that address specific advertising challenges.

• Cost-Effectiveness: Self-regulation is generally more cost-efficient than government-run systems, freeing up resources for both the industry and the government.

• Fostering Responsible Practices: Self-regulation encourages a culture of ethical advertising by promoting proactive adherence to high standards, ultimately building consumer trust.

There have been effective self-regulatory organizations (SROs) around the world that serve as models for the advertising industry.

In the United States, for example, the National Advertising Review Council (NARC) oversees industry self-regulation in tandem with the Better Business Bureau’s National Advertising Division (NAD) in handling and managing complaints about advertising accuracy and truthfulness. The US system allows for efficient review and resolution of disputes to promote and ensure high standards of honesty and transparency in all advertisements.

The United Kingdom has established the Advertising Standards Authority (ASA) which regulates the content of advertisements, sales promotions, and direct marketing. The ASA enforces the Advertising Codes, which apply to all media and require advertisements to be legal, decent, honest, and truthful.

In Sweden, the Advertising Ombudsman (RO) was institutionalized as an independent self-regulatory body that oversees advertising standards, with a strong focus on gender equality and strict regulations on advertising to children.

In Australia, the Code of Ethics is being enforced by the Association of National Advertisers (AANA) while the Advertising Standards Bureau (ASB) adjudicates complaints, ensuring that advertisements adhere to community standards.

Based on their practices, we can identify several features that make self-regulation a success in the enforcement of ethical standards and practices. Among others, these include:

• Clear and Comprehensive Codes: Well-defined codes of conduct that outline ethical principles and provide guidance for advertisers are essential.

• Independent Complaint Handling: A fair and impartial process for handling complaints from consumers and competitors is crucial for maintaining public trust.

• Education and Awareness: Self-regulatory bodies play a role in educating advertisers and the public about the importance of the codes.

• Sanctions and Enforcement: Systems with clear consequences for violations, ranging from warnings to public censure, help deter non-compliance.

Based on global experiences on self-regulation, some limitations have also been observed.

Practitioners have noted that existence of industry bias, with critics arguing that self-regulatory bodies may be seen as lenient towards industry members and therefore more hesitant to impose stricter sanctions. Others argue that self-regulatory bodies lack a stronger enforcement power owing to the absence of legal authority to enforce their decisions as they only rely primarily on persuasion and moral pressure. On top of these, most self-regulatory systems do not seem to adequately represent the concerns of consumers and the broader public interest.

SELF-REGULATION IN THE PHILIPPINE ADVERTISING INDUSTRY
Self-regulation in the Philippine advertising industry is a successful system — a true testament to the collective efforts of stakeholders to promote ethical advertising practices, protect consumer interests, and maintain industry standards. Led by the Advertising Standards Council (ASC), self-regulation in the Philippines has necessarily navigated, managed, and overcome challenges, in uphold the principles of responsible and ethical advertising.

The ASC, established to oversee the self-regulation of advertising content, operates on a foundation of promoting honesty, decency, and fairness in all advertising materials. It is guided by a comprehensive set of guidelines that cover various aspects of advertising, including truthfulness, social responsibility, and the portrayal of persons. The establishment of these guidelines reflects a consensus among industry players on the importance of maintaining consumer trust and upholding ethical standards.

KEY ACHIEVEMENTS OF THE ASC
• Effective Pre-Clearance System: One of the cornerstones of ASC’s success is the pre-clearance system. This system requires all advertisements to be reviewed and approved before airing or publication. This proactive approach ensures that all advertising content complies with established guidelines which in turn effectively minimize the airing of misleading or offensive advertisements.

Industry-Wide Participation: The ASC and its initiatives are widely supported by the advertising industry, including advertisers, agencies, and media companies. This collective commitment and widespread support are deemed crucial in enforcing the guidelines and fostering a culture of responsibility among the players and practitioners.

• Adaptability to Societal Values: The ASC has been successful in reflecting changing societal values and norms in its guidelines. The organization’s responsiveness is widely welcomed in the industry as it ensures that advertising content remains relevant, adaptive and respectful of Filipino sensibilities and cultural idiosyncrasies — which further ensures consumer trust.

• Complaint Handling and Enforcement: In ASC, there is a robust mechanism for handling public complaints about advertising content which is a clear demonstration of its commitment to accountability. It strictly adheres to transparent procedures when it reviews and addresses complaints, taking necessary actions to correct violations and incursions, which may include withdrawing the advertisement or requiring modifications of the advertisements submitted for review and approval.

