Wayfarer
By Angel Rivero
THEY MAY be a (relatively) small and boutique-like car company when compared to the other Japanese car giants, but Mazda knows how to give big to its customers. The Hiroshima-born brand, which also happens to celebrate its 100th anniversary this 2020, has again brought joy to its clientele after recently announcing that it shall be upgrading its traditional “Yojin” three-year free preventive maintenance service to a longer five-year free service plan. Like the original Yojin, the new plan will still cover all the expenses of each periodic maintenance appointment that is usually held every six months, or at 10,000-km intervals — and yes, that already includes free oil replacement with a Shell-branded fully synthetic lubricant.
If you recall, back in 2013, Mazda Philippines was the first to introduce the three-year free service plan included with every purchase of a brand-new vehicle. This month, the said announcement was made to bring its relationship with its customers to the next level. And although this revelation was only made this month, Mazda insists that this next-level love is retroactive. The company is willing to extend this new five-year free service privilege even to customers who bought their new vehicles as far back as April 2020. Mazda Philippines President and CEO Steven Tan said that the program is also meant to reward who still chose to buy Mazda vehicles even in times of hardship (yes, I’m talking about the height of this crazy pandemic). They definitely deserve to still be a part of the crowd enjoying these added perks.
And if one were to compute for the value of the savings gained from taking advantage of the free five-year service plan, the figure would range from P90,000 to P150,000, depending on the model of car.
“Mazda Philippines and our authorized dealership network continue to always put the customer at the center of everything we do. We are in business because of the caring relationship we have with our customers,” continued Mr. Tan. “Now that our brand is celebrating its centenary, we see it fitting to elevate not only the value earned from purchasing our cars, but also the peace of mind afforded by our services. A premium Mazda vehicle deserves a superior ownership experience. With the new five-year free service plan, we are confident that our customers will celebrate driving even more, enjoy the convenience of worry-free vehicle maintenance for a longer time, and discover a renewed devotion to the vehicle and the brand in the years to come.”
Mazda Philippines has already ranked first place twice in the JD Power Philippines Customer Service Index Study in 2016 and 2019. Meanwhile, the new Mazda3 also just won the 2020 World Car Design of the Year Award last April. The decision came from a World Car Awards panel of 86 jurors from 24 countries.
And in celebration of its centenary, Mazda also unveiled some super-limited 100th anniversary special-edition models of the Mazda3 and MX-5 in the Philippines. Only 15 units of the Mazda3 and 24 units of the rare MX-5 Edition 100 are available for purchase in the country. These rarities come in Snowflake Pearl White finish, and carry sporty red seats and special floor carpets.