ONE OF the more popular shoe lines of adidas — the Ultraboost — gets more elevated with the Ultraboost 20.
Done in collaboration with the International Space Station (ISS) US National Laboratory and released locally early this month, the latest iteration of the Ultraboost boasts of more advanced features for higher performance.
Each element in the Ultraboost 20 is designed for a specific performance-driven function.
Its upper is made up of upgraded Primeknit which employs Tailored Fiber Placement (TFP), allowing for better fit and support when one is on the move.
The Optimized Boost and Torsion Spring found in the UB 19 is still present while the Stretchweb technology used in the rubber outsole gives more response and cushion for every stride.
“The Ultraboost 20 is even more advanced and responsive than the Ultraboost 19 or any of the previous Ultraboosts,” assured Jen Dacasin, adidas Brand Communications and Sports Manager, in an interview at the new shoe’s launch, by way of the “Ultraboost 20 Space Race Manila” event, on Dec. 14 at the Mind Museum at Bonifacio Global City.
“As adidas’ most advanced and responsive running shoe, we see the Ultraboost 20 as a shoe that can give runners an out-of-this-world level of performance. With the new Ultraboost 20… runners can continue to strive to reach their peak physical fitness,” she added.
To test the performance-driven functions of the Ultraboost 20, adidas, together with adidas Runners Manila, staged the Ultraboost 20 Space Race Manila.
The first portion of the event gave runners the opportunity to better understand their running strengths and opportunities through the Performance Quotient assessment sessions.
Speakers were Anthony Pangilinan, Jo Sebastian, Cam Lagmay and Aaron Azreg, and Steph Yee, who spoke to the runners about Mindset, Nutrition, Movement, and Recovery, respectively.
To cap off the event, runners went through the District Chase Challenge, a five-kilometer group race using the District Race app, which allowed runners to explore the city using augmented technology.
Ms. Dacasin said that after this latest collaboration with the ISS US National Lab, consumers can expect further innovation in adidas products, which they will continue to share to the local market.
“Through the partnership with the ISS US National Lab, adidas will be exploring a new dimension of research and testing: microgravity conditions, which will help find potential enhancements for products’ motion and comfort. Consumers can expect adidas to continue improving its products to give everyone — from elite athletes to casual runners — an improved sports performance,” the adidas official said.
The Ultraboost 20’s first set of colorways is inspired by the partnership between adidas and the ISS US National Lab. All Ultraboost 20s will also include an exclusive logo created for the adidas and ISS National Lab partnership.
The Ultraboost 20 retails for P9,500 and is available in-store and online at adidas.com.ph/ultraboost. — Michael Angelo S. Murillo