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Duterte signs law providing incentives for start-ups

PRESIDENT Rodrigo R. Duterte has signed into law a measure seeking to provide tax breaks and remove barriers to the founding of start-up companies.

The measure goes into the books as Republic Act No. 11337, or the Innovative Startup Act, after it was signed on April 26. The Palace released copies of the law on Thursday.

The law qualifies for incentives “any person or registered entity in the Philippines which aims to develop an innovative product, process, or business model.”

“It is hereby declared the policy of the State to foster inclusive growth through an innovative economy by streamlining government and non-government initiatives, in both local and international spheres, to create jobs and opportunities, improve production, and advance innovation and trade in the country,” according to the law.

The law creates the Philippine Startup Development Program led by Department of Science and Technology (DoST), Department of Information and Communications Technology (DICT), and Department of Trade and Industry (DTI).

Under the law, incentives, benefits, and special programs will be established for start-ups and start-up enablers.

The programs, benefits, and incentives will include full or partial subsidies for business registration, application, and permit processing costs; endorsement of the host agency for the expedited or prioritized processing of applications with other government agencies; full or partial subsidy for the use of facilities, office space, equipment, and services provided by government or private institutions; full or partial subsidy in the use of repurposed government spaces and facilities of the host agency as the registered business address; and grants-in-aid for research, development, training, and expansion projects.

Asked to comment, Ramon D. Escueta, director for Energy, Power and Water of the Philippine Chamber of Commerce and Industry, said via e-mail: “With the signing of the President, he brings the country in step with the more developed countries as far as creating an environment for innovation and transformation of the economy for the future. It also sends a message to MSMEs (micro, small and medium enterprises) and to the whole world that the Philippines is willing to adopt a culture of innovation and devote its resources to innovation that will make it competitive in the world markets.”

He added: “It presents a tremendous opportunity for innovators, inventors, startups, incubators, accelerators, academe, and capitalists in the Philippines to develop the necessary ecosystem for development.”

The new law takes effect 15 days from its publication in the Official Gazette and in at least one newspaper of general circulation.

The DoST, DTI, and DICT, in coordination with other agencies are tasked with promulgating the law’s implementing rules and regulations within 60 days from the day of its effectivity. — Arjay L. Balinbin

Mile Long development targeted for this year

THE Department of Finance (DoF) intends to start the redevelopment of the 2.2 hectare Mile Long Property in Makati this year in order to generate rental income for the government, with the proceeds to help fund retirement costs for military personnel, according to Finance Secretary Carlos G. Dominguez III.

“I hope we can start the process before the year end,” Mr. Dominguez said in a text message to BusinessWorld.

In 2017, President Rodrigo R. Duterte said that he wanted more production out of a government asset like the Mile Long property, which had been leased to Sunvar Realty Development Corp. owned by the Rufino and Prieto families, for 14 years, generating no revenue for the government.

The President said that if sold, the property could generate funds to build housing for soldiers.

The DoF initially disclosed its plans to sell a portion of the property, but later on said in 2018 that it would rather redevelop it under the Bases Conversion Development Authority (BCDA).

Mr. Dominguez clarified in the text message that “The plans were modified after it was determined that this asset could be developed as a mixed-use rental property with the income assigned to support the retirement fund for military personnel.”

“We are not selling any property of the government. The only property we are selling are those that are from the PDIC (Philippine Deposit Insurance Corporation). That’s from the banks that went bankrupt, and the PDIC has to sell those properties to recover what they spent. And also, what is with the PMO (Privatization Management Office). But otherwise, [there is] no intention of selling any other property,” Mr. Dominguez said in a phone call.

Mr. Dominguez said that the funds Mile Long will generate when redeveloped will not be used to build housing for soldiers but rather serve “as a source of continuing income for the retirement fund.”

In a statement in the previous day, the DoF said that it has earned P142.6 million from the Mile Long property which it took over from Sunvar in August 2017.

In the statement, the DoF’s Privatization and Management Office (PMO) said that the property is earning around P6.7 million on average per month. According to the Department, Mile Long has 128 establishments occupying 219 of its 309 units as of June, for a 71% occupancy rate.