• Education and Advocacy: Admirably, ASC goes beyond regulation because it engages in educational initiatives aimed at raising awareness among advertisers and the public about responsible and ethical advertising practices. It conducts workshops, seminars, and campaigns to further contribute to a deeper understanding of the ASC guidelines and the importance of ethical advertising in the Philippines.

CHALLENGES
While the ASC has achieved significant success, the self-regulatory body is facing significant challenges, especially in managing new advertising realties in the digital era.

• Digital and Social Media Advertising: One of the major challenges is the rapid evolution of digital platforms that has so far introduced new complexities in advertising. The surge of social media use and advertising and the massive adoption of influencer marketing are necessitating much-felt updates to existing guidelines. To date, the ASC is fully cognizant of these challenges and has started to address them by evolving its rules to cover digital advertising and engaging with digital platforms to ensure compliance.

• Enforcement and Compliance: There is still some room for improvement in enforcing compliance, particularly after violations are identified. The voluntary nature of self-regulation means that the ASC relies heavily on the goodwill and responsiveness of its members to follow through on directives, such as withdrawing or modifying non-compliant advertisements.

• Consumer Awareness and Participation: Admittedly, effective self-regulation requires active participation and support from consumers and the general public, who can file complaints and contribute to the monitoring process. However, there appears to be limited public awareness about the ASC’s role and how to lodge complaints which seem to undermine this aspect of self-regulation, potentially allowing some advertisements to go unchallenged by the consumers which may have a different take on the advertisements.

FUTURE DIRECTIONS
To further strengthen self-regulation in the Philippine advertising industry, several steps may be taken:

• Strengthening Digital Advertising Guidelines: The ASC should continue to evolve its guidelines to specifically address the unique challenges of digital and social media advertising. This includes clear rules on influencer marketing, native advertising, and user-generated content.

• Enhancing Enforcement Mechanisms: To improve compliance, the ASC could explore mechanisms for stronger enforcement, such as introducing penalties for repeated violations or establishing a system for tracking compliance post-adjudication.

Boosting Consumer Awareness: Increasing public awareness about the ASC, its role, and how consumers can file complaints is crucial. Campaigns, educational programs, and partnerships with consumer protection agencies can enhance consumer engagement in the self-regulation process.

• Adopting Global Best Practices: The ASC can look to successful models of self-regulation around the world for inspiration. For instance:

o The United Kingdom’s ASA uses technology to proactively monitor online content for non-compliance, addressing the challenge of digital advertising oversight.

o The United States’ NAD encourages transparency and accountability through published case decisions, offering valuable insights into the reasoning behind rulings, which could serve as an educational tool for both consumers and advertisers in the Philippines.

o Sweden’s RO emphasizes gender equality in advertising, demonstrating the importance of aligning advertising standards with societal values and expectations, a practice that could be further emphasized in the ASC’s guidelines.

The self-regulation of the advertising industry in the Philippines faces significant challenges, particularly in the digital age. Addressing these challenges requires a multifaceted approach that includes updating guidelines to reflect the realities of digital advertising, enhancing enforcement mechanisms, increasing consumer awareness and participation, and ensuring uniformity across advertising platforms.

By looking to global best practices, the ASC can find innovative solutions to these challenges, strengthening the self-regulation framework in the Philippines and ensuring that it remains effective in protecting consumers and promoting ethical advertising practices.

 

Dr. Ron F. Jabal, APR, is the CEO of PAGEONE Group (www.pageonegroup.ph) and Founder of Advocacy Partners Asia (www.advocacy.ph).

ron.jabal@pageone.ph

rfjabal@gmail.com

AIA Philippines appoints Teo, Katigbak to board of directors

AIA PHILIPPINES Life and General Insurance Co. Inc. (AIA Philippines) has appointed its President and Chief Executive Officer (CEO) Melita Teo and ABS-CBN Corp. President and CEO Carlo L. Katigbak as directors, it said on Thursday.

“AIA Philippines is delighted to welcome Melita and Carlo to our Board of Directors. Melita’s proven track record in digital transformation and customer experience in a competitive economy like Singapore is a huge asset to the insurance industry in the Philippines. Meanwhile, Carlo’s business expertise and intricate understanding of the local market will help us reach more Filipinos and fulfill our purpose of helping people live Healthier, Longer, Better Lives,” AIA Group Regional Chief Executive and Group Chief Strategy Officer and AIA Philippines Board Chairman Leo M. Grepin said in a statement.

