LOGISTICS firm Ninja Van said it is investing P210 million to expand its operations throughout the Philippines, amid e-commerce boom in the country.

The company said in a statement Tuesday it will establish 50 sorting hubs and acquire 80 trucks for its local operations.

“Increasing online engagement is likely to yield in more growth in e-commerce, and this gives us confidence to be aggressive in our investments through ensuring that our asset base is up to par with the rising demands of the market,” Ninja Van Philippines Chief Operating Officer Vin Perez said in the statement.

Ninja Van, which started operating in the Philippines in 2016, currently has 170 sorting hubs and a fleet of more than 8,000 riders running its express logistics service. It serves e-commerce giants Lazada and Shopee at present.

“Ninja Van enjoys a 95% reach of the Philippine population. As we continuously cater to e-commerce businesses, our next step is to densify our presence all over the country, especially in the most populous areas like Metro Manila and Central Visayas, to ultimately speed up delivery times,” Mr. Perez said.

The company noted the speed of delivery is the primary challenge identified by local e-commerce players, representing 70% of Philippines-based sellers that were surveyed in an internal study by Ninja Van in the first quarter of the year.

“By investing in these assets, we ensure responsiveness to the concerns of both online sellers and shoppers, and cement our position to become the country’s most reliable express logistics service provider,” Ninja Van Philippines Country Head Martin Cu said in the statement. — Denise A. Valdez