The PMO said that the government is also earning from the lease of three Mile long parking areas. — Reicelene Joy N. Ignacio

Tax Academy completes design of coursework for BIR, BoC

THE Department of Finance (DoF) said it has developed courses for current and future employees of the Bureau of Customs (BoC) and Bureau of Internal Revenue (BIR) under the Philippine Tax Academy (PTA).

In a statement Thursday, the DoF said the PTA has developed 14 mandatory online courses for the new hires of BoC, as well as refresher courses for BoC’s current employees.

Mandatory online courses for BoC employees include Customs Management and Administration; Tariff, Customs and Related Laws, Rules and Regulations, and Procedures; and Assessment and Revenue Collection, among others, DoF Chief Economist Gil S. Beltran said in the statement.

Mr. Beltran added the PTA is also completing training courses for the Bureau of Local Government Finance (BLGF) Institute and executive courses on revenue mobilization for BoC and BIR officials.

“We have also identified 23 courses as drivers of revenue mobilization to be delivered half-day as executive lecture series for regional directors and above of the BIR and BoC,” Mr. Beltran reported during a recent DoF Executive Committee (Execom) meeting.

The executive courses will tackle Assessment and Revenue Collection; Customs Management and Administration; Tax Administration; International Tax Affairs; Fiscal Policy Formulation; and Public Finance Management Compliance.

Mr. Beltran said resource persons for these courses will be former and present DoF officials as well as industry experts.

Mr. Beltran was instructed by Finance Secretary Carlos G. Dominguez III to prepare lectures for treasurers of local government units (LGU) who are under the supervision of the Finance Department through the BLGF.

These courses will be uploaded online to enable LGU treasurers to access the lectures remotely.

“The PTA has set a training course on Real Property Compliance and Schedule of Market Values for BLGF employees as well as a Local Government Finance Executive Course for newly-elected officials, both in August,” Mr. Beltran said.

The PTA, as provided under Republic Act 10143, is “a learning institution for tax collectors and administrators of the government and selected applicants from the private sector.”

The law provides that officials and personnel of BIR, BoC and BLGF undergo re-tooling, enhancement seminars and training. Meanwhile, all applicants for these bureaus must also pass basic courses before they can be hired. — Karl Angelo N. Vidal

USAID provides additional P234M for Marawi rehab effort

THE United States Agency for International Development (USAID) has committed an additional P234-million ($4.5 million) worth of funding to assist the Marawi recovery effort, the US Embassy said.

The Embassy noted that the US government’s contribution to Marawi’s rehabilitation is now at P3.4 billion ($63.6 million.)

“The US government remains committed to supporting the Philippine government in helping restore normalcy in the lives of the Filipinos affected by the Marawi conflict,” US Ambassador to the Philippines Sung Y. Kim was quoted as saying in a statement Thursday.

“This new assistance reflects the strong bond between the US and the Philippines as friends, partners, and allies.”

The USAID funding will assist approximately 50,000 internally-displaced persons in Marawi and 9,000 in Maguindanao.

This will be used particularly to provide emergency shelter assistance to 2,600 individuals, in addition to 33,000 individuals the USAID previously helped.

The agency also committed to expand water and sanitation services and improve the environment for women and children in Marawi City and Lanao del Sur.

The US government has so far provided livelihood assistance to almost 7,500 displaced households, water supply to more than 6,000 displaced persons, and education to over 30,000 people.

Its programs are also geared towards enhancing job skills among young people to help them attain livelihoods.

MSMEs sign up for resiliency plan

MICRO, small and medium enterprises (MSMEs) have signed on to a government plan that promotes the sector’s resiliency in the face of calamities.

Trade Undersecretary Zenaida C. Maglaya led the signing of a memorandum of agreement (MoA) for the 2019-2022 roadmap for MSME disaster resiliency, which continues the objectives of a previous 2016-2018 plan.

“It’s really sustaining the efforts and building on the momentum that we’ve started… May guidebook na kami, kung may guidebook, dapat niyan tuloy-tuloy na ’yung capacity building, (We now have a guidebook, which means we need to continue with capacity building),” Ms. Maglaya said in an interview during the 2019 National Summit on Strengthening MSME Disaster Resilience in Pasay City Thursday.

The National MSME Resilience Core Group also launched the MSME Guide to Disaster Resilience at the summit.

The book aids MSMEs in drafting business continuity plans, ensuring that they can go on even in the face of disasters.

Ms. Maglaya said the book incorporates lessons learned from Super-typhoon Yolanda in 2013.

