TV5 and Cignal launch ‘Sama-Sama sa SEA Games’ campaign
IN line with their duties as official broadcasters of the 30th Southeast Asian Games, TV5 and Cignal jointly launched the umbrella campaign “Sama-Sama sa SEA Games” yesterday.
Through the campaign, which was officially unveiled in ceremonies held at the Hotel Raffles Makati, 5, the No. 1 sports channel in the country, and Cignal, the country’s premier DTH satellite provider, hope to unite Filipinos locally and abroad to rally behind the Filipino athletes, and support them in the games.
Likewise, the campaign is a battle cry for the MVP Group that is working tirelessly together to provide audiences with the most comprehensive, up-to-date, and in-depth coverage on free-to-air, pay TV, and digital.
The Sama-Sama sa SEA Games campaign is also supported by Smart Communications, Inc.
“TV5 and Cignal TV will make it possible for everyone to watch the SEA Games 2019 live on TV and online,” said Cignal and TV5 President and CEO Jane Basas of the their broadcast campaign at the press conference yesterday.
For the Philippine Southeast Asian Games Organizing Committee (PHISGOC), the umbrella campaign of TV5 and Cignal is a welcome dimension to what it is angling to be the biggest and best hosted Games by the country so far.
This year marks the fourth time that the Philippines will host the SEA Games but the first since 2005.
It involves 11,000 athletes and officials from the 11 member nations, 9,000 volunteers, 530 events and 56 sports.
Forty-four venues have been short-listed for the event scattered in different parts of the country, including the world-class facilities at New Clark City in Tarlac.
TV5 and Cignal will bring the action right from the opening on Nov. 30 all the way to the final date of the Games on Dec. 11.
The broadcast will feature some of the top and known personalities in local sports broadcasting.
It will also make use of advanced technology, officials said, to make viewing for Filipinos an experience on its own.
For free-to-air, viewers can watch on TV5 and TV5 Plus.
TV5 will air basketball, boxing, billiards and badminton while TV5 Plus will air Esports, taekwondo, karatedo, wushu and weightlifting.
For Cignal subscribers the games can be viewed on One Sports plus three new channels, namely the SEA Games Channel, Team Pilipinas, and SEA Games News Channel which are exclusive for Cignal and SatLite subscribers.
On digital platform, meanwhile, there is ESPN5.com, the Cignal Play app plus three SEA Games-dedicated YouTube channels that will be available 24/7. — Michael Angelo S. Murillo