“We are also deeply grateful for the contributions of our former board members, Kelvin Ang, Doris Magsaysay-Ho, and Joaquin E. Quintos IV. Their guidance and leadership have been instrumental in AIA Philippines’ growth and success.”

Ms. Teo, who was appointed as CEO of AIA Philippines in January, has over 20 years of experience in the insurance industry. She previously served as Chief Customer and Digital Officer at AIA Singapore.

“I look forward to bringing more than 20 years of knowledge and industry expertise to the Philippines, where there are many opportunities for insurance. AIA Philippines is committed to being there wherever life takes our customers, while being a steady pillar in the insurance industry. Through my experience in digital transformation and customer-centric strategies, I aim to further enhance AIA Philippines’ ability to respond effectively to the evolving needs and aspirations of Filipinos,” Ms. Teo said.

For his part, Mr. Katigbak was appointed as independent director of AIA Philippines in April. Aside from being president and CEO of ABS-CBN, he also held leadership roles in SkyCable Corp., ABS-CBN Interactive (Digital), and Bayantel Holdings Corp.

They join current directors Gregorio T. Yu and Aurelio R. Montinola III, who were appointed to the board in 2023. Mr. Yu is the chairman of Nexus Technologies, Inc. and is a director at Philippine Bank of Communications, Inc., while Mr. Montinola was the former president of Bank of the Philippine Islands, where he is also currently a director.

AIA Philippines booked a premium income of P12.91 billion in 2023, while its net income stood at P2.66 billion, data from the Insurance Commission showed. — AMCS

Toronto film festival showcases an industry transformed by streaming

Ben Stiller in a scene from Nutcrackers, the opening film of the Toronto International Film Festival. — HOLLYWOODREPORTER.COM

TORONTO — The film industry, including actors, must embrace and adapt to changes that have resulted from the blurring line between streaming services and the big screen, the head of the Toronto International Film Festival (TIFF) said ahead of the event’s opening.

The COVID-19 pandemic transformed the way audiences consume entertainment, and the film industry has had little choice but to go with the flow, TIFF Chief Executive Cameron Bailey said in an interview this week.

“The consequent rise of the streaming services has really changed how films get made and how they reach audiences,” he said. “It means that artists have to adapt as well. The industry has to adapt.”

TIFF, now in its 49th year, returns to Toronto on Thursday, showcasing dozens of movies and their stars. Celebrities including Angelina Jolie, Salma Hayek, Bruce Springsteen, Sydney Sweeney, Selena Gomez, and Robbie Williams are expected on the red carpet.

This year’s festival opens with the world premiere of Nutcrackers, directed by David Gordon Green and starring Ben Stiller as a Chicago real estate developer forced to take in his orphaned nephews.

The 11-day festival pulls in at least 400,000 people every year. Bailey said the large, enthusiastic audience remains one of the festival’s greatest strengths.

“We’re a big street party celebrating film, celebrating the artists, and welcoming the whole world to Toronto,” Bailey said.

In the evolving film economy, festivals such as TIFF are no longer just a showcase for movies but also for television series, Bailey said.

In a typical year, 100 to 130 movies and television series are available for sale at TIFF. While this year’s total is in line with past festivals, streaming platforms will likely buy the majority of these releases, Bailey said.

In a trend that gained traction during the pandemic, when cinemas were shut, some film makers are choosing to release their movies straight to streaming services, skipping theatrical release altogether.

Bailey highlighted the mini-series Disclaimer, starring Cate Blanchett and directed by Alfonso Cuaron, as a prime example of this shift. The series premiered at the Venice Film Festival.

The trend led the Academy of Motion Picture Arts and Sciences to change its rules and allow films released in streaming platforms to be considered for Oscar nominations.

Last year, Bell, a key sponsor for 28 years, ended its partnership with the festival as it decided to shift investments to its core telecom business. TIFF’s lead sponsor is now Rogers, Canada’s other major telecom company, but it signed on for only a single year.

TIFF said its total partnerships have increased by 25% compared to last year, but did not disclose their value.

Additionally, the festival received C$23 million ($17 million) from the Canadian government to establish a marketplace comparable to those at Cannes and Venice.

Bailey describes the marketplace as the first of its kind in North America. It will serve as a North American hub for buying and selling screen-based projects, intellectual property, and immersive and innovative content across all platforms, TIFF said. — Reuters