Kasi ang nangyari sa Yolanda, tinamaan ka man o hindi ka man tinamaan, wala kang source of raw material dahil tinamaan ’yung mga plantations kung saan ka kumukuha ng (raw material) or kaya ’yung labor force mo, tinamaan ’yung mga bahay-bahay (Regardless of whether or not a business was directly hit, the super-typhoon affected sources of raw materials and worker housing)… So all these you have to prepare for.”

The event saw the launch of a mobile application for Business Continuity Planning (BCP) called Katatagan in a Box. — Katrina T. Mina

Fertilizer prices rise in June year on year

THE average price of four grades of fertilizer increased year on year in June, the Philippine Statistics Authority (PSA) said.

The average price of Urea fertilizer increased 12.9% year on year to P1,139.78 per sack, and fell 0.7% compared with the previous month.

Month on month, prices fell in 11 regions. The highest price recorded was in the Autonomous Region in Muslim Mindanao (ARMM) at P1,295.33, while the lowest price was in the Ilocos Region at P1,008.50.

The price of complete fertilizer rose 3.7% year on year to P1,150.18, but fell 0.3% month on month.

Price decreases were recorded in nine regions. The highest price was P1,336.67 in ARMM. The lowest price was P1,034.80 in South Cotabato, Cotabato City, Cotabato Province, Sultan Kudarat, Sarangani and General Santos City (Soccsksargen).

The price of ammosul fertilizer rose 6.8% year on year to P633.26. It rose 0.2% from a month earlier.

Eight regions recorded higher prices during the month, led by ARMM at P884.17. The lowest price was in Soccsksargen at P550.00.

The price of ammophos fertilizer increased 7.6% to P1,000.75, year on year, and rose 0.4% against the previous month.

Prices increased in eight regions, with the high recorded in ARMM at P1,223, and the low of P932 in the Ilocos Region.

ERC sets ‘maximum stable load’ as basis for computing installed capacity

THE Energy Regulatory Commission (ERC) said it will base its measurement of installed generating capacity on individual plants’ “maximum stable load,” making it the starting point for computing market share limitations as required by law.

Based on the maximum stable load, or the maximum demand in megawatts that a power generating unit can reliably sustain for an indefinite period, the commission estimates the Philippines’ installed generating capacity at 21,803,100 kilowatts (kW), limiting each entity’s installed generating capacity (IGC) to 5,450,775 kW or no more than 25% of the total.

“The same shall remain and shall be strictly enforced and implemented until the next adjustment thereto which may be on or before the 15th day of March of 2020 and every year thereafter and/or as the need arises,” the ERC said in a resolution.

For Luzon, the market share limitation (MSL) was set at 4,605,247 kW or no more than 30% of the main island’s set installed generating capacity as called for under the ERC resolution.

In the Visayas and Mindanao, the market share limit was 909,437 kW and 1,026,245 kW, respectively.

The limits were based on 2019 installed generating capacity set by the ERC, which placed the Luzon total at 15,350,824 kW.

For the Visayas and Mindanao, the installed generation capacity was set at 3,031,458 kW and 3,420,818, respectively.

The ERC is authorized under Sec. 45 (a) of Republic Act No. 9136 or the Electric Power Industry Reform Act of 2001 (EPIRA) to set the numbers annually to prevent a person, company, related group or independent power producer administrators, singly or in combination, to own, operate, or control more than 30% of the IGC per grid, and 25% of the national grid.

In line with the EPIRA provision, the ERC issued Resolution No. 26, Series of 2005, which set the guidelines for the determination of installed generation capacity for each grid and the national grid, or the high-voltage backbone system of interconnected transmission lines, substations and related facilities.

The IGC is the sum of the maximum capacity of the generation facilities that are connected to the transmission system or distribution system that forms part of a particular grid.

The ERC mandate is to promote free and fair competition in the generation and supply of electricity to achieve greater operational and economic efficiency and to ensure consumer protection and enhance the competitive operation of the markets for generation and supply of power.

The resolution comes as power generation companies revisit their projects in view of the Supreme Court decision requiring all power supply agreements (PSAs) forged after June 30, 2015 to undergo a competitive selection process (CSP) to arrive at the least-cost power for consumers.

