E-COMMERCE platform Shopee on Tuesday said majority of its users shopped from local sellers during its 12.12 Christmas sale.
“Shoppers spread the holiday cheer to their favorite local businesses at 12.12, with nine in 10 users shopping from local sellers,” Shopee said in an e-mailed statement.
Popular sellers among users in the Philippines included ABUBOT_PH, WILLET, and Mi Global Zone.ph.
The top local seller clocked in “over P21 million in sales” on Dec. 12, Shopee said, adding that UNIQ.MNL, which sells women’s clothing, emerged as the “crowd favorite.”
The platform also noted that orders from Shopee Mall, a by-invite-only premium retail space reserved for brand owners and authorized distributors, surged “14 times” from an average day.
Top electronic brands during the 12.12 Christmas sale were Poco, realme, and Infinix.
“On Dec. 12, the most popular products in the Philippines were dresses, women’s footwear, and crop tops,” Shopee said.
“Shoppers also turned to ShopeePay as their preferred payment method, with an 11x uplift in the number of orders made via ShopeePay, compared to an average day,” it added.
Shopee Philippines Director Martin Yu said 2021 has been a year of accelerated digitalization. “As we move into 2022, we look forward to helping even more shoppers, businesses, and communities access the benefits of e-commerce.” — Arjay L. Balinbin