On Thursday, consumer advocate Laban Konsyumer, Inc. (LKI) called on power generators to bid to ensure adequate power supply and at the least cost to meet growing electricity demand.

In a statement, LKI President Victorio Mario A. Dimagiba said it is “imperative that we add to our current power supply situation.”

“Unfortunately, we have had more red and yellow alerts this year than in the past five years. We are already more than three years too late according to our energy timetable. It is important that CSP is undertaken and implemented immediately, and invitations to all bidders begin. The CSP process will ensure that the much needed power supply will be provided at the least cost possible, which will in turn benefit consumers. CSP itself was designed to ensure the best bids and the least cost to the consumers,” he said.

He added that all power suppliers must participate in the selection process.

“CSP allows for the bidding of all power generators. The more power plants, the better … it is not the time to block power generators from bidding. We must encourage all interested parties to participate in CSP and bidding to save our country from a power situation crisis,” he said. — Victor V. Saulon

Sugar output flat in late June; 2020 industry dev’t budget P500M

SUGAR production as of the fourth week of June was little changed, rising 0.02% year-on-year, the Sugar Regulatory Administration (SRA) said.

The agency reported that as of the fourth week, sugar production was 2.071 million metric tons (MMT), up from 2.070 MMT a year earlier. This is equivalent to 41.42 million 50-kilo bags, compared with 41.41 million a year earlier.

The crop year for sugar starts every September and ends in August.

Demand for raw sugar declined 17.37% to 1.72 MMT.

Total sugarcane milled fell 8.25% year-on-year to 21.74 MMT.

Refined sugar output fell 9.50% year-on-year to 792,576.35 MT.

The millgate price fell 20.48% to P1,532.10 per 50-kilo bag. The retail price was stable at P45 to P50 per kilo, but was lower against the price of P55 to P64 a year earlier.

The SRA added that under the Sugar Industry Development Act (SIDA), the authority will be granted a 2020 budget unchanged from the 2019 allocation of P500 million, according to the Department of Budget and Management (DBM).

In a letter to the SRA dated July 11, the DBM said the recommened allocation considers factors like “1) implementation readiness of programs/projects; 2) assessment of absorptive capacity, i.e. disbursement vis-à-vis obligation, using as basis the FY 2018 budget utilization; 3) consistency of the SRA’s programs and projects with the Budget Priorities Framework, the Philippine Development Plan, the Results Matrix, the Public Investment program, as well as SRA’s Strategic Plan; 4) submission of the indicative annual procurement plan; and 5) the result consultations between government-owned or –controlled corporations with stakeholders on the government’s expenditure priorities.”

The National Budget for 2020 will be submitted by the President to Congress within 30 days from the opening of its regular session on July 22. The amount is subject to modification in the course of the legislative process.

Last month, proposals emerged to cut funding under SIDA to P67 million. The Confederation of Sugar Producers (CONFED) said that the industry plans to appeal to Congress to increase this to at least P1 billion. — Vincent Mariel P. Galang

SONA economic numbers

By Bienvenido S. Oplas, Jr.

SELECTED macro-economic data of the Philippines compared to our more economically-stable neighbors in the region.

* The Philippines is the only economy with consistently declining GDP growth rate. Others have up-down or down-up trends.

* The Philippines has the highest inflation rate in the region, 2018 and 2019 Year to date (Ytd., January to May/June).

* The Philippines and Indonesia have high, decline then increase interest rates. Vietnam has the highest but with slight decline trend.

* The Philippines and Indonesia have the worst current account/GDP ratio. Difference is that Indonesia has been in negative territory for several years now, Philippines only in 2018.

The Duterte administration’s ma-croeconomic performance in the last three years is not sterling, not outstanding, and wasted the economic momentum from the previous administration. But at least we are still growing at a high rate above 5%.

Investments and stability of contracts

Much has been said about the need to attract more investments to our country. While we are slowly catching up in terms of foreign direct investments, it is a fact that compared to other countries in the Asia Pacific region, we are less than stellar.

Accepting our mistakes or limitations, recognizing their negative impact and beginning a brutal self criticism as a nation can actually liberate us from the “puwede na” or “maayos pa naman” mentality in terms of assessing whether we have indeed attracted the right level and amount of investment in our country.

BINDING CONTRACTS
Key to this discussion is the issue of our country’s respect for stability of contracts entered into with foreign or transnational corporations. This issue is particularly unique to those projects where the initial investment involves huge amounts because of the kind of technology, expertise, and capital needed, and when the return for such investments takes a longer period.

The oil and gas, mining, power and energy industries are perfect examples of these types of ventures. Normally, investors would expect that contractual stability clauses (especially those related to fiscal terms) find their way to the relevant agreements. Stability, in practical terms, involves stipulations such as profit sharing, tax regime, payment processes like cost recovery, reimbursements, and governing law and dispute resolution, to name a few. The legitimate expectation of parties in an international contract is that it will be respected, regardless of a change in government structure, socio-political system, or political leadership.

LOCAL LAWS
And while there are investment treaties between a country and an investor which ensure adherence to contractual terms, local law also supports contractual compliance. No less than our Constitution’s Bill of Rights guarantees equal protection under the law. It simply expects parties to act fairly, equally, and in good faith. Add to this the non-impairment of contract clause which is a protection against contractual breach by the government. These rights are not limited to private persons or entities. They apply to government and the way it conducts its business activities with local and international investors.

Our basic law guarantees due process and freedom from discrimination even in the area of contracting. So if our nation’s decision makers change the rules in the middle of the game, short change the investor by resorting to different interpretations, come up with conflicting ordinances, laws or interpretations, or unduly interfere with the judiciary, no reputable or good investor would dare stay or even enter the country in the first place.

In the absence of fraud, intimidation, or patent unfairness, the government and foreign investors should abide by agreements they freely entered into. Otherwise, this factor alone, can tremendously bring down our “ease of doing business” scores in the international community.

A case in point is the suit filed by Shell Philippines Exploration BV, Chevron Malampaya LLC against the government on May 2015 in the International Chamber of Commerce in Singapore. The complaint was filed because Shell was being asked to pay an additional $2.9 billion because of an alleged under-collection of taxes from them. This additional payment was a result of a different interpretation of a tax clause in an existing contract that was approved by our agencies back when the project was executed.

Billions of pesos later, our government’s reputation for reliability in honoring contracts was the collateral damage suffered when we lost in the case in April this year with a vote of 3-0. The international business community is now watching how our local courts will have this decision enforced in favor of a consortium that already contributed at least $11 billion to our treasury.

CORPORATE IMAGE
The Philippines has a “brand” to protect. Any dispute that springs from allegations that the country has used misplaced nationalism or politics in order to breach its obligations repels foreign investments. In recent years, many legal suits have been filed on such issues and it is troubling that the government has chosen to spend millions in legal fees to fight a painful court or arbitral battle that should not have been waged at all if only we had stuck to our promises.

When the overall investment risks are so high, no one would dare to do business. They would shop for other countries where the offer is good, the relationships are positive, the commercial environment is fair but competitive, and the political climate progressive, forward looking and respectable.

 

Ariel F. Nepomuceno is a management consultant on strategy and investment.

The Devil we know

Foreign Affairs Secretary Teodoro Locsin, Jr. unwittingly said something at odds with what his boss, President Rodrigo Duterte, has been saying since he came to power in 2016.

The Philippines, “Teddy Boy” declared during a reception last July 4, the 243rd anniversary of American independence from Britain, cannot live without the United States of America because “she is all we have.”

His statement was part of the marriage metaphor he used to describe US-Philippine relations. The Philippines, he said, is like a husband who can’t divorce his wife not because he fears paying alimony, but because the wife is a “dependable presence.”

Belaboring the marriage metaphor to near-absurdity, he described the US as possessing “superior strength.” But in the next breath he undiplomatically claimed that “the ambiguity and indecision” of her commitment to defend her allies “when she gets up on the wrong side of the bed” makes living with her problematic.

Although it did seem that he was merely being cutely indifferent to the need to provide some insight into US-Philippine relations, Sec. Locsin nevertheless partly succeeded in describing the present state of the country’s foreign affairs by, in effect, contradicting his boss of bosses twice.

First, he did say that contrary to Mr. Duterte’s claim that the Philippines under his watch is no longer dependent on any country, it still needs the US. Second, by saying that the US “is all we have,” he was giving the lie to Mr. Duterte’s frequent description of China as another “friend” that has helped the Philippines with the military aid he needed against terrorism in Mindanao and the loans that would help him implement his Build, Build, Build infrastructure program.

At the same time, however, Sec. Locsin’s allusion to the “ambiguity and indecision” of the US commitment to defend its allies was in sharp contrast to recent US declarations emphasizing its readiness to honor its obligations to the Philippines under the terms of the Mutual Defense Treaty.

During his visit earlier this year, US Secretary of State Michael Pompeo assured the Philippines and, at the same time indirectly warned China, that his country stands by its Treaty commitments. US Ambassador to the Philippines Sung Kim had earlier said the same thing at least twice. The first time was after Pompeo’s visit, and the second in the aftermath of the ramming and sinking of the Filipino fishing boat F/B Gem-Ver 1 by a Chinese vessel at the Recto Bank on June 9. Kim indeed again declared, in the same July 4 reception where Locsin was in attendance, that the US will abide by its treaty obligations.

Ambassador Kim was in fact far more serious and far more diplomatic on that occasion. He said US friendship with the Philippines “remains very strong” and that he is “very optimistic about the future of the Philippines-US relationship.” Kim tactfully did not directly say so, but he was minimizing the impact on US-Philippine relations of Mr. Duterte’s declared “separation” from the US, his profanity-laced rants against it, and, above all, his incredibly supine allegiance to and support for China at the expense of the country’s fisherfolk and its long-term interests in the West Philippine Sea.

Kim correctly based his optimism for the future on the fact that the US experiment in colonial rule and imperialist dominance in the Philippines — although he couched it in both countries’ “shared values” — was, and still is, the most successful in all of human history.

Despite “independence,” the Philippines remains tied to the US militarily, and not only through its dependence on the US security umbrella under the terms of the Mutual Defense Treaty. There is as well the Visiting Forces Agreement (VFA) that was signed during President Gloria Macapagal-Arroyo’s shameless drive to assure US support for her remaining in power, and the Enhanced Defense Cooperation Agreement (EDCA) signed during the incurably pro-US Benigno Aquino III regime.

The first allows the US to send troops to the Philippines on a rotational basis, which makes their “temporary visits” permanent despite the Constitutional ban on foreign troops on Philippine territory without a treaty. The second provides the same troops the use of Philippine military bases to house them and store their equipment. Both assure the perpetration of US military influence and the holding of the periodic Philippines-US joint military exercises Mr. Duterte said he would stop but which are still continuing.

Support for the US is also assured by the dominance in Philippine governance of the descendants of the Spanish period principalia and its surrogates, agents, and allies, whom the US trained in “self government” during the nearly 50 years of its colonial rule. Their fidelity to common interests is deeply embedded in what passes for these dynasts’ minds, and so is the determination to preserve and defend, with US help, the political system that has so benefitted them. Towards that end, US military aid to the Duterte regime has even increased despite the human rights crisis its “war” on drugs and against dissent has fomented.

Meanwhile, US companies are among the biggest foreign investors in the Philippines. The US is also the country’s third largest trading partner. In 2016 over $27 billion in goods and services were traded between the two countries. Philippine “exports” — most of them actually by foreign companies based in the country — include semiconductor devices and auto parts, textiles, coconut oil, etc. The terms of US-Philippine trade and investments are governed by the 1989 Trade and Investment Framework Agreement and a tax treaty.

Trust in, and support for, the US remains strong among both high and low and rich and poor despite such past issues as the murderous, near-genocidal conduct of US troops during the Philippine-American War and the abuses that were rampant in, and in the vicinity of, the now defunct US military bases that constituted the major “irritants” in the relations between the two countries for four decades.

The special place of the US in many Filipinos’ hearts is not solely based on military, political, and economic relations but on the power of US culture. That culture emphasizes, among other supposed values, individual freedom, human rights, and independence rather than the US’ first loyalty to the preservation and expansion of its global empire in furtherance of its economic and strategic interests.

The dominance today of US political and ideological values was first assured through the forcible education of Filipinos in the English language, which made US culture accessible to the colonized. It is sustained today by the monopoly over information and entertainment of the handful of Western, mostly US, conglomerates that preside over the global culture industry. These corporations — among them Disney and News Corp. — grind out the movies, songs, publications, television programs, and trillions of bytes of information that on a daily basis deluge billions of men and women across cultures and throughout the planet.

The main weakness of Mr. Duterte’s Chinese friends is that, as latecomers in the imperialist game, they don’t have the same advantages as the US, among which political and ideological influence through cultural dominance is primary. China is still an unknown entity — and even the subject of far from subtle prejudice — among most Filipinos despite contacts that go back to pre-Hispanic times, and even many Filipinos’ Chinese roots.

Despite himself, Locsin did manage to say something meaningful last July 4. The US is indeed “all we have” in these troubling and troubled times. But rather than a marriage made in heaven, Philippine-US relations are based on a preference for the devil Filipinos know over the devil they don’t.

 

Luis V. Teodoro is on Facebook and Twitter (@luisteodoro).

www.luisteodoro.com

Idealized images

Man has been obsessed with the search for the mythical fountain of eternal youth. It exists only in the imagination. There are projected and contrived cravings for rejuvenation procedures, cosmetic surgery, oxygen baths, hormonal injections, experiments with gene therapy. Some procedures and medicines are FDA-approved and safe to use. Other elixirs and treatments are still waiting for approval. While there are many successful results of retouching, revitalizing enhancements, there have been some tragic results too. Thus, one occasionally reads about cosmetic disasters: failed and fatal experiments and deadly diet pills. There are botched jobs because of allergic reactions to anesthesia and other complications.

All for vanity’s sake. Is it worth it?

Oscar Wilde once wrote, “The soul is born old but grows young. The body is born young and grows old.” If only people could be like the mythical Benjamin Button who looked younger as he grew older chronologically.

Studies reveal that heredity and environment determine physical appearance. Lifestyle including diet, exercise, sleep, and attitude can enhance or diminish looks. Contrary to common belief, the secret of youthful looks is not found in exotic concoctions and megavitamins. DNA and genetic programming determine it.

Environmental factors such as climate, sun and wind exposure, and the lack of moisture affect an individual.

For siblings with similar genetic combinations, the difference lies in lifestyle and attitude. A fast-paced, stressful, sedentary lifestyle (i.e. smoking, drinking liquor, bad dietary habits) would take its toll on one’s appearance. A healthy, active man would always look trim, fit and younger beside an overweight, sluggish brother. The attitude can be glimpsed in the facial expression and aura of a woman.

Too much emphasis has been placed on packaging — external beauty and form. Not enough focus is given to developing the important elements of a human being — the mind and spirit.

People are under social pressure to conform to idealized images. Media advertisements reinforce the conditioning with intense focus on physical perfection and youth.

A vulnerable audience unwittingly responds to the programming stimuli. The individual finds the herd instinct overwhelmingly hard to resist. They tend to follow the trendy crowd against one’s better judgment.

If oversized, pouting lips, tattooed eyebrows and semi-permanent lashes are “in,” there are many women who want to acquire the “look.” (Never mind if their appearance looks radically different, fake.)

The surgically enhanced faces of women appear alike — the stretched, creaseless foreheads, high cheekbones and pointed noses with high bridges, deep set, wide eyes. But that’s a personal choice that probably makes them happy to be photogenic.

Psychologically, there seems to be an addiction to fixing oneself. One tries it and continues to fix herself until she no longer looks like herself. The “cat woman” in New York was an example. Her freaky feline features happened after several procedures. She underwent a major transformation to look like an exotic panther, almost grotesque. She was unable to stop. A comparison between “before” and “after” photos showed that she had been better looking a few years earlier.

Great expectations produce evanescent illusions, unrealistic, addictive delusions. The aura of youth emanates from within. Without vitality, joie de vivre, energy, a young man would seem old beyond his years. A senior citizen who loves life and lives it with zest shall always be youthful and attractive. A sense of humor, a big smile, and charming personality are alluring.

Wisdom, compassion, generosity, humor, wit weigh more than youth and good looks. Age, weight, girth are not as important as people are made to believe. It is all the marketing hype that makes insecure people feel the social pressure to look a certain way.

One should remember that what truly matters is intangible.

As the French patriot and pioneering pilot-author Antoine de Saint-Exupéry wrote in The Little Prince:On ne voit bien qu’avec le coeur. L’essentiel est invisible pour les yeux.”

“One sees clearly only with the heart. Anything essential is invisible to the eyes.”

 

Maria Victoria Rufino is an artist, writer and businesswoman. She is president and executive producer of Maverick Productions.

mavrufino@gmail.com

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